1. Where technology, art & entertainment converge
Plutopia 2011: The Future of Play
5th Annual SXSWi Event
Monday, March 14, 2011 - 7pm to 12 am
Mexican American Cultural Center (MACC)
2. What is Plutopia? Who are we?
Plutopia Produc�ons, Inc. was founded in 2006 in Aus�n, TX as a
future-focused entertainment and events produc�on company. The Plutopia management team has
years of successful global opera�ng
Plutopia is a cultural, arts and entertainment company that experience in culture development, the
produces its own signature events, as well as a broad spectrum
arts, entertainment, event crea�on and
of events for third par�es.
produc�on, future studies, marke�ng
We are unique in our ability to ar�ully weave together culture, and strategic visioneering.
the arts, and entertainment to offer a�endees exposure to and
direct experience of amazing emerging innova�ons and cultural
Maggie Duval: CEO and Execu�ve Producer
developments. The ul�mate goal? To encourage a posi�ve feeling
about the future.
Derek Woodgate: Chief Crea�ve Officer
Plutopia specializes in crea�ng and producing inspira�onal,
par�cipatory experiences, which we call ‘sense events’ aimed at Jon Lebkowsky: Chief Digital Officer
providing mul�-sensory s�mula�on and the thrill of discovery.
Bon Davis: Chief Technical Officer / Technical Producer
This is achieved through unique content and high-end produc�on
values and an unparalleled network of partners and collaborators, Chris Hewetson: Produc�on Director
as well as comprehensive prepara�on, including detailed
visualiza�on and budge�ng. Scoop Sweeney: Director of Event Produc�on Services
Jo Rae Di Menno: PR Consultant
Plutopia events are driven by four key areas of focus:
∞ Arts & Entertainment
∞ Culture & Educa�on
∞ Emerging Technology
3. Plutopia 2010: Sensa�on-al
For the second time in three years, the annual Plutopia
extravaganza was reported as “the best SXSWi party to date.”
In 2008, it was the Aus�n Chronicle’s evening event) was held on March
columnist, Stephen Moser, who 15, 2010 at the Mexican American
proclaimed this, and in 2010, it was Cultural Center in Aus�n, with its hi-
Jean Russell, global community tech auditorium and large-scale plaza
visionary and “thrivability” author. overlooking Lady Bird Lake. This year’s
audience numbered around 1200
Plutopia 2010: Plutopia 2010 was hailed as a people throughout the evening, made
The Science of Music mega success on a mega scale. And up of interna�onal entrepreneurs,
while we don’t like to think of our the tech community, art and culture
experien�al spectacle as a mere aficionados, and the general public.
party, we are extremely happy that About 75% were between 20 and 40
Over 1200 A�endees our audience had so much fun. years old.
Not surprising, given that the Our 2010 theme, “The Science
audience was presented with of Music,” explored the role of
cap�va�ng, future-forward technology, sound and digital media
performances, including a world- in changing the landscape and
premiere performance by DJ narra�ve of music in the informa�on
Spooky – which expertly wove age. The science ranged from the
together science, music, film, expanding of audio boundaries
culture, art, sensory immersion and experimenta�on, to new forms
and entertainment – as well as an of instrumenta�on, sampling and
all-local, ar�sanal foodie fest from remixing and emerging crea�ve
Edible Aus�n and cu�ng edge processes, to integrated mul�sensory
mixology from the Tipsy Texan systems and interfaces with intelligent
Cocktail Bar. networks, to the transforma�ons of
aesthe�cs and the changing rhythm of
Plutopia 2010 (an official SXSW nature.
