Evangelizing Virtual Worlds Reuben Steiger CEO Millions of Us, LLC

Millions of Us: Founded July 2006 40 person social experience design firm focused on virtual worlds, MMOG’s and ARG’s Clients include large brands (Nike), platform Providers (Sony) and high-value IP owners We create value at the intersection of the real and virtual worlds.

40 person social experience design firm focused on

virtual worlds, MMOG’s and ARG’s

Clients include large brands (Nike), platform

Providers (Sony) and high-value IP owners

We create value at the intersection of the real

and virtual worlds.

Virtual Greats: Founded July 2008

Looking Back: October 2005 1 st Second Life Community Convention in NYC 140 attendees Second Life had 60,000 residents

1 st Second Life Community Convention in NYC

140 attendees

Second Life had 60,000 residents

Virtual Worlds: Market Snapshot and Forecast 9/2008 100 – 130 million unique users globally 75% of market is between 8 and 24 About to collide and merge with 550 million social network users Virtual Goods were a $1.5 Billion market in 2007 Result is Turning Web into a Place Where We Meet Face to Face in Real Time

100 – 130 million unique users globally

75% of market is between 8 and 24

About to collide and merge with 550 million social network users

Virtual Goods were a $1.5 Billion market in 2007

Result is Turning Web into a Place Where We Meet Face to Face in Real Time

Macro-Trends Leading to Virtual World Adoption Globalization of Talent Gas at $4.70 - $7.00 per Gallon The Internet has Become an Extension of Our Physical World and our Brains

Globalization of Talent

Gas at $4.70 - $7.00 per Gallon

The Internet has Become an Extension of Our Physical World and our Brains

Real World is Becoming More Virtual

Virtual World is Becoming More Real

Our Sister Industries Entertainment Enterprise Collaboration Advertising Gaming The Internet

Where Should We Focus Our Current Evangelism? Define core Virtual World “concepts” Identifying industry weaknesses Seeking help and inspiration from our sister industries

Define core Virtual World “concepts”

Identifying industry weaknesses

Seeking help and inspiration from our sister industries

Define Core Virtual World Concepts

Identify Industry Weaknesses Lack of standards and auditable metrics No way to do true 3D with Flash Payment methods

Lack of standards and auditable metrics

No way to do true 3D with Flash

Payment methods

Seek help and inspiration from our sister industries