How to Get Free traffic from Search Engines

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Presentation given at several different conferences including Perfect Business and LA CEO'S.

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  • Change the wording - http://www.seomoz.org/blog/the-disconnect-in-ppc-vs-seo-spending
  • Edit and remove matt cutt
  • Search engine will follow all the links on these archive pages, but it won't show those pages in the index
  • http://yoast.com/google-microformats-conversion-rate-optimization-serps/
  • Can add other graph to this page which can show direct competition to the corresponding keyword. Also we need to put our own image – Zappos is making a lot of money for long tail keywords and branded keywords
  • http://www.seomoz.org/blog/5-actionable-takeaways-from-ses-san-francisco-2010 – the idea is if you add ugc content in the site, the page is going to get fresh contnet, they are sure to see an increase in traffic
  • In your communication emails, just add this line
  • Why link building matters – In 2003 – history of link building , people just spammed . Florida Update – concept called link popularity was added to seo. Due to which, it satrted to matter. It was best way to figure out which sites was popular and not popularBadges – if you start having a popular brand – use badges – do not use specific anchor text or you will get penalized
  • People generally neglect internal linking – this thing can change the fortune of a site. Many pages have great authority, but they don’t Come up with an automated plan – wordpressplugins do this - so when a certain keyword or product is mentioned in text, a link is automatically generated to that product page.
  • What is everything about – seo is about all of these put together -
  • How to Get Free traffic from Search Engines

