Workshop Presentatation

Slide 1: Location Aware Advertising Workshop April 14, 2008 Location: Communication & Multimedia Design (Hogeschool Rotterdam) 1 1

Slide 2: Revi Körnmann User Experience Designer Martijn de Visser Competence Lead 2 2

Slide 3: Agenda • Lost Boys • Location Awareness • Location Based Services • Location Aware Advertising • Assignment • Highlights 3 3

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Slide 5: User Experience Design is acting on time, space and context in witch the moment of interaction takes place between the users and our clients. 5 5

Slide 6: Location Awareness tells us everything about those three dimensions, and enables us to create a user experience that is relevant and personal. 6 6

Slide 7: Location Awareness Location Based Services • Environment and navigation • Consumption • Social and shared 7 7

Slide 8: Location Based Services: Environment and navigation USER DEMAND user application PERS TENT ONAL CON 8 8

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Slide 19: RR tags can be inserted anywhere, are permanent and are potentially very low cost. Gentag’s focus is on hybrid geolocation technologies that combine GPS, RR tags and RFID sensors with cell phones, PDAs or other web-accessible wireless technologies to enable low cost real time highly accurate wireless tracking and sensing for virtually any industrial, consumer or Government application. 19 19

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Slide 21: Location Based Services: Consumption USER DEMAND user $ business PERS TENT ONAL CON 21 21

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Slide 24: Crowd control 24 24

Slide 25: Location Based Services: Social and shared INPUT user contacts SHARE D CONTENT 25 25

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Slide 27: Informatie & dienstverlening: Sociaal en gedeeld 27 27

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Slide 29: Location Awareness Location Aware Advertising • Push advertising • Relevant and personal 29 29

Slide 30: Location Aware Advertising: Push advertising FOCUS GROUP TRACKING business $ consumers UNEXPECTED MARKETING 30 30

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Slide 32: Location Aware Advertising: Relevant & Personal PERMITTED AWARENESS user $ business PERSONAL MARKETING 32 32

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Slide 37: Tips •Let content overrate privacy •Let user have control of location awareness •Communicate privacy ethics •Empower the users with a form of management 37 37

Slide 38: Opdracht ‘Sketch a Location Aware Advertising concept, acceptable to the user.’ Branche: Zone: Technologie: •Uitzendbureau •Lokaal •GPS •Goed doel •Regionaal •Bluetooth •Evenement •Nationaal •WAP •Tourisme •Internationaal •Triangulation •F.M.C.G. •Globaal •RFID •Kedingmerk •Internet 38 38

Slide 39: Assignment 1. Group in teams from 3 to 5 members each 2. Scetch a scenario of a user interacting with a Location Aware Advertising concept. 3. Post it on your blog and credit your team members 4. Post the url as a comment to the workshoppage at uxdaily.com 39 39

Slide 40: Thnx a bunch! Revi Körnmann revi.kornmann@lostboys.nl Martijn de Visser martijn.devisser@lostboys.nl www.lostboys.nl 40 40