Return On Digital - Facebook Marketing Strategies
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Return On Digital - Facebook Marketing Strategies

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A short presentation on using Facebook's paid search platform to generate traffic.

A short presentation on using Facebook's paid search platform to generate traffic.

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    Return On Digital - Facebook Marketing Strategies Return On Digital - Facebook Marketing Strategies Presentation Transcript

    • Exploiting Digital Channels To Achieve Your Business Objectives Facebook v. Google
    • According to Nielson, people spend 3 x more time on Facebook than Google...My Wife is addicted
    • Don't bury your head in the sand....
    • If advertising is cheap, we learn how to use, we don't write it off!
    • Google Content Network: Familiar interface Target properties according to performance Multiple advert formats Lots of report data Facebook: Target Location, Demographics, Likes & Interests, Education/Work Facebook can resize the advert automatically Image, Title & Body Text Reporting is basic No quality score No split testing The ultimate difference – when on Google people are searching for information. When on Facebook, they are arranging dates or playing Farmville. http://www.returnondigital.com
    • The Key To Good External Promotions On Facebook Special Offers Link Bait Local Personality Driven Events http://www.returnondigital.com
    • Sample Adverts http://www.returnondigital.com Landing page needs to match the advert – look, feel and language
      • Some Extra Tips
          • Keywords represent an interest not a search
          • Include Google tracking codes in URL’s
        • Add extra copy to the pictures
        • If you can’t advertise on a group page, pay for the privilege
        • Works well when people have a ‘love’ for something and there is a conversation going on.
        • It can suffer on b2b and really technical subjects.
        • It really is a social media – start the conversation
        • Long running ads suffer – new is good
          • Put the wrong people off clicking
          • The 2 step sale
          • Lead generate and build your list.
          • Add FBML widget to add GA code.
      http://www.returnondigital.com
    • Exploiting Digital Channels To Achieve Your Business Objectives www.returnondigital.com @guylevine @returnondigital