In the beauty world, enlivening
or darkening your natural
shade is not a big deal.
Lightening hair – this is the big
deal. The principle here is that
bigger the change, the more
chemicals needed; and the
more chemicals needed, the
harsher the process. There are
three main types of hair
colouring levels used by the
main hair product companies
today: semi permanent hair
color, demi permanent hair color, and permanent hair color.
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Semi permanent color basically adds color to the hair
without changing the natural coloring too much. This kind of
hair dye consists of tiny molecules that enter the hair
through the cuticle but do not affect the hair’s natural
pigmentation. After several washes these molecules,
because they are so small, eventually exit the hair shaft
leaving your hair as it was before the hair dyeing treatment.
Thus, semi permanent hair dye usually lasts from six to
twelve shampoos, and has the ability to cover up to fifty
percent of your greys. It contains no ammonia or peroxide.
For this reason, it only enhances the natural coloring of your
hair without lightening it.
Demi permanent hair dyes usually last a lot longer than the
semi permanent variety, at around twenty-two to twenty-
eight shampoos. Demi permanent hair dye does not contain
any ammonia but it does contain a small amount of
peroxide. Thus, the natural pigmentation of the hair cannot
be lightened while allowing some slight color change.

Permanent hair dye is used for major hair color changes like
going from black to blonde or vice-versa. Permanent hair
dye uses both peroxide and ammonia. So when the
molecules enter the hair, they react and expand to a size
that cannot actually be washed out.
Your hair is one of the first things people notice when they
look at you. Find the perfect hair color, and be noticed by
many.
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