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Make The Public Work With You

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Make The Public Work With You:

How to encourage user-created content

Make The Public Work With You:

How to encourage user-created content

Published in: News & Politics
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  • Transcript

    • 1. Make The Public Work With You How to encourage user-created content Bente Kalsnes - Origogruppen Espen Systad - A-pressen Communication Advisor. Head of Social Media @benteka @revesjef http://origo.no/bentekalsnes http://origo.no/espen
    • 2. ORIGO + A-PRESSEN FACILITATE THE TRANSITION …
    • 3. READER PARTICIPANT
    • 4. Transition READER PARTICIPANT • Participants bring more people than readers (they´re spreading their contributions (comments, images, events, blogs, etc) to their network = more readers). • Participant - closer relation then a reader (easy for the newsroom to get in touch with the participant, can build stronger relation than a random reader. But newsroom has to give something back to the participant – attention, space in print, take them seriously) • Participants - more info for product development (we know more about what the registered user is interested in than the random reader) • Think of all the news stories you will miss if you don’t know what your readers/ participants are interested in and talking about!
    • 5. How Origo works • The users publish texts, comments, pictures and events. • All content is tagged with location. • The users decide if the content is private or public. • Public content can be extracted to other contexts e.g. our newspapers. • We filter the content based on location and quality.
    • 6. Jølster Sogn og fjordane
    • 7. Hello. I’m from Jølster. I have a long story and a quick question.
    • 8. Skei i Jølster 375 inhabitants
    • 9. Løkagrova
    • 10. This is a natural wonder! Let’s form a 15 person large committee and figure out what to do.
    • 11. The foundation of the Løkagrova committee
    • 12. The celebration of The Løkagrova Man’s discovery
    • 13. 225 of 375 inhabitants took part in the event
    • 14. Vatnet det rann, noko mot aust og noko mot vest, Ja, slik bar det laust.
    • 15. The replay of the Løkagrova man’s revelation
    • 16. The result: 2 front pages in Firda 16 printed pages
    • 17. Wooo - we are in the news !
    • 18. Wooo - we are in the news ! Those people in Jølster always think they are something special.
    • 19. Wooo - we are in the news ! Those people in Jølster always think they are something special. But we from Fjærland are special too. Lets show them
    • 20. Ja. Let’s gather all tractors in Fjærland and lift round bales!
    • 21. Ja. Let’s gather all tractors in Fjærland and lift round bales! .. and let’s put people on the bales.
    • 22. Foto: Gaute Dvergsdal Bøyum The round bales of Fjærland.
    • 23. Foto: Oddleiv Apneseth
    • 24. Foto: Gaute Dvergsdal Bøyum
    • 25. Foto: Gaute Dvergsdal Bøyum
    • 26. Foto: Oddleiv Apneseth
    • 27. A-pressen’s 50 newspapers have 470.000 subscribers
    • 28. A-pressen’s 50 newspapers have 470.000 subscribers and 167.000 registered Origo-users
    • 29. ..... and those 167.000 users produce 7-8 times more content than our 2.800 employees do.
    • 30. ..... and those 167.000 users produce 7-8 times more content than our 2.800 employees do. 30 - 40.000 stories, pictures, comments and events weekly. 5.000 stories, pictures and comments digitally each week.
    • 31. The first years we used Origo to strengthen web editions. Now we use Origo to also revitalize the print editions.
    • 32. A-pressen produces approx. 300.000 print pages of editorial content a year. 1 of 10 pages will carry content that originate from our Origo-readers.
    • 33. A-pressen produces approx. 300.000 print pages of editorial content a year. 1 of 10 pages will carry content that originate from our Origo-readers. Why?
    • 34. The ingredients of the local newspaper.
    • 35. local news The ingredients of the local newspaper.
    • 36. local news The ingredients of the local local newspaper. market- place
    • 37. family notices local news greetings The ingredients of the local local newspaper. market- place
    • 38. family notices local news greetings The ingredients of the local local newspaper. local arena market- for debate place
    • 39. Position challenged by social media family notices local news greetings The ingredients of the local local newspaper. local arena market- for debate place Position challenged by social media
    • 40. Stig: - I want to start a fund-raising to fill the public pool. Tomorrow my family will deliver 10 liters of water to the city council, and I challenge all other families to do the same.
    • 41. 36 seconds to get in touch with Stig
    • 42. Make The Public Work With You: How to encourage user-created content CASE ORIGO.NO AND A-PRESSEN Bente Kalsnes, @benteka - Origo Espen systad, @revesjef - A-pressen

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