Presentation on co-creation based on a peer reviewed paper presented at the 2012 IFSAM conference, International Federation of Scholarly Associations of Management.
The paper aims to build an overview of the literature on co-creation to explore what the existing literature relate to and indeed to pinpoint if any patterns or streams can be identified. The paper illustrates how the use of the concept of co-creation suggests a necessity for focusing further on specific co-creation related issues and challenges of significance to business and society. Thus, the paper highlights new co-creation related issues, challenges, and an emerging design trajectory in practice and research.
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