TV Production Workshop


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A presentation made to students, regarding the TV production boom in India, job scopes and TV Production course offered by Access Atlantech in India

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TV Production Workshop

  1. 2. Television Production Course Television Production
  2. 3. Making of audio visual content to be telecasted or showcased on TV aka small screen, the idiot box, the tube, the boob tube, the box. It can either be Recorded or ‘LIVE’ or delayed transmission Content can either be shot Indoors in a Studio or Outdoors . What is TV Production?
  3. 5. TV Studio
  4. 6. In 10 years, the use of private TV networking will reach 60% of all households in India, which will be more than 500 million viewers !
  5. 7. Future of Indian Media & Entertainment Industry <ul><li>Globally projected to reach US$ 1.8 trillion by 2015 . </li></ul><ul><li>India wise expected to grow to reach Rs 83,740 crore by 2010. </li></ul><ul><li>Expected CAGR of various segments of the Media & Ent. industry in India till 2010: </li></ul><ul><ul><li>Radio - 32% </li></ul></ul><ul><ul><li>Music - 1% </li></ul></ul><ul><ul><li>Television - 24% </li></ul></ul><ul><ul><li>Film Industry - 18% </li></ul></ul><ul><ul><li>Print Media - 12% </li></ul></ul>
  6. 8. CORE Viewership Film News Music Kids International & Documentaries
  7. 9. Film Based Channels
  8. 10. News Based Channels
  9. 11. Music Based Channels
  10. 12. Kids Based Channels
  11. 13. International and Documentary Based Channels
  12. 14. Indian TV Industry by 2010 The cable and satellite industry to grow 45% by 2010 One of the key markets in Asia Pacific will be India Digital TV singled out as the hottest industry development Japan, China, India and South Korea will account for 81 per cent of the total subscription TV revenues The Cable & Satellite Broadcasting Association of Asia (Casbaa) - 2003
  13. 15. India to be Asia's top cable TV market by 2010 And the largest satellite market by 2008 , and the most lucrative pay television market by 2015 , according to estimates by Hong Kong's Media Partners Asia (MPA). an attractive opp. for large media firms like Malaysia's Astro & Liberty Media Advertising revenue for cable television was $1.02 billion in 2005, and is forecast to grow to $1.8 billion by 2010. DTH growth will accelerate , driven by Zee's Dish TV and Tata Sky--a joint venture of the Tata group and Star, followed by Reliance Infocomm's Blue Magic and Sun TV. The Financial Express: March 03, 2006
  14. 16. Recent key trends in the television sector new entrants both on the regional and English news channels front
 Consolidation like IBN taking over Channel 7
International names like BBC and CNN have visibly increased focus on the India market 
 Ad rates increase have been seen in key players like NDTV, Zee Telefilms and STAR India
Distribution is gaining more ground with direct-to-home seeing an acceleration with Tata Sky DTH
 Emergence of new players like Reliance, who have begun their entry in the media and entertainment space from the digital distribution route March 22, 2006
  15. 17. YOU can WORK in… TV Production Production Management Direction Outside Broadcast Location Camera Studio and Location sound control Recording and Post-production Multi and Single camera TV production Technical Operations Sales Station Development Revenue Generation Linear and Non-linear editing
  16. 18. TVP Course Outline Re-Discovering TV Understanding Logistics and Creativity of Production Introduction to TV Production genres Pitching Confidently Pre- Production Production Post-Production Marketing and Distribution Introduction to New Media Business Plans
  17. 19. Intensive Hands-on & Training on… Popular Genre: Game Show / Magazine Format Studio Based Programme: News Based / Talk Show Outdoor Programme: Reality Show / TV Serial
  18. 20. Students graduate as TV Producers equipped with: Researching Skills Pitching Skills Ability to see their ideas through to Concept Development, and Final Product TV Studio Direction Team playing skills and Leadership skills Understanding Promotions and Target Audience Cinematography Skills Basic Lighting and Sound The Art of Managing Talents The art to direct Editing Art of Negotiating Deals, and to conduct a production house