Evangelizing Virtual Worlds

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Reuben Steiger\'s speech from Virtual Worlds LA 2008

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  • Evangelizing Virtual Worlds

    1. 1. Evangelizing Virtual Worlds Reuben Steiger CEO Millions of Us, LLC
    2. 2. Millions of Us: Founded July 2006 <ul><li>40 person social experience design firm focused on </li></ul><ul><li>virtual worlds, MMOG’s and ARG’s </li></ul><ul><li>Clients include large brands (Nike), platform </li></ul><ul><li>Providers (Sony) and high-value IP owners </li></ul><ul><li>We create value at the intersection of the real </li></ul><ul><li>and virtual worlds. </li></ul>
    3. 3. Virtual Greats: Founded July 2008
    4. 4. Looking Back: October 2005 <ul><li>1 st Second Life Community Convention in NYC </li></ul><ul><li>140 attendees </li></ul><ul><li>Second Life had 60,000 residents </li></ul>
    5. 5. Virtual Worlds: Market Snapshot and Forecast 9/2008 <ul><li>100 – 130 million unique users globally </li></ul><ul><li>75% of market is between 8 and 24 </li></ul><ul><li>About to collide and merge with 550 million social network users </li></ul><ul><li>Virtual Goods were a $1.5 Billion market in 2007 </li></ul><ul><li>Result is Turning Web into a Place Where We Meet Face to Face in Real Time </li></ul>
    6. 6. Macro-Trends Leading to Virtual World Adoption <ul><li>Globalization of Talent </li></ul><ul><li>Gas at $4.70 - $7.00 per Gallon </li></ul><ul><li>The Internet has Become an Extension of Our Physical World and our Brains </li></ul>
    7. 7. Real World is Becoming More Virtual
    8. 8. Virtual World is Becoming More Real
    9. 9. Our Sister Industries Entertainment Enterprise Collaboration Advertising Gaming The Internet
    10. 10. Where Should We Focus Our Current Evangelism? <ul><li>Define core Virtual World “concepts” </li></ul><ul><li>Identifying industry weaknesses </li></ul><ul><li>Seeking help and inspiration from our sister industries </li></ul>
    11. 11. Define Core Virtual World Concepts
    12. 12. Identify Industry Weaknesses <ul><li>Lack of standards and auditable metrics </li></ul><ul><li>No way to do true 3D with Flash </li></ul><ul><li>Payment methods </li></ul>
    13. 13. Seek help and inspiration from our sister industries

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