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Pinterest for Hotels and Restaurants [Slides]

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Pinterest, the most talked about social media platform, announced in January that it has reached over 11 million unique users with a highly targeted and affluent demographic. To date, this space has …

Pinterest, the most talked about social media platform, announced in January that it has reached over 11 million unique users with a highly targeted and affluent demographic. To date, this space has been mostly populated by individual users leaving the network wide open for early adopters in the hospitality industry. This webinar identifies how hotels and restaurants can start using Pinterest now to engage users and future customers.

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  • I know we have a lot of clients on the call but for those of you unfamiliar with Revinate, we provide a software service for hotels to monitor and manage reviews and social media. The product is designed to save you time, guide your social media outreach and provide invaluable business intelligence through powerful analytics and benchmarking.
  • Now, just a couple of housekeeping issues before we get started.1. Everyone on the call is muted. 2. Please take a second to locate the questions box on the right hand side of the screen and feel free to ask questions throughout the webinar. We have folks monitoring and responding. As questions come up, we will publicly respond to some of them as time permits and will share the questions and answers in the Revinate blog afterwards.3. We want to make sure to keep the sales pitch out of this webinar so if you want a full blown demo of Revinate or want more info BCV’s services, please email info@revinate.com.4. Finally, we will be following up after the event with a link to a recording so no need to take a ton of notes.
  • Now, it’s my pleasure to introduce our guest, Benji Greenberg.Benji is…Benji: Thanks Ashley, really excited to be here.Ashley: We’re thrilled to have you here
  • Now, it’s my pleasure to introduce our guest, Benji Greenberg.Benji is…Benji: Thanks Ashley, really excited to be here.Ashley: We’re thrilled to have you here
  • Now, it’s my pleasure to introduce our guest, Benji Greenberg.Benji is…Benji: Thanks Ashley, really excited to be here.Ashley: We’re thrilled to have you here
  • Now, it’s my pleasure to introduce our guest, Benji Greenberg.Benji is…Benji: Thanks Ashley, really excited to be here.Ashley: We’re thrilled to have you here
  • Questions ashley will ask throughout presentation: Question regarding ads/sponsored content for mobile usersComment about direct messagingIs there a way to turn the friends’ story feature off? What are the top things hotels and restaurants need to do to get ready for the Timeline change today?
  • Now, it’s my pleasure to introduce our guest, Benji Greenberg.Benji is…Benji: Thanks Ashley, really excited to be here.Ashley: We’re thrilled to have you here
  • Now, it’s my pleasure to introduce our guest, Benji Greenberg.Benji is…Benji: Thanks Ashley, really excited to be here.Ashley: We’re thrilled to have you here
  • Now, it’s my pleasure to introduce our guest, Benji Greenberg.Benji is…Benji: Thanks Ashley, really excited to be here.Ashley: We’re thrilled to have you here
  • Now, it’s my pleasure to introduce our guest, Benji Greenberg.Benji is…Benji: Thanks Ashley, really excited to be here.Ashley: We’re thrilled to have you here
  • Now, it’s my pleasure to introduce our guest, Benji Greenberg.Benji is…Benji: Thanks Ashley, really excited to be here.Ashley: We’re thrilled to have you here
  • Transcript

    • 1. Pinterest for Hotels and RestaurantsA Best Practices Webinar – March 29, 2012 The new standard for guest satisfaction.
    • 2. Revinate The new standard for guest satisfaction.
    • 3. Housekeeping• You are on mute• Ask questions in the „questions‟ section of the screen to the right• Need a demo or more info? Email info@revinate.com• Link to recorded version of the presentation will be emailed out tomorrow The new standard for guest satisfaction.
    • 4. Guest: Benji Greenberg• President and Founder of BCV• Speaks and blogs regularly on the topics of online reputation management and social media engagement• Joint clients with Revinate include One&Only, InterContinental, Four Seasons, and The Peninsula Hotels The new standard for guest satisfaction.
    • 5. Overview“Pinterest is a pinboard-styled social photo sharing website.” “Connect everyone in the world through the things they find interesting.” The new standard for guest satisfaction.
    • 6. Agenda• What is Pinterest• Why Pinterest• How your customers use Pinterest• Potential focus points• Brand examples• Best practices The new standard for guest satisfaction.
    • 7. What is Pinterest?• Pinterest is a pinboard-styled social photo sharing website• Image collections from the web• Connect your users through the things they find interesting• The ultimate filing system The new standard for guest satisfaction.
    • 8. Why Pinterest?• Drives more referral traffic than LinkedIn, Google+ and YouTube combined• Top 30 websites based on page views• 103 million visits to website in February 2012 alone• 28% have an annual income above $100K in U.S.• 1.36 million visits per day• 11.7 million unique visitors per month (TechCrunch) The new standard for guest satisfaction.
    • 9. To The Web The new standard for guest satisfaction.
    • 10. Focus Points Weddings and Events• Looking for wedding venues• Potential vacation spots• Destination guide• Curators of the web The new standard for guest satisfaction.
    • 11. Starting at the Source Drive Traffic From Pinterest Back to Your Website• Add pin-it button to your website to allow for easier access for guests to pin from your website• Use eye-catching images from your website• Talk about things that are relevant to your guests The new standard for guest satisfaction.
    • 12. Best Practices• Be sure to include links to your official site and be informative with your bio• To make a lasting connection with users, be sure to Pin on other topics outside of your brand that align with your brand personality• Optimize the content used in these boards by using strategic keyword and hashtag placement (ie – Chicago Wedding) The new standard for guest satisfaction.
    • 13. Best Practices• Organize your pins into several boards that align with your products, services and brand personality• Be sure to “like”, comment, “repin” and engage with the Pinterest community• Place yourself in the customers shoes… What do they want to explore before arriving? Before booking?• Spotlight often overlooked features that differentiate your brand• When running interactive campaigns, be sure to clearly spell out the terms and conditions The new standard for guest satisfaction.
    • 14. Parting Words• Don‟t forget the fundamentals – Engage your customer!• Always use eye-catching imagery• Use images from your web site to drive traffic back• Don‟t forget to pin from other followers pins• Add value!• The same content in multiple channels is not what your customer wants The new standard for guest satisfaction.
    • 15. Questions?Benji Greenbergbenji@bcvevolve.com@bcvbenjiAshley Chavezashley@revinate.com@revinate The new standard for guest satisfaction.