April 15, 2010                            BP.comScreengrabs via http://waybackmachine.org/
April 20, 2010•   Deepwater Horizon Oil Rig Explodes, killing 11.
April 22                         BP.com  BP estimates that oil is leaking at rate of 1,000 barrels per day.Scientists late...
April 30thNASA Satellite Images
April 30BP.com
May 7 - BP.com
May 18 - BP Launches YouTube,Twitterhttp://www.youtube.com/BPplc
The Tony Hayward Problem•   May 29th – Tony Hayward :“Id Like my Life Back” - http://www.youtube.com/watch?v=MTdKa9eWNFw• ...
Early June             Adsense is BP’s Only Defense    source•
Fallout continuesJune 15th – Greenpeace’s Redesign BPs Logo User Generated Content Flickr Contest        http://www.flickr....
Promoted video ad buys
@BPGlobalPR
@BPGlobalPR              source
Who is @BPGlobalPR?    credit: kris krüg via http://www.flickr.com/photos/kk/4748157836/          source
BP PR - Google Search
TedX OilSpill
Gulf Coast Benefitshttp://gulfcoastbenefit.com
XPrize - Oil Spill
Citizen Gulfhttp://citizengulf.org
September 8, 2010BP Releases Report on Causes of Gulf of Mexico TragedyNo single factor caused the Macondo well tragedy.Ra...
BP.com Today (Feb 28 2011)
Andy Sternbergme@andysternberg.comTwitter: @andysternberg
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BP Oil Spill: Why Social Media and Engaging with Publics is Integral to Crisis Management

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Slides and links to video I used for a guest lecture at the USC Annenberg School for Communication and Journalism's JOUR 568: Critical Thinking and Crisis Management

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  • BP Oil Spill: Why Social Media and Engaging with Publics is Integral to Crisis Management

    1. 1. April 15, 2010 BP.comScreengrabs via http://waybackmachine.org/
    2. 2. April 20, 2010• Deepwater Horizon Oil Rig Explodes, killing 11.
    3. 3. April 22 BP.com BP estimates that oil is leaking at rate of 1,000 barrels per day.Scientists later announce that an average of 53,000 barrels per day leaked into the ocean daily from April 22nd to July 15th.
    4. 4. April 30thNASA Satellite Images
    5. 5. April 30BP.com
    6. 6. May 7 - BP.com
    7. 7. May 18 - BP Launches YouTube,Twitterhttp://www.youtube.com/BPplc
    8. 8. The Tony Hayward Problem• May 29th – Tony Hayward :“Id Like my Life Back” - http://www.youtube.com/watch?v=MTdKa9eWNFw• June 3rd: A Message from Tony Hayward (BP Official): http://www.youtube.com/watch?v=KKcrDaiGE2s• June 3rd: A Message from Tony Hayward (parody): http://www.youtube.com/watch?v=gIML5LVmpMA• June 9: BP Spills Coffee (UCB Theatre). http://www.youtube.com/watch?v=2AAa0gd7ClM
    9. 9. Early June Adsense is BP’s Only Defense source•
    10. 10. Fallout continuesJune 15th – Greenpeace’s Redesign BPs Logo User Generated Content Flickr Contest http://www.flickr.com/photos/greenpeaceuk/sets/72157623796911855/June 17th Congressional Hearings: “Shame on You” - http://www.youtube.com/watch?v=bLtNNLkmSwwJune 25th BP slammed for continued and overt spin - http://www.huffingtonpost.com/2010/06/24/bp-sends-pr-professionals_n_624686.htmlColbert June 30th: http://www.colbertnation.com/the-colbert-report-videos/314082/june-29-2010/lube-job
    11. 11. Promoted video ad buys
    12. 12. @BPGlobalPR
    13. 13. @BPGlobalPR source
    14. 14. Who is @BPGlobalPR? credit: kris krüg via http://www.flickr.com/photos/kk/4748157836/ source
    15. 15. BP PR - Google Search
    16. 16. TedX OilSpill
    17. 17. Gulf Coast Benefitshttp://gulfcoastbenefit.com
    18. 18. XPrize - Oil Spill
    19. 19. Citizen Gulfhttp://citizengulf.org
    20. 20. September 8, 2010BP Releases Report on Causes of Gulf of Mexico TragedyNo single factor caused the Macondo well tragedy.Rather, a sequence of failures involving a number of different parties led to theexplosion and fire which killed 11 people and caused widespread pollution in theGulf of Mexico earlier this year. October 27, 2010 - “South Park” http://www.southparkstudios.com/clips/360436/were-sorry
    21. 21. BP.com Today (Feb 28 2011)
    22. 22. Andy Sternbergme@andysternberg.comTwitter: @andysternberg

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