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Reading Express - Partnership Presentation


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Reading Express Indoor Professional Football began play in 2006 in the Sovereign Center in Reading, Pa. In five seasons, the team has amassed an overall record of 64-20 with four playoff appearances, …

Reading Express Indoor Professional Football began play in 2006 in the Sovereign Center in Reading, Pa. In five seasons, the team has amassed an overall record of 64-20 with four playoff appearances, two conference titles and the 2009 AIFA National Championship. In 2011, Reading will begin play as a new member of the Indoor Football League.

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  • 1. Partnership Presentation
  • 2. All rights reserved. These presentation materials, and the concepts, plans and descriptions contained herein, are confidential information and contain intellectual property of the Reading Express and may not be used, implemented, copied, transmitted or distributed to third parties without prior written permission from the Reading Express. The phrases, titles, descriptions and concepts contained in these materials have been developed for presentation purposes only, and may have to be modified or altered in order to comply with legal requirements. This information shall not be considered approved for publication without a comprehensive trademark search and written authorization from the Reading Express legal staff. The Reading Express reserves the right to modify or substitute copy and descriptions as necessary. Reading Express 350 Bern Street Reading, Pa. 19601 Phone: 610.372.7277 Fax: 610.372.2329
  • 3. Introduction Corporations need champions to represent their brands. In today’s marketplace, consumers embrace the human element and rally behind brands that participate in sports. Companies that consistently outperform their competition use sports as a key separation tool. Participation programs both internally and externally can be powerful to unite your organization, strengthen your team and improve your results. When it comes to trusting a sports marketing program with your brand, the Reading Express professional indoor football team has delivered time and time again for corporate partners. One of the most popular forms of sponsorship in sports is the partnership between corporate brands and their local, community-supported professional sports organizations. The Reading Express conduct a corporate partner-driven business and focus on winning football games while representing their sponsors in a professional manner. The Reading Express can assist you and your agency of record with the process of designing a sports marketing program specific to your needs. We will be able to show you numerous ways you can participate.
  • 4. Reading Express – A Model Franchise
  • 5. About the Express The 2011 season marks a new beginning for the Reading Express. The professional indoor football team has joined the increasingly-popular Indoor Football League (IFL). This is the next frontier for a team that won the 2009 AIFA National Championship. The team began play in 2006 and immediately found success on the field. Division Championships were won in four of the team’s first five years. Their impressive 64-20 record during that span also drove traffic to the gate. The Express have built up a significant fan base in Reading and Berks County, and have drawn over 4,000 fans per game over the past few years. This interest is led by the nature of professional indoor football. The Reading Express consistently tout a number of local players on its roster. This talent comes from high schools such as Reading High and colleges such as Kutztown. Combine that with a team that’s locally-owned and operated by Berks Fire Water Restorations, Inc., and it’s easy to see how the Reading Express are a true community champion. The Reading Express take its community tie very seriously. Express football games are a great night out for families, with tickets starting at just $8. And now, the Express are in the process of developing great community programs that go beyond the game. The Reading Express also provides a great sports marketing platform for Berks County companies looking to separate themselves from the competition.
  • 6. Championship Team The highlight in the Reading Express’ historical record is the 2009 AIFA National Championship. The Express beat the Wyoming Cavalry 64-42 in Casper, Wyo., to win the title. It was the first national sports championship for the city of Reading. The Express’ success both on the field and off has made the organization one of the most-respected mid-market sports franchises in the country. That success has propelled the team to join the growing, stable and national Indoor Football League. The Express will begin play in the IFL in 2011.
