Best Practices in Social Publishing<br />April 2011<br />
How ReviewPro Helps You With Social Publishing<br />2<br />ReviewPro’ssocial media functionality allows you track and resp...
Before You Start Publishing<br />3<br />“Think like a publisher,<br />Create remarkable content<br />Distribute it as far ...
Hotels Starting To Think Like Media Companies<br />4<br />Best Practices in Social Publishing<br />
Content Is A Strategic Business Asset<br />5<br />Best Practices in Social Publishing<br />
Matching Content To Each Stage of the Travel Process<br />6<br />Best Practices in Social Publishing<br />Before trip<br /...
Know Your Audience To Become An Effective Publisher<br />7<br />Best Practices in Social Publishing<br />“A key to engagin...
Know Your Brand Positioning, and Create A Style Guide<br />8<br />Best Practices in Social Publishing<br />
10 Things To Post To Twitter<br />9<br />Responses to questions, comments and mentions<br />Retweeting positive feedback<b...
Twitter: Responses<br />10<br />Best Practices in Social Publishing<br />
Twitter: Retweet Positive Feedback <br />11<br />Best Practices in Social Publishing<br />
Twitter: Retweet Resources <br />12<br />Best Practices in Social Publishing<br />
Twitter: Recommendations<br />13<br />Best Practices in Social Publishing<br />
Twitter: Contests<br />14<br />Best Practices in Social Publishing<br />
Twitter: Real-time Information<br />15<br />Best Practices in Social Publishing<br />
Twitter: Recruiting<br />16<br />Best Practices in Social Publishing<br />
10 Things To Post To Facebook<br />17<br />Professional photography<br />Photos from your staff<br />Photos from your gues...
Facebook: Professional Photography <br />18<br />Best Practices in Social Publishing<br />
Facebook: Photos From Your Staff <br />19<br />Best Practices in Social Publishing<br />
Facebook: Photos From Guests and Fans <br />20<br />Best Practices in Social Publishing<br />
Facebook: Curated Lifestyle Content <br />21<br />Best Practices in Social Publishing<br />
Facebook: Amenity Announcements  <br />22<br />Best Practices in Social Publishing<br />
Facebook: Staff Profiles  <br />23<br />Best Practices in Social Publishing<br />
Facebook: Syndicated Content  <br />24<br />Best Practices in Social Publishing<br />
Practical Tips for Producing Content<br />25<br />Finding and producing content is the #1 challenge for most online publis...
Guestsourcing Content<br />26<br />“Guestsourcing” is the practice of sourcing content from customers in the hospitality i...
Blend Citizen Journalism with Professional Editorial Content<br />27<br />Best Practices in Social Publishing<br />
Build A Story Sourcing System<br />28<br />Best Practices in Social Publishing<br />
Organize All This With The Right Tools<br />29<br />Idea storing system <br />Story planning process <br />Editorial calen...
How To Promote Your Content: Repurpose and Repost<br />30<br />Best Practices in Social Publishing<br />Publishing has lit...
International Content Marketing<br />31<br />Best Practices in Social Publishing<br />
Identifying Influencers<br />32<br />Best Practices in Social Publishing<br />
Guest Expert: John Knowles from Roger Smith Hotel<br />33<br />Best Practices in Social Publishing<br />
Guest Experts: Sam Weston and Amy Spark from Apex Hotels<br />34<br />Best Practices in Social Publishing<br />
That’s All, Folks!<br />35<br />Thank you for joining us for this online seminar. If you have any questions, don’t hesitat...
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Best Practices in Social Publishing [Online Seminar]

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Best Practices in Social Publishing [Online Seminar]

