“ Green as a way of life”   S.Raghupathy Head CII-Godrej GBC
“ One of the goals of life  is to live in  harmony with the nature”
Centre of “Excellence” for Energy, Environment, Green Buildings, Renewable energy, Water & Climate change activities in In...
Vision of CII – Godrej GBC India should become one of the leaders in Green Businesses  (Environment) by 2015
Ecological Footprint  <ul><li>Ecological Footprint </li></ul><ul><ul><li>Measure of how much land and water is needed to p...
Global Ecological Footprint Source: Global Footprint Network, USA CO 2  Portion of Humanity’s Ecological Footprint Humanit...
INDIA’S ECOLOGICAL FOOTPRINT Source: Global Footprint Network, USA Ecological Debt  Growing over time
Ecological Debtor & Creditor Countries Debtors Creditors Footprint > 1.5 Biocapacity Footprint = 1.0 - 1.5 Biocapacity Bio...
3/4 th of India, Pakistan, West Asia, North Africa and North China will be in the throes of absolute water scarcity over t...
<ul><li>The Good News is…………….. </li></ul>
GREEN  trends are encouraging
What is Green? Energy Efficiency Bio-degradable Low Toxicity Green Supply Chain Low Material Utilization Water Positive GH...
<ul><li>Trend # 1 </li></ul><ul><li>Green Buildings  ‘becoming a way of life’  </li></ul>
Green Building Movement in India In 2001,  1 Green Building  20,000 sq.ft. 1185 Green Buildings, 802 Million sq.ft.
Benefits of Green Buildings  <ul><li>Re-defining the way buildings are constructed </li></ul><ul><ul><li>Tangible benefits...
Types of Green Buildings  <ul><li>All types of buildings going green </li></ul><ul><ul><li>Government </li></ul></ul><ul><...
Green Hospitals  <ul><li>Enhanced  indoor air quality </li></ul><ul><li>Connectivity to outside world </li></ul><ul><li>Be...
Cost of Green Homes <ul><li>Cost showing a decreasing trend over the years </li></ul><ul><li>Incremental Cost  lower if ba...
<ul><li>Trend # 2 </li></ul><ul><li>Companies going Green </li></ul>
Viewing Compliance as Opportunity <ul><li>ITC Ltd </li></ul><ul><li>Carbon Positive Corporation </li></ul><ul><ul><li>Six ...
Green IT <ul><li>Wipro Technologies </li></ul><ul><li>Eco-Eye </li></ul><ul><ul><li>Comprehensive charter for ecological s...
<ul><li>P & G </li></ul><ul><li>Washing at Lower temperature, without compromising performance </li></ul><ul><ul><li>USA, ...
Companies going Green <ul><li>Makes good business sense </li></ul><ul><li>Green corporate image </li></ul><ul><li>Greenco ...
Trend #3 Green Entrepreneurship
Potential Market for Green Products <ul><li>Energy Efficient Equipment </li></ul><ul><li>Green Building Materials </li></u...
Green Entrepreneurship  <ul><li>Entrepreneurs promoting –out- of –box’ products and technologies </li></ul><ul><ul><li>Eco...
<ul><li>Trend#4 </li></ul><ul><li>Increased focus on Water Management </li></ul>
Water Management Practices <ul><li>Companies/buildings becoming ‘Water Positive’ </li></ul><ul><li>ITC Limited - Water Pos...
Ultra Low Flow fixtures  <ul><li>Water less urinals </li></ul><ul><ul><li>No plumbing line for flushing </li></ul></ul><ul...
<ul><li>Trend #5 </li></ul><ul><li>Investment in Renewable Energy </li></ul>
Renewable Energy <ul><li>India has tripled it’s RE generation capacity during last 5 years </li></ul><ul><ul><li>20,000 MW...
Renewable Energy <ul><li>Tremendous Business Potential in India </li></ul><ul><ul><li>About 85% total investment from Corp...
<ul><li>106 solar dishes </li></ul><ul><li>Total investment – INR 1.1 crore </li></ul><ul><ul><li>50 % subsidy from MNRE <...
Trends #6  Green Spaces Gardens – Where they will be?
Present Cities  – Concrete Jungle !!??
