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Paid Search As Part Of A Digital Strategy
Paid Search As Part Of A Digital Strategy
Paid Search As Part Of A Digital Strategy
Paid Search As Part Of A Digital Strategy
Paid Search As Part Of A Digital Strategy
Paid Search As Part Of A Digital Strategy
Paid Search As Part Of A Digital Strategy
Paid Search As Part Of A Digital Strategy
Paid Search As Part Of A Digital Strategy
Paid Search As Part Of A Digital Strategy
Paid Search As Part Of A Digital Strategy
Paid Search As Part Of A Digital Strategy
Paid Search As Part Of A Digital Strategy
Paid Search As Part Of A Digital Strategy
Paid Search As Part Of A Digital Strategy
Paid Search As Part Of A Digital Strategy
Paid Search As Part Of A Digital Strategy
Paid Search As Part Of A Digital Strategy
Paid Search As Part Of A Digital Strategy
Paid Search As Part Of A Digital Strategy
Paid Search As Part Of A Digital Strategy
Paid Search As Part Of A Digital Strategy
Paid Search As Part Of A Digital Strategy
Paid Search As Part Of A Digital Strategy
Paid Search As Part Of A Digital Strategy
Paid Search As Part Of A Digital Strategy
Paid Search As Part Of A Digital Strategy
Paid Search As Part Of A Digital Strategy
Paid Search As Part Of A Digital Strategy
Paid Search As Part Of A Digital Strategy
Paid Search As Part Of A Digital Strategy
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Paid Search As Part Of A Digital Strategy

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A brief insight into Paid search marketing including Adwords, Facebook and conversion rate optimisation information.

A brief insight into Paid search marketing including Adwords, Facebook and conversion rate optimisation information.

Published in: Business, Technology, Design
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  • 1. Exploiting Digital Channels To Achieve Your Business Objectives<br />Paid Search Overview<br />www.returnondigital.com<br />@guylevine @returnondigital<br />
  • 2. Today’s Agenda<br /><ul><li> Introductions
  • 3. Insiders Guide To Paid Search
  • 4. Questions</li></ul>www.returnondigital.com<br />
  • 5. The Digital Marketing Landscape<br />www.returnondigital.com<br />
  • 6. Keyword Driven Marketing<br />www.returnondigital.com<br />
  • 7. Keywords V. Market<br />www.returnondigital.com<br />
  • 8. Google Insights Search Tool<br />
  • 9. Google Keyword Tool<br />
  • 10. The Unpredictability Of Search<br />Month by Month<br />www.returnondigital.com<br />
  • 11. The digital marketing landscape<br />www.returnondigital.com<br />
  • 12. Search v. Paid Search<br />
  • 13. Search Engine Optimisation<br /><ul><li> 70% more traffic
  • 14. Increased trust from searcher
  • 15. Takes longer to kick in
  • 16. Slower to tweak
  • 17. Less targeting of keywords *</li></ul>www.returnondigital.com<br />
  • 18. Paid Search<br /><ul><li> Up and running in hours
  • 19. Wide variety of keywords
  • 20. In built testing of the message
  • 21. Easy to track results
  • 22. Great market research on ROI Clicks
  • 23. However, it costs for every click</li></ul>www.returnondigital.com<br />
  • 24. The Ultimate Mix<br /><ul><li>Paid search to locate key performing Keywords
  • 25. Paid search to test message
  • 26. Paid search to establish CPA
  • 27. SEO keywords which generate returns
  • 28. More Traffic
  • 29. Cheaper Costs
  • 30. Increased Bottom Line Revenue</li></ul>www.returnondigital.com<br />
  • 31. Google Adwords<br />www.returnondigital.com<br />
  • 32. Google Content Network<br />www.returnondigital.com<br />
  • 33. Adwords is Search<br />Content is Advertising<br />www.returnondigital.com<br />
  • 34. Account Structure<br />www.returnondigital.com<br />
  • 35. Keyword Matches<br />
  • 36. Brand Bidding<br />Keyword Bidding<br />www.returnondigital.com<br />
  • 37. Google Ecommerce Report<br />
  • 38. Attribution<br />
  • 39. Campaign View<br />
  • 40. In-House PPC KPI’s<br /><ul><li> Conversion Rate / Conversions Per Day
  • 41. Popularity of Products
  • 42. Click Per Day / Cost Per Day
  • 43. Most Costly Keyword</li></ul>www.returnondigital.com<br />
  • 44. Facebook Marketing<br />www.returnondigital.com<br />
  • 45. Facebook Marketing<br />
  • 46. Facebook Marketing<br />
  • 47. Facebook Marketing<br /><ul><li>Based on Interests not Keywords
  • 48. If someone doesn't say they like it, no access
  • 49. Access to Demographics & Psychographics
  • 50. Adverts more creative
  • 51. Adverts loose impact quickly
  • 52. Can advertise pages, or fan pages
  • 53. Can advertise on location, company etc.</li></ul>www.returnondigital.com<br />
  • 54. Conversion Rate Optimisation<br />www.returnondigital.com<br />
  • 55. Click Tracking<br />
  • 56. Click Tracking<br />
  • 57. Exploiting Digital Channels To Achieve Your Business Objectives<br />www.returnondigital.com<br />@guylevine @returnondigital<br />

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