Understanding Japanese Social Networks

Understanding Japanese Social Network
Woosung Ahn

failed in Japan

REALLY?

Yes. Less than 5% of members use their real photos.

Mobile in 100M PV 2 0 0 8 . 01 2 0 0 7 . 01 2 0 0 6 . 01 2 0 0 5 . 07 Yes. Mobile web is growing in Japan Gree; page view growth by device

$600MM 31.5% Japanese social networks market growth AD Sales Other Sales With mobile-tailored version and anonymity, can foreign SN join the market growth?

Game is also the biggest growth driver of revenue and traffic.

909% The revenue growth that Gree achieved due to well made social games.

So, is a good mobile game a solution?

Game is very culture-oriented.
WoW couldn’t be introduced.
Dragon Quest is No. 1.
No

Anonymity, mobile, and games seem golden ingredients for SN’s success. Do Japanese really want SOCIAL network?

Japanese are actually very social. are actually very social. Love to share and discuss information among human beings. (definition of social media, Wikipedia) Not IDENTITY

Blogging. Video sharing. Threading. (Alexa traffic comparison) JP Top 20 US Top 20 [Portal] Yahoo!, Goo, MSN, Nifty, BIGLOBE, Geocities [Search] Google, Windows Live [Blog] FC2, Ameblo, Livedoor [Portal] Yahoo!, MSN, AOL, Go, ESPN Sportszone, Comcast [Search] Google 日本 , Google.com, Windows Live [Social network] Myspace, Facebook [Video] YouTube, Nicovideo, Yourfilehost.com [Video] YouTube [Commerce] 楽天 (Rakuten), Amazon.co.jp [Marketplace] EBay, Amazon.com, Craigslist.org [Social network] Mixi [Knowledge] Wikipedia [Knowledge] Wikipedia [Blog] Blogger.com [Forum] 2ch.net [News] CNN [Photo] Photobucket, Flickr [Company] Microsoft Corporation

No. 1 Blogging Nation

2ch.net; the largest Internet forum in the world

Nicovideo. 10M users in 23 months, shortest record in Jp’s web history. People love to comment on shared videos. People love to comment on shared videos.

Japanese love to share videos, even illustrations more than photos

Check friend’s diary Update my diary Community News Photo album Dating Game Review Avatar Video sharing etc 78.9 pt 60.3 pt 47.9 pt 17.8 pt 7.9 pt 5 pt 3.7 pt 2.5 pt 2.1 pt 1.7 pt 3.7 pt That’s why No.1 reason to use SN is to check friends’ diary

That’s also why Twitter rocks in Japan!

Of course, mobile accessible/ playable apps are absolutely important.

MORE IMPORTANT THING is to provide CONTENT that Japanese love to share.

http://mediaflock.net	351
http://wnet.bblog.pl	101
http://www.slideshare.net	41
http://www.socialnotions.com	40
http://www.hanrss.com	40
http://www.mediaflock.net	31
http://mediaflock.tistory.com	28
http://jh11t.blogspot.com	27
http://paper.li	21
http://benjaminlq.posterous.com	21
http://trangchanbo.tumblr.com	10
http://www.kakao.com	6
http://a0.twimg.com	4
http://www.faveous.com	3
http://onlinetanulas.blogspot.com	3
file://	3
http://safe.tumblr.com	3
http://twitter.com	1
http://posterous.com	1
http://www.characterking.com	1

Understanding Japanese Social Networks

by Woosung Ahn on Jan 23, 2009

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