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How to Leverage Referrals
                          from Relationships


Database Dynamics: How to Leverage Referrals From...
Our Database:




Database Dynamics: How to Leverage Referrals From Relationships. Referral Architects © 2009.
Database Dynamics: How to Leverage Referrals From Relationships. Referral Architects © 2009.
Icon Key – Referral Factors & Dynamics




      Know
       Like                          Reward                         ...
Monthly Mailings




E-Zine:
       -   Education Articles (i.e. nutrition, green living, etc…)
       -   Free Reports  ...
Community Calls




Types:
       -   Updates for Educational Interest classes (i.e. music; green living)
       -   Ask f...
Events




Ideas:
       -   Appreciation Awards for referrers, volunteers, helpers, etc…
       -   Outings like Hikes, C...
Free Materials




Ideas:
       -   Educational Reports (i.e. parenting techniques, nutrition, green living)
       -   H...
Bringing it Together:

        Use the Referral Idea Spreadsheet to Help Guide Your
         Thinking When Creating a New...
Database Dynamics:
How to Leverage Referrals from
Relationships

By Reuben Rail Referral Architects © 2009.




Database D...
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Database Marketing

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Transcript of "Database Marketing"

  1. 1. How to Leverage Referrals from Relationships Database Dynamics: How to Leverage Referrals From Relationships. Referral Architects © 2009.
  2. 2. Our Database: Database Dynamics: How to Leverage Referrals From Relationships. Referral Architects © 2009.
  3. 3. Database Dynamics: How to Leverage Referrals From Relationships. Referral Architects © 2009.
  4. 4. Icon Key – Referral Factors & Dynamics Know Like Reward Exceed Trust s Expectations Smart Social Hero Important Database Dynamics: How to Leverage Referrals From Relationships. Referral Architects © 2009.
  5. 5. Monthly Mailings E-Zine: - Education Articles (i.e. nutrition, green living, etc…) - Free Reports  Send to Friend - Spotlight Referrers and Helpers - Event Notifications - Groups of Interest - Personal Interest Stories; Kids Stories; etc… Database Dynamics: How to Leverage Referrals From Relationships. Referral Architects © 2009.
  6. 6. Community Calls Types: - Updates for Educational Interest classes (i.e. music; green living) - Ask for Advice/Opinion on (Events, Referrals, Business Alliances, etc…) - Invites for Events, Special Gatherings - Call to say ‘hi’, talk about child, check in - Who do they know that they can help introduce to MUSE? Database Dynamics: How to Leverage Referrals From Relationships. Referral Architects © 2009.
  7. 7. Events Ideas: - Appreciation Awards for referrers, volunteers, helpers, etc… - Outings like Hikes, Camp-Outs - Extra classes (i.e. Mommy & Me music, yoga, etc…) - Community Projects (Beach clean-up; Art Shows, etc…) - On site extra activities (i.e. Theatre; family socials; MUSE tour) - Speakers and Guest presenters - Referrer surprises (lunch for you + friends; private classes, etc…) Database Dynamics: How to Leverage Referrals From Relationships. Referral Architects © 2009.
  8. 8. Free Materials Ideas: - Educational Reports (i.e. parenting techniques, nutrition, green living) - Help Based Reports (i.e. Overcoming ed. challenges, local activism) - Invites to Groups, Events, Classes (i.e. Speakers, Sunday Funday, etc…) - Hobbies/Interest Group fliers (i.e. Yoga class, Parent/Kid outdoor club) Database Dynamics: How to Leverage Referrals From Relationships. Referral Architects © 2009.
  9. 9. Bringing it Together:  Use the Referral Idea Spreadsheet to Help Guide Your Thinking When Creating a New Strategy.  Try to Get As Many Referral Factors As You Can In Your Idea or Go Really Deep in a Few Areas  What Can You Contribute? Everybody’s an Expert in Something – What Knowledge Are You Willing to Share with Others to Help People Feel Smart and Help Others with What You Give Them?  Ask For Referrals! Database Dynamics: How to Leverage Referrals From Relationships. Referral Architects © 2009.
  10. 10. Database Dynamics: How to Leverage Referrals from Relationships By Reuben Rail Referral Architects © 2009. Database Dynamics: How to Leverage Referrals From Relationships. Referral Architects © 2009.
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