Present need = Cities with Green Spaces
Concept of Green Roof
Present Best Practices Green Roofs & Walls
 
Future Trend Gardens Inside House / Office
Residence & Office of Dr Amory Lovins
Residence cum Office of Dr Amory Lovins, Rocky Mountain Institute
<ul><li>Trend# 7 </li></ul><ul><li>Increased Consumer Awareness on Green </li></ul>
Consumer awareness on the rise  <ul><li>Energy Efficient Products </li></ul><ul><ul><li>Opting for BEE Star Rated Electron...
Consumer Demand of Green Products <ul><li>Split Air Conditioner – Is it Green? </li></ul>
Consumer Demand of Green Products <ul><li>What is Green Paint?  </li></ul>
<ul><li>Trend# 8 </li></ul><ul><li>Creation of Green Jobs </li></ul>
Potential of Green Jobs  <ul><li>Huge potential of Green Jobs in future </li></ul><ul><ul><li>Green Buildings </li></ul></...
<ul><li>Looking Ahead  </li></ul>
What we should do  <ul><li>Always Demand for Green Building & Green Home </li></ul>Need to Pay 5-10% more
What we should do  As Buyer, Opt for Green Products
What we should do  Insist on ‘Green Landscape and Garden’
What we should do  Virtual Meetings
What we should do <ul><li>Reduce – What we use… </li></ul><ul><li>Reuse  – What we have… </li></ul><ul><li>Recycle – What ...
Go Green . . .
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ISTD Green Management Seminar by Mr. S Raghupathy of CII on 3rd Aug 2011

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Mr. Raghupathy, the Executive Director at CII – Sohrabji Godrej Green Business Centre, spoke to ISTD (Indian Society for Training &amp; Development) Hyderabad Chapter members on \'Going Green\' and \'Green Management\'! Green Management is part of the current retooling efforts in academia and industry to address the grand challenge of environmental sustainability.

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  • One of the important methods to assess the environmental impact at a National and Global level is the quantification of the Ecological Footprint. Ecological Footprint is a measure of how much land and water is needed to produce the resources we consume and to dispose of the waste we generate. Nature has its own way of regenerating and replenishing the natural resources. The generation of oxygen by trees, the treatment of waste and bio-degradation of waste or waste water are few of the examples of regeneration &amp; replenishing by nature.
  • If you take the sum total of all the natural resources consumed by the global economic activity and if you calculate the amount of land required to generate and replenishing of the natural resources consumed, we find that based on the estimates of Global Footprint Limited, San Francisco, USA that the world cross the critical point of activity in the year 1986. The graph indicates that after 1986, we the people of the World are living in an unsustainable manner, consuming more natural resources than what the Earth can regenerate. . If you look into the details of the graph the land required is basically expressed in the form of two activities. First is humanity’s needs like food, fiber, built-up area etc., Secondly the land required due to CO 2 emissions is basically because of fossil fuel consumptions. In fact, of late the fossil fuel consumption has drastically increased over a period of the past 4 decades and fundamentally the global warming issues are attributed to the major increase in the Co 2 emissions.
  • This is a very interesting slide, indicates which country is an ecological debtor and which country is an ecological creditor. Here, the bio-capacity of a country is compared against the footprint of the country. Bio-capacity of a country is measured based on the total area of productive land in terms of forest, grass land, cropland and fisheries. All the countries marked in maroon are debtors and they are operating at 1.5 times more than their bio-capacity. India and China are in this category. Majority of the developed countries except Australia, Canada and Russia are also in this category. This slide also indicates that the developed &amp; developing countries (like India &amp; China) are consuming the natural resources of other countries.
  • This slide talks about physical water scarcity that is likely to happen in the year 2025. Almost 60-70% of the entire India will come under absolute water scarcity. The picture also depicts that the countries marked in deep Red like India and Gulf countries are likely have a physical scarcity of water by the year 2025. The countries marked in orange like Australia will have an economic scarcity of water where water will be available but it has to be purchased at a cost. The countries in blue will have a little or no water scarcity.