  1. 1. Best Practices in Social Publishing<br />April 2011<br />
  2. 2. How ReviewPro Helps You With Social Publishing<br />2<br />ReviewPro’ssocial media functionality allows you track and respond to social media mentions of your hotel as well as seamlessly integrate social media into your current online reputation management process. <br />Directly from ReviewPro you will have the ability to:<br />Track all conversations related to your properties/brand in Facebook and Twitter<br />Post status updates in Facebook and Tweets in Twitter directly from ReviewPro<br />Know the level of online influence of everyone that Tweets about your hotel with the integration of the Klout Score into our service<br />Track your competition or events at your hotel with custom saved searches<br />Best Practices in Social Publishing<br />
  3. 3. Before You Start Publishing<br />3<br />“Think like a publisher,<br />Create remarkable content<br />Distribute it as far as possible.”<br /> - Josiah Mackenzie <br />Best Practices in Social Publishing<br />
  4. 4. Hotels Starting To Think Like Media Companies<br />4<br />Best Practices in Social Publishing<br />
  5. 5. Content Is A Strategic Business Asset<br />5<br />Best Practices in Social Publishing<br />
  6. 6. Matching Content To Each Stage of the Travel Process<br />6<br />Best Practices in Social Publishing<br />Before trip<br />Your job: Help with planning<br />Best tools: Facebook, blogging, video, photos<br />During trip<br />Your job: Service for enjoyable, memorable travel<br />Best tools: Twitter, mobile content<br />After trip<br />Your job: Get them to share online<br />Best tools: Review sites, Flickr<br />
  7. 7. Know Your Audience To Become An Effective Publisher<br />7<br />Best Practices in Social Publishing<br />“A key to engaging content is put the customer first, to solve her problems and answer his questions. This requires understanding their beliefs, feelings, wants and needs.”<br />- Keith Wiegold, the Content Marketing Institute <br />
  8. 8. Know Your Brand Positioning, and Create A Style Guide<br />8<br />Best Practices in Social Publishing<br />
  9. 9. 10 Things To Post To Twitter<br />9<br />Responses to questions, comments and mentions<br />Retweeting positive feedback<br />Retweetingother resources<br />Recommendations<br />Media mentions or stories about your brand<br />Questions<br />Contests<br />Real-time information <br />Personal thoughts<br />HR and recruiting<br />Best Practices in Social Publishing<br />
  10. 10. Twitter: Responses<br />10<br />Best Practices in Social Publishing<br />
  11. 11. Twitter: Retweet Positive Feedback <br />11<br />Best Practices in Social Publishing<br />
  12. 12. Twitter: Retweet Resources <br />12<br />Best Practices in Social Publishing<br />
  13. 13. Twitter: Recommendations<br />13<br />Best Practices in Social Publishing<br />
  14. 14. Twitter: Contests<br />14<br />Best Practices in Social Publishing<br />
  15. 15. Twitter: Real-time Information<br />15<br />Best Practices in Social Publishing<br />
  16. 16. Twitter: Recruiting<br />16<br />Best Practices in Social Publishing<br />
  17. 17. 10 Things To Post To Facebook<br />17<br />Professional photography<br />Photos from your staff<br />Photos from your guests and fans<br />Curated lifestyle content<br />New amenity announcements<br />Staff interviews or profiles <br />Polls and surveys<br />Syndicated content from other networks<br />Contests<br />Deals and special offers<br />Best Practices in Social Publishing<br />
  18. 18. Facebook: Professional Photography <br />18<br />Best Practices in Social Publishing<br />
  19. 19. Facebook: Photos From Your Staff <br />19<br />Best Practices in Social Publishing<br />
  20. 20. Facebook: Photos From Guests and Fans <br />20<br />Best Practices in Social Publishing<br />
  21. 21. Facebook: Curated Lifestyle Content <br />21<br />Best Practices in Social Publishing<br />
  22. 22. Facebook: Amenity Announcements <br />22<br />Best Practices in Social Publishing<br />
  23. 23. Facebook: Staff Profiles <br />23<br />Best Practices in Social Publishing<br />
  24. 24. Facebook: Syndicated Content <br />24<br />Best Practices in Social Publishing<br />
  25. 25. Practical Tips for Producing Content<br />25<br />Finding and producing content is the #1 challenge for most online publishers<br />Overcome this challenge by:<br />Involving others: your guests, your staff, and social publishers<br />Build a system to source content<br />Best Practices in Social Publishing<br />
  26. 26. Guestsourcing Content<br />26<br />“Guestsourcing” is the practice of sourcing content from customers in the hospitality industry.<br />“The minute we overstep in that community and try to push our message and not celebrate the message of the community our disconnects shoot up. You have to co-create and participate and honor the community.” – Wendy Clark, SVP of Marketing at Coca-Cola<br />Use content co-creation to overcome the challenge of finding content<br />Show contributors the benefits for them<br />Identify your brand ambassadors, and give them special access<br />Blend citizen journalism with editorial content<br />Best Practices in Social Publishing<br />
  27. 27. Blend Citizen Journalism with Professional Editorial Content<br />27<br />Best Practices in Social Publishing<br />
  28. 28. Build A Story Sourcing System<br />28<br />Best Practices in Social Publishing<br />
  29. 29. Organize All This With The Right Tools<br />29<br />Idea storing system <br />Story planning process <br />Editorial calendar <br />Other supporting tools: http://reviewp.ro/publishingtools<br />Best Practices in Social Publishing<br />
  30. 30. How To Promote Your Content: Repurpose and Repost<br />30<br />Best Practices in Social Publishing<br />Publishing has little value unless people see the content<br />Spend half your time creating, half your time promoting<br />(You need good content and good coverage)<br />“Think like a DJ” – <br />repurpose and repost <br />
  31. 31. International Content Marketing<br />31<br />Best Practices in Social Publishing<br />
  32. 32. Identifying Influencers<br />32<br />Best Practices in Social Publishing<br />
  33. 33. Guest Expert: John Knowles from Roger Smith Hotel<br />33<br />Best Practices in Social Publishing<br />
  34. 34. Guest Experts: Sam Weston and Amy Spark from Apex Hotels<br />34<br />Best Practices in Social Publishing<br />
  35. 35. That’s All, Folks!<br />35<br />Thank you for joining us for this online seminar. If you have any questions, don’t hesitate to send them to us via Twitter: @ReviewPro @HmarketingHelp<br />We’ll announce the winners of the free consultations via Twitter later today.<br />Next month, we’re hosting another seminar on best practices in online reputation management. Watch our blog for details: ReviewPro.com/blog<br />For a demo of ReviewPro, visit ReviewPro.com/demo<br />For a free account, visit ReviewPro.com/free<br />Best Practices in Social Publishing<br />

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