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I Am Woman Hear Me Roar

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Female real estate agents have a wealth of online marketing tools at their disposal. The question is do they know the tools at their disposal and do they leverage them properly to optimize the …

Female real estate agents have a wealth of online marketing tools at their disposal. The question is do they know the tools at their disposal and do they leverage them properly to optimize the opportunity to connect with one of the fastest growing market segments - female homebuyers!

Published in: Real Estate
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  • 1. I Am Woman Hear Me Roar Girl Powered Marketing to Women Home Buyers An ever increasing segment in our market place!
  • 2. Key Drivers in the Success of the Real Estate Market
    • Job Stability
    • 3. Job Growth
  • 4. Girl Power!
      Entrepreneur Magazine March Issue 2010
    • Women are on the brink of becoming the majority of the workforce
    • 5. They start businesses at twice the rate of their male counterparts
    • 6. The Center for Women's Business Research puts the current economic impact of women-owned firms at $3 trillion and they employ 16% of all U.S. workers
  • 7. Be Fashionable! Strap on Your Girl Powered Tool Belt!
    • What makes a successful online marketing strategy?
    • 8. You must leverage your digital tools so you can connect with your target audience!
  • 9. Your Digital Footprint!
  • 23. 5 Core Elements of Your Website
      What Women Want?
    • Search
    • 24. Market information
    • 25. Determine the value of their home
    • 26. Hyper-local area info
    • 27. Read your blog
  • 28.
      Blogging Made Easy!
      The 5 minute blog post women love to read and agents love to write!
    • It's called a Photo Blog!
  • 29.
      Chicks Rule The Social Web!
      When it comes to sites like Flickr, Facebook, Twitter, FriendFeed, MySpace and Bebo, women outnumber men.
  • 30. FB Personal Profile What's Your Strategy?
  • 37.
      Listen & Know when to engage!
  • 41. FB Fan Page Strategy
      Personal Brand, Real Estate Brand, Targeted or Hyper Local?
    • Dial into WIIFM?
    • 42. Deliver high-value content
    • 43. Engagement!
  • 44. FB Fan Pages
      Create Custom FBML Fan Pages
    • Leverage your website
    • 45. Offer high value content
    • 46. Send them back to your “hub”
  • 47. Thank You!
      www.dakno.com www.crystalcoastblog.com http://photos.crystalcoastblog.com facebook.com/bobby.carroll @rewebcoach media.bobbycarroll.net [email_address]

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