  • ISTD Green Management Seminar by Mr. S Raghupathy of CII on 3rd Aug 2011

    1. 1. “ Green as a way of life” S.Raghupathy Head CII-Godrej GBC
    2. 2. “ One of the goals of life is to live in harmony with the nature”
    3. 3. Centre of “Excellence” for Energy, Environment, Green Buildings, Renewable energy, Water & Climate change activities in India CII – Sohrabji Godrej Green Business Centre, Hyderabad A unique Public – Private Partnership ( CII, Govt of Andhra Pradesh, USAID and Pirojsha Godrej Foundation )
    4. 4. Vision of CII – Godrej GBC India should become one of the leaders in Green Businesses (Environment) by 2015
    5. 5. Ecological Footprint <ul><li>Ecological Footprint </li></ul><ul><ul><li>Measure of how much land and water is needed to produce the resources we consume and to dispose of the waste we produce </li></ul></ul>
    6. 6. Global Ecological Footprint Source: Global Footprint Network, USA CO 2 Portion of Humanity’s Ecological Footprint Humanity’s food, fiber, built-up land and nuclear footprint
    7. 7. INDIA’S ECOLOGICAL FOOTPRINT Source: Global Footprint Network, USA Ecological Debt Growing over time
    8. 8. Ecological Debtor & Creditor Countries Debtors Creditors Footprint > 1.5 Biocapacity Footprint = 1.0 - 1.5 Biocapacity Biocapacity = 1.0 - 1.5 Footprint Biocapacity > 1.5 Footprint Biocapacity is the measure of total area of productive land interms of forest, Grassland, cropland & Fisheries Ecological Debtor & Creditor Countries
    9. 9. 3/4 th of India, Pakistan, West Asia, North Africa and North China will be in the throes of absolute water scarcity over the coming 25 years. Source: International Water management institute
    10. 10. <ul><li>The Good News is…………….. </li></ul>
    11. 11. GREEN trends are encouraging
    12. 12. What is Green? Energy Efficiency Bio-degradable Low Toxicity Green Supply Chain Low Material Utilization Water Positive GHG Mitigation Waste Minimization
    13. 13. <ul><li>Trend # 1 </li></ul><ul><li>Green Buildings ‘becoming a way of life’ </li></ul>
    14. 14. Green Building Movement in India In 2001, 1 Green Building 20,000 sq.ft. 1185 Green Buildings, 802 Million sq.ft.
    15. 15. Benefits of Green Buildings <ul><li>Re-defining the way buildings are constructed </li></ul><ul><ul><li>Tangible benefits </li></ul></ul><ul><ul><ul><li>30-40 % of energy savings </li></ul></ul></ul><ul><ul><ul><li>40-50% of water savings </li></ul></ul></ul><ul><ul><li>Intangible benefits </li></ul></ul><ul><ul><ul><li>Improved air quality </li></ul></ul></ul><ul><ul><ul><li>Improved productivity </li></ul></ul></ul><ul><ul><ul><li>Enhanced daylight </li></ul></ul></ul>
    16. 16. Types of Green Buildings <ul><li>All types of buildings going green </li></ul><ul><ul><li>Government </li></ul></ul><ul><ul><li>Homes </li></ul></ul><ul><ul><li>IT Parks </li></ul></ul><ul><ul><li>Factory Buildings </li></ul></ul><ul><ul><li>Hotels </li></ul></ul><ul><ul><li>Hospitals </li></ul></ul>IGP Office, Gulbarga Avani Residence, Hyderabad ITC Royal Gardenia Bengaluru Max Hospital New Delhi
    17. 17. Green Hospitals <ul><li>Enhanced indoor air quality </li></ul><ul><li>Connectivity to outside world </li></ul><ul><li>Better daylight and views </li></ul><ul><ul><li>Patients recover fast </li></ul></ul>
    18. 18. Cost of Green Homes <ul><li>Cost showing a decreasing trend over the years </li></ul><ul><li>Incremental Cost lower if base design has already factored normal Green features </li></ul>Green Buildings Makes Business Sense.. 5 years 10 % Platinum 1,75,350 2009 T-ZED high rise apartments , Bangalore (90 Units) 3 years 8 % Platinum 4,000 2009 Viswasyamalam, Chennai 4 years 10% Platinum 5,000 2008 Avani Residence, Hyderabad Payback (Yrs) % increase in cost Rating Achieved Built-in Area (Sqft) Year awarded Building