    1. 1. How To Get Free Traffic From Search Engines • Why SEO Is The Answer • SEO for e-Commerce • SEO for Bloggers • Some Secrets (Holiday Gifts) By Rex Freiberger 1© 2010 Highly Relevant Inc.
    2. 2. About Me • Founder, Highly Relevant, a tech startup in Los Angeles • For the past 5 years, I’ve helped hundreds of people and companies drive traffic & make money online I am not: -A technical programmer I am: -Very knowledgeable about digital marketing and how it can help businesses and professionals -Nice guy who doesn’t mind questions during the presentation 2© 2010 Highly Relevant Inc.
    3. 3. Traffic = Money 3© 2010 Highly Relevant Inc.
    4. 4. Traffic = Power 4© 2010 Highly Relevant Inc.
    5. 5. Nothing Happens Online Without Traffic 5© 2010 Highly Relevant Inc.
    6. 6. Traffic From Search Engines Is The Answer 6© 2010 Highly Relevant Inc.
    7. 7. 10,000 searches per second Search Drives the Best Traffic (even more than social media) New data now shows 4,000 Best = highest converting + free searches a second! 7© 2010 Highly Relevant Inc.
    8. 8. What is SEO? SEO is NOT Spam SEO is NOT Difficult SEO is Misunderstood SEO is an Opportunity 8© 2010 Highly Relevant Inc.
    9. 9. PPC Vs. SEO in Clicks and Spend 9© 2010 Highly Relevant Inc.
    10. 10. Why Do Companies Not Invest in SEO? • SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for SEM campaigns. • PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets. 10© 2010 Highly Relevant Inc.
    11. 11. SEO Starts with Research 1. Keyword Research Target keywords that make the most sense Market Samurai Keyword Tool 2. Competitor Research Look at competitors and what they are targeting. http://siteexplorer.search.yahoo.com 11© 2010 Highly Relevant Inc.
    12. 12. Determining Searcher Intent 12© 2010 Highly Relevant Inc.
    13. 13. How People Search The user performs five searches over a 55+ minute period before making a final selection. 13© 2010 Highly Relevant Inc.
    14. 14. How does Google rank web pages? relevance and importance See Google’s new video “How Search Works” http://www.youtube.com/watch?v=BNHR6IQJGZs 14© 2010 Highly Relevant Inc.
    15. 15. Whats PageRank? 15© 2010 Highly Relevant Inc.
    16. 16. SEO Recipe for Success 16© 2010 Highly Relevant Inc.
    17. 17. The Bottom Line for SEO 1. Increase business 2. Keeps you ahead of your competitors 3. Can you make the #1 brand in your sector 4. SEO works for both B2B and B2C businesses 5. 92% of B2B buyers research online with search their first stop 6. Excellent Return On Investment (ROI) 17© 2010 Highly Relevant Inc.
    18. 18. Part 2 - SEO For Bloggers 18© 2010 Highly Relevant Inc.
    19. 19. CMS - Wordpress is a Great Choice!! • WordPress takes care of 80-90% of (the mechanics of) Search Engine Optimization - Matt Cutts (works for the Search Quality group in Google) 19© 2010 Highly Relevant Inc.
    20. 20. URL structure 20© 2010 Highly Relevant Inc.
    21. 21. HeadSpace2 Plugin • Posts / Pages: %%title%% - Blog Title • Categories: %%category%% Archives %%page%% - Blog Title • Tags: %%tag%% Archives %%page%% - Blog Title • Archives: Blog Archives %%page%% - Blog Title 21© 2010 Highly Relevant Inc.
    22. 22. Optimize your Titles for SEO 22© 2010 Highly Relevant Inc.
    23. 23. Noindex, follow archive pages 23© 2010 Highly Relevant Inc.
    24. 24. Meta Robots WordPress plugin 24© 2010 Highly Relevant Inc.
    25. 25. The Most Important HTML Elements 25© 2010 Highly Relevant Inc.
    26. 26. Oscars 2009 – Keyword Usage Example •2009 Oscar Academy Awards Best and SEO Title Worst Dressed SEO •Who Were the Best and Worst Dressed at this 81st Annual Academy Awards? Find this years biggest Description winner’s and losers! Headline • 2009 Oscar Awards Best and Worst Dressed •Who Were the Best and Worst Dressed at Subheadline this 81st Annual Academy Awards? • /2009-oscars-awards-best-worst-dressed URL/Slug 26© 2010 Highly Relevant Inc.
    27. 27. Write ‘Boring’ Headlines REQUIRED • Include targeted keyphrase • Exact match keyphrase RECOMMENDED • Place keyphrase in front • Differentiate from SEO title • Be succinct • Use hyper‐local buzz or esoteric phrases DO NOT… • Be too witty at cost of search relevance 27© 2010 Highly Relevant Inc.
    28. 28. Tips to Build Links 28© 2010 Highly Relevant Inc.
    29. 29. Tips to Build Links 1. Do original research or reporting • Danny Sullivan - compared spam on Gmail, Yahoo 2. Give great information • Lifehacker - High-quality tutorials and guide 3. Live blogging! A guest post strategy can be a great way to get additional links – but focus on quality. 29© 2010 Highly Relevant Inc.
    30. 30. Part 3 - SEO For e-Commerce 30© 2010 Highly Relevant Inc.
    31. 31. Micro Format – The Next Big Thing 31© 2010 Highly Relevant Inc.
    32. 32. Long Tail Keywords Matters 32© 2010 Highly Relevant Inc.
    33. 33. UGC Rocks (user generated content) 33© 2010 Highly Relevant Inc.
    34. 34. User Generated Content Tip • After someone purchases a product, email them for a review. • It should be a part of your website – they can go back to the site, login and add the review for you to consider for your website 34© 2010 Highly Relevant Inc.
    35. 35. Good URL Structures www.amazon.com/printers/hp/deskjet-550 www.cnn.com/sports/nba/2007-06-16/cavs-lose-title-chance Poor URL Structures www.amazon.com/hp?CATid=432&pg=2334&glamt=UU&SESSID=357f www.cnn.com/story/storydetail/4349062&ULT=asudh82f 35© 2010 Highly Relevant Inc.
    36. 36. Tips to Build Links 36© 2010 Highly Relevant Inc.
    37. 37. Link Building Tactic • Ask For A Link In Order Emails (And Other Customer Communications) • Do you have a website or blog? Link to us! Just copy and paste this code: <a href=http://www.oursite.com>Subtly Optimized Anchor Text</a> 37© 2010 Highly Relevant Inc.
    38. 38. Link Building - Badges 38© 2010 Highly Relevant Inc.
    39. 39. Internal Links – Think Wikipedia 39© 2010 Highly Relevant Inc.
    40. 40. Part 4 - Bonus Tips – Holiday Season 40© 2010 Highly Relevant Inc.
    41. 41. Move Keywords to the Front of Your Title Tags • Try taking some pages where you rank #10+ and move the keyword term/phrase to the very front of the title tag. • Weve been amazed to see some results where this brings boosts of 5+ ranking positions in the engines right away! 41© 2010 Highly Relevant Inc.
    42. 42. 301 Redirect Your 404 Pages • Take a list all 404 error pages that were accessed on your site. • Dont just improve your 404s and try to fix your links - redirect those URLs and get the link juice you were losing over to pages that badly need it. 42© 2010 Highly Relevant Inc.
    43. 43. Add Long Tail Modifiers to Keywords on High Ranking Pages • Those pages that are ranking well and earn you great search traffic are frequently a terrific opportunity to earn even more. • Do a bit of keyword research and find 4 and 5 word phrases that extend the 2-3 word phrases you already rank for. 43© 2010 Highly Relevant Inc.
    44. 44. Google Instant Just focus on what you’re doing – it is not going to affect your SEO Strategy. 44© 2010 Highly Relevant Inc.
    45. 45. In Conclusion • Bottom line in SEO is Content, Links, Popularity and Reputation. Read more: http://www.searchenginejournal.com/55- quick-seo-tips-even-your-mother-would- love/6760/#ixzz11Mbrq4TY 45© 2010 Highly Relevant Inc.
    46. 46. Contact Me Online http://www.highlyrelevant.com http://www.rexfreiberger.com rex@highlyrelevant.com @rexfreiberger Offline www.plancast.com/rexfreiberger 46© 2010 Highly Relevant Inc.

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