Database Marketing
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Database Marketing

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    Database Marketing Database Marketing Presentation Transcript

    • How to Leverage Referrals from Relationships Database Dynamics: How to Leverage Referrals From Relationships. Referral Architects © 2009.
    • Our Database: Database Dynamics: How to Leverage Referrals From Relationships. Referral Architects © 2009.
    • Database Dynamics: How to Leverage Referrals From Relationships. Referral Architects © 2009.
    • Icon Key – Referral Factors & Dynamics Know Like Reward Exceed Trust s Expectations Smart Social Hero Important Database Dynamics: How to Leverage Referrals From Relationships. Referral Architects © 2009.
    • Monthly Mailings E-Zine: - Education Articles (i.e. nutrition, green living, etc…) - Free Reports  Send to Friend - Spotlight Referrers and Helpers - Event Notifications - Groups of Interest - Personal Interest Stories; Kids Stories; etc… Database Dynamics: How to Leverage Referrals From Relationships. Referral Architects © 2009.
    • Community Calls Types: - Updates for Educational Interest classes (i.e. music; green living) - Ask for Advice/Opinion on (Events, Referrals, Business Alliances, etc…) - Invites for Events, Special Gatherings - Call to say ‘hi’, talk about child, check in - Who do they know that they can help introduce to MUSE? Database Dynamics: How to Leverage Referrals From Relationships. Referral Architects © 2009.
    • Events Ideas: - Appreciation Awards for referrers, volunteers, helpers, etc… - Outings like Hikes, Camp-Outs - Extra classes (i.e. Mommy & Me music, yoga, etc…) - Community Projects (Beach clean-up; Art Shows, etc…) - On site extra activities (i.e. Theatre; family socials; MUSE tour) - Speakers and Guest presenters - Referrer surprises (lunch for you + friends; private classes, etc…) Database Dynamics: How to Leverage Referrals From Relationships. Referral Architects © 2009.
    • Free Materials Ideas: - Educational Reports (i.e. parenting techniques, nutrition, green living) - Help Based Reports (i.e. Overcoming ed. challenges, local activism) - Invites to Groups, Events, Classes (i.e. Speakers, Sunday Funday, etc…) - Hobbies/Interest Group fliers (i.e. Yoga class, Parent/Kid outdoor club) Database Dynamics: How to Leverage Referrals From Relationships. Referral Architects © 2009.
    • Bringing it Together:  Use the Referral Idea Spreadsheet to Help Guide Your Thinking When Creating a New Strategy.  Try to Get As Many Referral Factors As You Can In Your Idea or Go Really Deep in a Few Areas  What Can You Contribute? Everybody’s an Expert in Something – What Knowledge Are You Willing to Share with Others to Help People Feel Smart and Help Others with What You Give Them?  Ask For Referrals! Database Dynamics: How to Leverage Referrals From Relationships. Referral Architects © 2009.
    • Database Dynamics: How to Leverage Referrals from Relationships By Reuben Rail Referral Architects © 2009. Database Dynamics: How to Leverage Referrals From Relationships. Referral Architects © 2009.