    19. 19. <ul><li>Trend # 2 </li></ul><ul><li>Companies going Green </li></ul>
    20. 20. Viewing Compliance as Opportunity <ul><li>ITC Ltd </li></ul><ul><li>Carbon Positive Corporation </li></ul><ul><ul><li>Six years in a row </li></ul></ul><ul><ul><li>30.9% of ITC’s energy consumption is from renewable energy sources </li></ul></ul><ul><ul><li>World class energy efficient practices </li></ul></ul><ul><ul><li>8 CDM Projects </li></ul></ul><ul><li>Water Positive Corporation </li></ul><ul><ul><li>Zero water discharge </li></ul></ul><ul><li>Waste Recycling Positive </li></ul><ul><ul><li>99% of waste recycling </li></ul></ul>
    21. 21. Green IT <ul><li>Wipro Technologies </li></ul><ul><li>Eco-Eye </li></ul><ul><ul><li>Comprehensive charter for ecological sustainability </li></ul></ul><ul><li>Green Data Centers </li></ul><ul><ul><li>10-20% less energy consumption </li></ul></ul><ul><li>Energy and GHG efficiency </li></ul><ul><ul><li>25% improvement in energy efficiency in the last 6 years </li></ul></ul><ul><ul><li>44% reduction in usage of paper </li></ul></ul><ul><ul><ul><li>Green IT Consulting : $500 Million Revenue </li></ul></ul></ul>
    22. 22. <ul><li>P & G </li></ul><ul><li>Washing at Lower temperature, without compromising performance </li></ul><ul><ul><li>USA, Germany, UK and Canada </li></ul></ul><ul><li>LCA study was conducted versus previous Ariel variants </li></ul><ul><ul><li>Change in Product Formulation </li></ul></ul><ul><ul><li>Change in consumer habit, w.r.t wash temperature </li></ul></ul><ul><li>Results </li></ul><ul><ul><li>Savings in Energy Consumption </li></ul></ul><ul><ul><ul><li>“ 1 laundry job” equivalent to a saving of 0.36kwh electricity /wash (across the whole life cycle) </li></ul></ul></ul><ul><ul><li>Improvements in other environmental parameters </li></ul></ul>Green Product Development
    23. 23. Companies going Green <ul><li>Makes good business sense </li></ul><ul><li>Green corporate image </li></ul><ul><li>Greenco Rating for Companies </li></ul><ul><ul><li>50 companies agreed to be part of the Pilot </li></ul></ul><ul><ul><ul><li>Dr Reddy’s Laboratories </li></ul></ul></ul><ul><ul><ul><li>Godrej & Boyce </li></ul></ul></ul><ul><ul><ul><li>ITC Ltd </li></ul></ul></ul><ul><ul><ul><li>Vasavadatta Cement </li></ul></ul></ul><ul><ul><ul><li>JCB India </li></ul></ul></ul><ul><ul><ul><li>Hindustan Unilever </li></ul></ul></ul><ul><ul><ul><li>Bangalore International Airport … </li></ul></ul></ul>Green Makes Business Sense..
    24. 24. Trend #3 Green Entrepreneurship
    25. 25. Potential Market for Green Products <ul><li>Energy Efficient Equipment </li></ul><ul><li>Green Building Materials </li></ul><ul><ul><li>Opportunity for Green Building Materials & Products : USD 100 Billion </li></ul></ul><ul><li>Water Saving Gadgets </li></ul><ul><li>Eco-friendly products </li></ul><ul><ul><li>Recycled Paper, Recycled Plastics, Bio-diesel, Bio-gas etc </li></ul></ul>
    26. 26. Green Entrepreneurship <ul><li>Entrepreneurs promoting –out- of –box’ products and technologies </li></ul><ul><ul><li>Ecologically superior products </li></ul></ul><ul><ul><li>Economically viable </li></ul></ul><ul><li>New Ventures India </li></ul><ul><ul><li>Facilitating funding of Green SMEs </li></ul></ul><ul><ul><ul><li>INR 122 Cr in 15 green SMEs </li></ul></ul></ul>
    27. 27. <ul><li>Trend#4 </li></ul><ul><li>Increased focus on Water Management </li></ul>
    28. 28. Water Management Practices <ul><li>Companies/buildings becoming ‘Water Positive’ </li></ul><ul><li>ITC Limited - Water Positive Company </li></ul><ul><ul><li>Audits </li></ul></ul><ul><ul><li>Benchmarking </li></ul></ul><ul><ul><li>Zero waste water discharge </li></ul></ul><ul><li>Immense Water Saving Potentials </li></ul><ul><ul><li>Industry : 30 % </li></ul></ul><ul><ul><li>Municipality : 30% </li></ul></ul><ul><ul><ul><li>Domestic & Commercial Buildings </li></ul></ul></ul>Investment Opportunities equivalent of US$ 40 Billion
