Guy Hanson Figaro Digital September 2012
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Guy Hanson Figaro Digital September 2012

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    Guy Hanson Figaro Digital September 2012 Guy Hanson Figaro Digital September 2012 Presentation Transcript

    • The Secrets for Deliverability (and staying out of the spam filter)Guy HansonDirector, Response Consulting, EMEA
    • About Return Path Return Path is the worldwide leader in email intelligence. Our solutions maximise the performance and accountability of email while protecting users from spam and other abuse.
    • Why do my good emails get blocked?
    • ISPs use your senderreputation to make filteringdecisions. A poor reputationmeans, your email will getblocked.
    • Email Filtering Decisions
    • Sender Reputation Metrics Remain Essential Subscriber Engagement Unknown Spam Traps Users Spam Infrastructure ComplaintsSource: Return Path IP AddressSenderscore PermanenceBenchmark ReportJune 2012
    • Impact of Reputational Factors
    • Check Your Score (www.senderscore.org)
    • The IncreasingImportance of Engagement
    • A Sea-Change in Thinking
    • The Email Intelligence Dashboard
    • Subscriber Engagement in Action
    • Inbox Placement & Read Rates
    • Subscriber Behaviour
    • Subscriber Behaviour
    • The RelationshipBetween Metrics & ROI
    • An Illustration of Email ROI
    • Other Talking Points
    • The Rise & Rise of Mobile Email Source: Return Path Mobile Study March 2012 Source: Knotice.com September 2012
    • On the Near Horizon Inbox organisers Domain-based reputation Targeted phishing and spoofing Web sentiment The role of “big data”
    • Legislative Developments Recent revisions to the EU e-Privacy Directive (the so- called “cookies law”) Proposed changes to the EU Data Protection regulations
    • Guy HansonDirector, Response Consulting, EMEA guy.hanson@returnpath.com www.returnpath.com uk.linkedin.com/in/guyhanson @GuyHanson, @ReturnPath