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It's not eavesdropping; it's listening!
It's not eavesdropping; it's listening!
It's not eavesdropping; it's listening!
It's not eavesdropping; it's listening!
It's not eavesdropping; it's listening!
It's not eavesdropping; it's listening!
It's not eavesdropping; it's listening!
It's not eavesdropping; it's listening!
It's not eavesdropping; it's listening!
It's not eavesdropping; it's listening!
It's not eavesdropping; it's listening!
It's not eavesdropping; it's listening!
It's not eavesdropping; it's listening!
It's not eavesdropping; it's listening!
It's not eavesdropping; it's listening!
It's not eavesdropping; it's listening!
It's not eavesdropping; it's listening!
It's not eavesdropping; it's listening!
It's not eavesdropping; it's listening!
It's not eavesdropping; it's listening!
It's not eavesdropping; it's listening!
It's not eavesdropping; it's listening!
It's not eavesdropping; it's listening!
It's not eavesdropping; it's listening!
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It's not eavesdropping; it's listening!

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Potent methods for using …

Potent methods for using
social media to listen to your target demographic.

Published in: Technology, Business
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  • 1. It’s not EAVESDROPPING; it’s RESEARCH! Potent methods for using social media to listen to your target demographic. Andy Welfle, Reusser Design @awelfle // @reusserdesign #NACCAP2012Monday, June 4, 12
  • 2. WHAT IS SOCIAL MEDIA? “Social media is having conversations with people online.” —Marta KaganMonday, June 4, 12
  • 3. “Give the lady what she wants” —Marshall FieldMonday, June 4, 12
  • 4. LISTEN to your customers!Monday, June 4, 12
  • 5. How, if at all, do these tweets help you research for your job?Monday, June 4, 12
  • 6. QUANTITATIVE QUALITATIVE • A captive audience • Reach a broad audience • Detailed demographics • Listening tool as well as • A curated space broadcasting • Well formatted, easy to navigate • Indexed, searchable terms (hashtags)Monday, June 4, 12
  • 7. “admissions” “[your college’s name]” “going to college” “christian college” Know your keywords!Monday, June 4, 12
  • 8. What you want to What your keywords know might be What people are saying [your college’s name] about my institution Hopes and thoughts from students about leaving for “going to college” college Specific Christian college “christian college” tweetsMonday, June 4, 12
  • 9. Twitter ListsMonday, June 4, 12
  • 10. Twitter ListsMonday, June 4, 12
  • 11. Twitter ListsMonday, June 4, 12
  • 12. Quantitative Data with FacebookMonday, June 4, 12
  • 13. Social DashboardMonday, June 4, 12
  • 14. Monday, June 4, 12
  • 15. Monday, June 4, 12
  • 16. Team assignments and internal notesMonday, June 4, 12
  • 17. DataminingMonday, June 4, 12
  • 18. Monday, June 4, 12
  • 19. MeasuringMonday, June 4, 12
  • 20. Monday, June 4, 12
  • 21. Monday, June 4, 12
  • 22. Monday, June 4, 12
  • 23. TIPS • Be vigilant. • Be consistent. • If it requires follow-up, do so in a timely manner. • Sometimes, passive listening is best. • Get good at filtering irrelevant content.Monday, June 4, 12
  • 24. Thank you! Slideshare.net/ReusserDesign Twitter.com/ReusserDesignMonday, June 4, 12

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