  • 7. Beyond the Game The Reading Express is embracing its position as a community champions in Reading and Berks County. The Express are currently developing exciting community programs to engage its fans and area residents. Junior Junction Hip Hop Crew: The Express announced a new dance initiative for the 2011 season. The youth program that is open to kids ages 6-16. It features two components: instructional clinics for all and a Junior Junction dance team comprised of the most-talented performers in Berks County. In addition to performing at Express home games, the Junior Junction dance team will also have the chance to participate in parades, community appearances and other team functions. Details are still being ironed out, but are some other community programs in the works: Youth Football Community Contests Kids Zone
  • 8. Proud Sponsors The Express have a solid track record of strong and sustainable sports marketing programs with numerous Berks County companies, including:
  • 9. Case Study Fan Appreciation Night has always been successful for the Reading Express. The organization has used the special event to partner with its fans on unique and exciting cause marketing efforts. One of the most-successful events was the Wal-mart Prize Raffle on June 14, 2008. As the game night sponsor, Wal-mart unified the fans in noise by giving out Thunderstick noisemakers to the first 2,000 fans. Wal-mart also leveraged its sponsorship by raffling off 9 great prizes, with all the proceeds going to The Children’s Miracle Network. Prizes included: The raffle was such a great success that The Children’s Miracle Network was presented with a check for $6,000 at the end of the game. As for getting Express fans to rally behind Wal-mart, the game sponsorship drew a solid return on the investment. For the month of June, Wal-mart reported a sales record at Store #2614. The $10,100,487.00 shattered a previous mark of about $500,000. For the week of the game, Store #2614 was the top performing store in the entire company (out of 3,850 stores), with total sales at $2,627,768.00. Wii Game System Gas Grill 15” LCD television 22” cut lawn mower Digital Camera $200 Wal-mart Gift Card Rock Band for Xbox 360 GPS System Blue Ray DVD Player
  • 10. Case Study Berks • Fire • Water Restorations, Inc.™ has sponsored Fire Fighter Appreciation Night for the past four years. The night has gotten bigger and better each year! It is important for Berks • Fire • Water Restorations, Inc.™ to maintain communications with the Fire Fighters in our region and to have meaningful interactions with the more than 500 Fire Fighters in attendance would take endless man hours. Throughout the evening, the main focus is to honor the Fire Fighter’s service by giving their company a night out to build camaraderie. The event includes: •Special Reception in the Coca-Cola Lounge for Fire Fighters and their families. •Fire Company Motorcycle Brigade •Company Honor Guard •Fire Engines •Fire Safety PSAs •Video Tributes Having a Ball: An exciting part of every game is watching the craziness as fans catch footballs that are thrown or kicked into the stands. The Berks • Fire • Water Restorations, Inc.™ logo has been placed on the Reading Express game balls for the last four seasons. This logo placement works as we have been called for two fires in the past two years. When the company arrived at its clients’homes, it was rewarding to see the logo on a Reading Express football being proudly displayed in their home. When disaster struck, Berks • Fire • Water Restorations, Inc.™ was the first name they thought of.
  • 11. The Indoor Football League (IFL) is a team- owned organization featuring the nation’s strongest professional football league played indoors. With nearly a half-million fans coming to IFL games each season, the real heart beat in what the league is right in the stands. In the 2010 season, the league boasted 26 teams in 15 states, with franchises from Alaska to Virginia and as far south as Texas. The 2011 season promises to be an exciting year for the IFL, with several new teams joining the ranks. One of the great things about the IFL is that the league is firmly planted on the path to the NFL for aspiring professional players. The IFL has an existing track record of developing players to be successful in upper outdoor leagues, including the popular NFL, the well-respected Canadian League, and the fledgling United Football League. The league is led by Commissioner Tommy Benizio, who brings over 15 years of experience in sport management. He has worked in merchandising, public relations, marketing and management in the ECHL, ACHL, CHL, WPHL, af2 and the IFL. For more info on the IFL, please visit About the League IFL Has a National Footprint
  • 12. To set up a meeting to discuss partnership opportunities with the Reading Express, please contact: Tim Glase General Manager 610-468-1832 (mobile) Chris Thompson Assistant General Manager/Head Coach 610-468-5392 (mobile)