4. The theme was aptly presented through both the were exhibits from the Robot Group, including the Gi-
spectacular shows in the Auditorium (Bruce Sterling, ant Brain, plus Toy Joy and BazaarVoice’s hipster play-
Xiao He, DJ Spooky, White, Black Pig Libera�on Front grounds.
and the exhibits and interac�ve installa�ons on the
Plaza. Plutopia also focuses on ensuring that we op�mize
the ecological effect of the event. We minimized en-
DJ Spooky produced a rive�ng world premiere of a 60- ergy consump�on by using LEDs and magnificent pro-
minute piece based on Brian Greene’s Elegant Uni- jec�ons that illuminated every surface of the MACC,
verse (which he performed with a four piece wood- and maximized the event’s recycling poten�al. Our
wind orchestra.) Stunning projec�ons and spectacular partners at Green Fern Events and Wandering River
ligh�ng were specially designed for Plutopia 2010 by Recycling reported a total of 400 lbs of waste, which
Interac�ve Entertainment Systems, which delivered represents a 70% diversion rate from landfill.
a mixture of awe and amusement on the Plaza. There
5. Plutopia 2011: The Future of Play
Gathering momentum from Plutopia 2010: The Science of Music, the official SXSW evening event held last March at Aus�n’s Mexican-
American Cultural Center,Plutopia’s 5th annual extravaganza, The Future of Play, promises to deliver a whole new set of experien�al
The Future of Play will explore the concept of play as transforma�ve through four key aspects: Social Play (including community and
communica�on); Ac�on Play (sports, gaming, etc.); Mental and Emo�onal Play (including explora�on, adventure and imagina�on);
and Sound Play.
To be held in Aus�n on March 14th, 2011 the event will be though�ully posi�oned as a well-cra�ed link between SXSW Interac�ve, Film
and Music. Furthering our mission to create unique “sense events,” this year’s extravaganza will include interac�ve installa�ons, per-
formances by world-renowned musicians / ar�sts, talks, art exhibits, compelling projec�ons, DJs, demonstra�ons, performance art,
robots, projec�ons, gaming fun, locally produced ar�sanal food and beverages, and much more.
The entertainment, performances, talks and installa�ons will include a wide range of emerging technologies, social and behavioral
change and affec�ve processes. These will cover everything from sensory engagement, to smart materials and architectures, robo�cs
and augmented reality to interac�ve, socially and loca�on-aware installa�ons, and gaming and stage performances. Plutopia 2011 will
be a rich manifesta�on of convergence - of science and technology with art and entertainment.
6. Plutopia 2011: The Future of Play
∞ Sound Play
∞ Social Play
∞ Ac�on Play
∞ Mental Play
7. Plutopia 2011: Event Visibility and Desirability
•Plutopia 2011 will be, as before, an official SXSW sponsored event.
• The event is free to all SXSW registrants (around 20,000 will be
invited) and open to the public for a very affordable �cket
• Around 1500 will a�end the Plutopia event.
• There were 169,000 a�endees at SXSW in 2009, with SXSWi
showing a 40% increase – largest growth area at SXSW is the
• SXSW 2009 impact on the Aus�n economy totaled $143 million.
• Extensive pre-event promo�on: SXSW directory, posters, flyers, press,
and online presence with website banners and links, video, blogs, and
other new media. Mul�-media event coverage.
•Full �me, con�nuous PR through Hard Pressed Publicity
•75% of a�endees are between 20 and 40 years old
•Around 50% earn over $100,000
• Plutopia Produc�ons, Inc. is endorsed by SXSW,
and seen by the industry and public as a
vanguard in future-focused entertainment and an
expert in innova�ve, exci�ng hi-tech ‘sense events’.
8. Plutopia 2011: Sponsorship Opportuni�es
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∞ Posi�on your company as leading edge—Plutopia delivers a high ‘coolness factor’ extending
company branding and desirability
∞ Demonstrate your authority - It is an official SXSWi event, which means your colleagues and
customers will be the audience
∞ Link your company to some amazing world-renowned, crea�ve celebri�es
∞ Demonstrate you are a forward-looking organiza�on aware of future-focused issues
∞ Take advantage of low cost, high impact entry to SXSW and exposure to a large,
∞ Extend your link to the local community, given the substan�al local community buy-in and
benefit through collabora�on with Edible Aus�n, Aus�n Eco Network, Urban Roots and
∞ Par�cipate in extensive pre-event promo�on in SXSW materials, press, on-line through
related blogs and sites, etc.
