Freemium as a sustainable economic model for open access publishing
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  • 1. Freemium as a sustainable economic model for scholarly publishing Pierre Mounier
  • 2. Open Access : from activism to policy From green to gold
  • 3. The gold rush
  • 4. A sustainable model ?
  • 5. Don’t throw the baby out with the bathwater
  • 6. The baby drcorneilus. « Somehow it’s more charming in black and white. » Toddler seated on toilet with magazine., 9 février 2007. beginning reader. http://commons.wikimedia.org/wiki/File:Beginning_reader.jpg.
  • 7. Publishers need feedback from readers Traditional model Publication usagesales income Gold model funding publication Usage ?
  • 8. MAKING OPEN PAY ? « On the one hand information wants to be expensive, because it's so valuable. The right information in the right place just changes your life. On the other hand, information wants to be free, because the cost of getting it out is getting lower and lower all the time. So you have these two fighting against each other. » St. Brand – Hacker’s conference 1984
  • 9. Freemium • « Freemium is a business model by which a product or service is provided free of charge, but money (premium) is charged for advanced features, functionality, or virtual goods. The word "freemium" is a portmanteau neologism combining the two aspects of the business model: "free" and "premium” »
  • 10. Pdf - ePub - AZW online reader
  • 11. Building a place of attention
  • 12. OpenEdition freemium, for journals and books • 100 journals • 800+ books (16000 in 2020) • 60+ subscribing librairies • 66% for publishers • 33% for the platform, reinvested at 100% for the development of new services
  • 13. « It is a numbers game, so bust out your Excel spreadsheet. It’s all about finding things in the margins — lots of little things rather than one key thing. » D. Houston, Dropbox in « Case Studies in Freemium: Pandora, Dropbox, Evernote, Automattic and MailChimp », Gigaom, mars 2010
  • 14. Diversification : the keyword for sustainable business models Funding (gold)
  • 15. Thank you ! pierre.mounier@openedition.org @piotrr70 http://openedition.org