Return On Digital - Facebook Marketing Strategies

Exploiting Digital Channels To Achieve Your Business Objectives Facebook v. Google

According to Nielson, people spend 3 x more time on Facebook than Google...My Wife is addicted

Don't bury your head in the sand....

If advertising is cheap, we learn how to use, we don't write it off!

Google Content Network: Familiar interface Target properties according to performance Multiple advert formats Lots of report data Facebook: Target Location, Demographics, Likes & Interests, Education/Work Facebook can resize the advert automatically Image, Title & Body Text Reporting is basic No quality score No split testing The ultimate difference – when on Google people are searching for information. When on Facebook, they are arranging dates or playing Farmville. http://www.returnondigital.com

The Key To Good External Promotions On Facebook Special Offers Link Bait Local Personality Driven Events http://www.returnondigital.com

Sample Adverts http://www.returnondigital.com Landing page needs to match the advert – look, feel and language

Some Extra Tips
Keywords represent an interest not a search
Include Google tracking codes in URL’s
Add extra copy to the pictures
If you can’t advertise on a group page, pay for the privilege
Works well when people have a ‘love’ for something and there is a conversation going on.
It can suffer on b2b and really technical subjects.
It really is a social media – start the conversation
Long running ads suffer – new is good
Put the wrong people off clicking
The 2 step sale
Lead generate and build your list.
Add FBML widget to add GA code.
http://www.returnondigital.com

Exploiting Digital Channels To Achieve Your Business Objectives www.returnondigital.com @guylevine @returnondigital

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Return On Digital - Facebook Marketing Strategies

by Guy Levine on May 19, 2010

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