∞ Be part of major press coverage - local, regional and interna�onal
∞ Networking / Photo Ops - Opportunity to invite clients and to meet new ones
9. Plutopia 2011: Sponsorship Opportuni�es “Plutopia 2011 was an amaz-
ing event that substan�al-
ly elevated our brand and
Sponsorship Levels product desirability amongst
our customers and paved the
way for PGi to launch a para-
$10,000 – “P������� S����������” product in the a�ermath. We
knew going in that the event
itself would be incredible, but
our team was par�cularly
impressed with the superior
$5,500 - “G��� S����������” level of professionalism and
collabora�on that Plutopia
delivered. We will certainly be
there in 2011!”
$2,500 – “S����� S������” Beth St. Paul
Premier Global Interac�ve
$1,000 – “F����� �� P�������!”
Custom sponsorships available.
Contact derek@plutopiaproduc�ons.com for more informa�on
The Plutopia marke�ng and promo�ons team will work closely
with the sponsor to maximize benefits and to customize the
sponsor’s visibility and hospitality arrangements.
There is poten�al for sponsor promo�onal displays and projec�ons.
10. $10,000 ~ Pla�num Sponsor $5,000 ~ Gold Sponsor $2,500 ~ Silver Sponsor
∞ Main sponsor: “Your Company Name pres- ∞ Banner / projec�on over stage ∞ 728 x 90 non-rota�ng leader board
ents Plutopia 2011: The Future of Play – banner ad on plutopia.org sponsors page
The 5th Annual Plutopia SXSW Interac�ve ∞ 728 x 90 non-rota�ng leader board
banner ad on plutopia.org event page ∞ Thanks and intro during opening remarks
∞ Thanks and intro during opening ∞ Logo/name on all promo�onal material and
∞ Lead Banner over main stage remarks press, including invites, ads, and posters with
∞ 728 x 90 non-rota�ng leader board 3rd �er placement
∞ Chance to speak briefly during opening re-
banner ad on plutopia.org main page and marks (2 minutes) ∞ One limited edi�on event poster print
PlutopiaProduc�ons.com main page signed by Lautaro Vera (two Gold Media Lion
∞ Logo/name on all promo�onal material and winner)
∞ Thanks and intro during opening remarks press, including invites, ads, and posters with
2nd �er placement ∞ Short descrip�on of your business and link
∞ Chance to speak briefly during opening re- on our Website with 3rd �er placement
marks (3 minutes) ∞ Share a drink with the ar�sts in our VIP
Lounge (4 guests) ∞ Your logo as part of rota�ng projec�on of
∞ Logo/name on all promo�onal material and event sponsors
press, including invites, ads, and posters with ∞ One limited edi�on event poster print
top-level placement signed by Lautaro Vera (two Gold Media Lion ∞ 6 complimentary �ckets to event
∞ Share a drink with the ar�sts in our VIP ∞ 10 x 10 crea�ve space at party (your team -
∞ Short descrip�on of your business and link number of staff nego�able - provides your set-
Lounge (6 guests)
on our Website with 2nd �er placement up)
∞ One limited edi�on event poster print signed ∞ Your logo as part of rota�ng projec�on of ∞ VIP meet-up area for your guests
by Lautaro Vera (two Gold Media Lion winner) event sponsors
∞ Part of 1/4 page ad in SXSWi directory
∞ Short descrip�on of your business and link ∞ 10 complimentary �ckets to event
on our Website with top placement
∞ 10 x 10 crea�ve space at party (your team -
∞ Your logo only featured on main event number of staff nego�able - provides your set-
projec�on, in addi�on to Plutopia’s up)
∞ 20 complimentary �ckets to event ∞ VIP meet-up area for your guests
∞ 10 x 10 crea�ve space at party (your team - ∞ Part of 1/4 page ad in SXSWi directory
number of staff nego�able - provides your set-
∞ VIP meet-up area for your guests
∞ Part of 1/4 page ad in SXSWi directory