    29. 29. Ultra Low Flow fixtures <ul><li>Water less urinals </li></ul><ul><ul><li>No plumbing line for flushing </li></ul></ul><ul><ul><li>Uses a sealant liquid instead of water to maintain sanitary condition </li></ul></ul><ul><ul><li>Market Transformation: </li></ul></ul>Waterless Urinal Zero Water Requirement Rs 5000 Rs 16000 Cost Millions of Installations Unknown Usage 2010 2003
    30. 30. <ul><li>Trend #5 </li></ul><ul><li>Investment in Renewable Energy </li></ul>
    31. 31. Renewable Energy <ul><li>India has tripled it’s RE generation capacity during last 5 years </li></ul><ul><ul><li>20,000 MW by March 2011 </li></ul></ul><ul><ul><li>Expected to grow to 55,000 MW by 2020 </li></ul></ul><ul><ul><li>Stands 5th in the world </li></ul></ul><ul><li>Global investments in RE have reached US$210 bn in 2010 </li></ul><ul><li>Indian companies are ramping up their manufacturing capacities & sales </li></ul><ul><ul><li>E.g. Solar water heaters has INR 120 crore market in India </li></ul></ul>
    32. 32. Renewable Energy <ul><li>Tremendous Business Potential in India </li></ul><ul><ul><li>About 85% total investment from Corporate </li></ul></ul><ul><ul><li>Growth rate 25% per annum </li></ul></ul><ul><ul><li>Annual turnover of RE industry in India – Rs 8,000 Crore </li></ul></ul>
    33. 33. <ul><li>106 solar dishes </li></ul><ul><li>Total investment – INR 1.1 crore </li></ul><ul><ul><li>50 % subsidy from MNRE </li></ul></ul><ul><li>Generates over 4,000 kg of steam a day at 180º C and 10 kg/sq.cm </li></ul><ul><li>Sufficient to cook 30,000 meals </li></ul><ul><li>Saves 1.25 lakh liters of furnace oil p.a </li></ul><ul><li>Payback period – 2 years </li></ul>Solar dish concentrators for cooking food at TTD
    34. 34. Trends #6 Green Spaces Gardens – Where they will be?
    35. 35. Present Cities – Concrete Jungle !!??
    36. 36. Present need = Cities with Green Spaces
    37. 37. Concept of Green Roof
    38. 38. Present Best Practices Green Roofs & Walls
    39. 40. Future Trend Gardens Inside House / Office
    40. 41. Residence & Office of Dr Amory Lovins
    41. 42. Residence cum Office of Dr Amory Lovins, Rocky Mountain Institute
    42. 43. <ul><li>Trend# 7 </li></ul><ul><li>Increased Consumer Awareness on Green </li></ul>
    43. 44. Consumer awareness on the rise <ul><li>Energy Efficient Products </li></ul><ul><ul><li>Opting for BEE Star Rated Electronic Products </li></ul></ul><ul><li>Academics </li></ul><ul><ul><li>Environment- part of curriculum </li></ul></ul>
    44. 45. Consumer Demand of Green Products <ul><li>Split Air Conditioner – Is it Green? </li></ul>
    45. 46. Consumer Demand of Green Products <ul><li>What is Green Paint? </li></ul>
    46. 47. <ul><li>Trend# 8 </li></ul><ul><li>Creation of Green Jobs </li></ul>
    47. 48. Potential of Green Jobs <ul><li>Huge potential of Green Jobs in future </li></ul><ul><ul><li>Green Buildings </li></ul></ul><ul><ul><li>Renewable Energy </li></ul></ul><ul><ul><li>Recycling Industry </li></ul></ul><ul><ul><li>Environmental Sustainability in Organizations </li></ul></ul><ul><ul><li>Water Management etc </li></ul></ul>Example: RE Sector - Potential of 1.4 million Jobs by 2020
    48. 49. <ul><li>Looking Ahead </li></ul>
    49. 50. What we should do <ul><li>Always Demand for Green Building & Green Home </li></ul>Need to Pay 5-10% more
    50. 51. What we should do As Buyer, Opt for Green Products
    51. 52. What we should do Insist on ‘Green Landscape and Garden’
    52. 53. What we should do Virtual Meetings
    53. 54. What we should do <ul><li>Reduce – What we use… </li></ul><ul><li>Reuse – What we have… </li></ul><ul><li>Recycle – What we no longer use… </li></ul><ul><li>Respond </li></ul>
    54. 55. Go Green . . .

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