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Return Path Email Certification Program
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Return Path Email Certification Program


Return Path Certification can give your email marketing access to more than 1.3 billion inboxes worldwide. Find out how. …

Return Path Certification can give your email marketing access to more than 1.3 billion inboxes worldwide. Find out how.

Published in Business , Technology , Education
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  • DENNISIn fact, on average 20% of all permissioned email never makes it to the inbox. To state it a different way 1 in 5 of your emails are put into the junk or bulk folder or go missing all together. What’s important to understand about this metric is that it is an average. That means that some marketers do far worse than this – seeing 30, 40, even 50% or more of their email diverted out of the inbox. This is a very real economic problem for both B2B and B2C marketers and it’s one of the primary reasons that email hasn’t reached it full potential. However the good news is that many marketers also do far better than this, enjoying inbox delivery rates of 90% or better. We certainly have many clients that enjoy near-perfect delivery on nearly all the email they send.But that is just the first part of the problem…
  • Improved Delivery To Hotmail, Yahoo! & More
  • Let’s take a look at how real-life marketers are utilizing certification as an additional benefit to their current deliverability program.
  • Challenge: Racing Post is the definitive horse racing, bloodstock and sports betting media company with online, print and television properties. However, delivery rates to Hotmail hovered around 97% and since Hotmail addresses make up a third of their total subscriber list, they wanted to boost their delivery rates to 100% at this domain to achieve optimum results.Results: Racing Post applied for Return Path Certification and was accepted to the program. It was like being in the winners circle. After monitoring the results of similar campaigns both pre and post certification, Racing Post achieved 99% delivery to Hotmail. This increase in delivery coupled with the rendering benefits at Hotmail caused open rates to surge from 5% to 18% - a 276% increase – and click through rates to double. Moreover, the addition of the trusted unsubscribe button to Racing Post emails resulted in fewer unsubscribes and a complaint rate reduction of nearly 80% when compared to rates prior to joining the program.
  • Bypass Filters: ISP, Spam, Web Security , Volume, and Content
  • Trusted Unsubscribe
  • Professional Assistance
  • No Software To Install Or It Required
  • Active Links at Hotmail
  • Ultra High Delivery With Lower CPM RateThe path to email revenue is clearSend a great emailIt arrives in the inboxEarns a click...”ka-ching!”Certified program members average a 27% lift in overall inbox delivery rates--some see over a 40% lift. And that lift in delivery lays the groundwork for the higher response rates that translate into direct revenue for marketers in our program.As a trusted sender in our program, your good reputation is certified. ISPs will get to know you and your mail streams and have confidence in delivering your mail. If you’ve built a reputation based on trust, you won’t have to pay dearly to benefit from it.
  • Get started!
  • Istock image number: 2523894


  • 1. Return Path Certification Program
  • 2. Your email is not reaching the inbox
  • 3. Around the globe, 20% of commercial email doesn’t get delivered to the inbox
  • 4. Think that doesn’t happen to your email?
  • 5. Think again.
  • 6. Think again.
  • 7. Think again.
  • 8. What can you do?
  • 9. Apply for
    Return Path Certification
  • 10. ISPs throw open the doors for
    Return Path Certified Emails
  • 11. Which ISPs?
  • 12. The ones you care about …
  • 13. More than 1.3 billion inboxes around the globe
  • 14. Yes, that’s billion.
    With a “b” …
  • 15. Does it really work?
  • 16. horse racing and sports betting media company
    Results from Certification:
    276% increase in open rates
    Click-through rates doubled
    Fewer unsubscribes
    Complaint rate reduction of 80%
  • 17. “We have seen a dramatic increase in both deliverability and response. At Hotmail, we achieved a 276% increase in open rates and doubled our click through rates.”
    - Lucy Watson, Marketing Manager at Racing Post
  • 18. The Association of Accounting Technicians is a membership organisation for accounting professionals
    Results from Certification:
    • Average open rates increased by 29.9%
    • 19. Average click-through rate increased to 29.3%.
  • “AAT has effectively achieved an improvement of almost a third in the performance of its email marketing program without having to make any significant increase in marketing budget or resources.”
    - Alison Dudding, Marketing Manager, AAT
  • 20. More benefits …
  • 21. Images ON at Hotmail by default
  • 22. Bypass ContentFilters
  • 23. TrustedUnsubscribe to Reduce Spam Complaints
  • 24. Daily Report of Reputation Metrics
  • 25. Professional Assistance
  • 26. Easy ImplementationNo Software To Install
  • 27. Are you ready to stop missing clicks?
  • 28. Are you ready to grow your email ROI?
  • 29. Certification is as easy as 1 -2 - 3!
    Call 0845 002 0006 to get started with the application process
    Get approved
    Start enjoying the benefits that only Return Path Certification offers
  • 30. Call now to get started: 0845 002 0006