In this guide you will find information and examples for the following topics:
* Advantages of blogging
Higher search rankings and traffic
Increased web presence
Greater subject authority
More influence and reach
Hub for social web presence
* Planning for success
What type of blog should you publish?
Who should blog?
What if none of your employees can blog?
What will you write about?
Who are your readers?
* Getting Started
Best practices for blogging
Choosing your blogging tool
Creating an editorial calendar
Connecting content with readers
Ways to increase your readership
* Case studies giving you real examples of hotels using blogs to improve their online reputation and increase sales
…and much more