Keyword BrainstormingBrainstorm a list of all possible keywords a user might input related to your businessUtilize keyword tools to assess which keywords you should research further.
This tool allows you to determine how many people are actually using the KWs You have selected.
Competitive AnalysisKeyword Commerciality DefinitionKeyword Commerciality is understanding the commercial intent of the search term.The ProcessLive search on the keyword to analyze how many ads are listed and how many competitors there are.Additional Tool: Microsoft OCI (score of 0-100), which tells you whether or not a keyword has commercial intent.
To get a rough idea of the level of competition faced for a particular term or phrase, the following metrics are valuable: • Search Demand Volume (how many people are searching for this keyword) • Number of Paid Search Competitors and bid prices to get in the top four positions • Strength (age, link power, targeting, and relevance) of the Top 10 Results • Number of Search Results (it can be valuable to use advanced operators such as “exact search” or the allintitle and allinurl operators here as well
Strength of Competition (number of competing pages)TheProcessEnter search terms into Google (in quotes)Analyze number of search resultsAdditional Tool: Market Samurai (queries all of your keywords to get competition results)
1. www.HighlyRelevant.com The Los AngelesKeyword Small Business Research: Internet Marketing‘Secrets’ to IdentifyingLucrative Keywords for Meetup Group Your Website! July 8, 2010 Q1 2010 Edition 1
23. Tips for Breaking Keywords Onto Your Site 1. Don‟t use all your keywords on just one page. 2. Optimize every page for no more than 2-3 keywords/ keyword phrases, which should be absolutely relevant to the content of the page. 3. Create a spreadsheet that lists each page you want to create along with their respective targeted keywords. 4. The Next step is actually creating keyword-rich & optimized content for the websites…<cough> <cough> Outsourcing, which we can gladly provide more information on should you all express enough interest. 23
25. Keyword & Competitor Research BootcampIn conjunction with BLANKSPACES, we will be holding a series of“bootcamps” where we will “hand-hold” you to get your web marketing on theright track.Our first bootcamp is the “Keyword & Competitor Research Bootcamp”on Saturday, July 17 from 1 – 6 PM at BLANKSPACES. At thisbootcamp, we will walk you through the entire Keyword & CompetitorResearch process for your particular business.You can sign up to attend at http://www.highlyrelevant.com/keyword-research-bootcamp.html .for $197…OR…You can contact Justin at Highly Relevant (firstname.lastname@example.org)directly for a $50 discount. That’s a great deal of $147!!! 25