Using Google AdWords Express for Doctors

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This guide describes how to setup Google AdWords Express to attract new patients to your practice. Google AdWords express is a simplified version of Google AdWords. It's extremely useful for practices like dental offices, chiropractors, vision doctors, orthopedic surgeons, plastic surgeons and other practices that need to advertise online.

Google AdWords express integrates into your existing Google Plus page. It can also send patients directly to your website. Call your Review Concierge to learn more about improving your reviews on Google+ so that your ads will have the maximum success for getting you new patients. 1-866-932-5888.

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Using Google AdWords Express for Doctors

  1. 1. Get New Patients Online with Google AdWords Express
  2. 2. About Google AdWords Express Google AdWords Express is one of the simplest, most effective tools for local business advertising. Your ads will appear on Google search and maps for mobile and desktop.
  3. 3. Benefits 1. You only pay when someone clicks 2. There is no minimum budget 3. Google is great at targeting patients in your local area
  4. 4. How AdWords Express Works Source: http://www.google.com/adwords/express/how-it-works.html
  5. 5. 2 ways to start The Google Advertising team can setup your account. You can call them directly at 1-855500-2762. or Do it yourself. The following slides show how.
  6. 6. Go to this web address: https://www.google.com/business/placesforbusiness/ Click Sign in
  7. 7. Select AdWords Express on either view or
  8. 8. Select your audience
  9. 9. Create your ad Send patients to your Google Plus page OR to your website
  10. 10. The dark gray bar shows how much your competitors are spending on similar ads Select your budget
  11. 11. Make sure your first ad looks good Click Next
  12. 12. Finish by entering your credit card information.
  13. 13. Redeeming an AdWords Coupon Code for Free Advertising Credits If Google sent you an offer for free AdWords credits, you can redeem those credits by clicking on Billing
  14. 14. Redeeming an AdWords Coupon Code for Free Advertising Credits Click on More Actions > Apply a promotional code Enter your code & submit
  15. 15. Building More Ads Login to AdWords express and click Create New Ad
  16. 16. Turning Off Your Campaign Click here to pause, delete or activate a campaign
  17. 17. In Conclusion Google AdWords express is one of the most cost-efficient easy to use advertising platforms for medical practices. The Google Advertising team can setup your account. You can call them directly at 1-855500-2762.
  18. 18. Better Google Plus Reviews Improve your reviews on Google+ Call the Review Concierge at 1-866-932-5888
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