Guy Hanson Figaro Digital September 2012

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  • 1. The Secrets for Deliverability (and staying out of the spam filter)Guy HansonDirector, Response Consulting, EMEA
  • 2. About Return Path Return Path is the worldwide leader in email intelligence. Our solutions maximise the performance and accountability of email while protecting users from spam and other abuse.
  • 3. Why do my good emails get blocked?
  • 4. ISPs use your senderreputation to make filteringdecisions. A poor reputationmeans, your email will getblocked.
  • 5. Email Filtering Decisions
  • 6. Sender Reputation Metrics Remain Essential Subscriber Engagement Unknown Spam Traps Users Spam Infrastructure ComplaintsSource: Return Path IP AddressSenderscore PermanenceBenchmark ReportJune 2012
  • 7. Impact of Reputational Factors
  • 8. Check Your Score (www.senderscore.org)
  • 9. The IncreasingImportance of Engagement
  • 10. A Sea-Change in Thinking
  • 11. The Email Intelligence Dashboard
  • 12. Subscriber Engagement in Action
  • 13. Inbox Placement & Read Rates
  • 14. Subscriber Behaviour
  • 15. Subscriber Behaviour
  • 16. The RelationshipBetween Metrics & ROI
  • 17. An Illustration of Email ROI
  • 18. Other Talking Points
  • 19. The Rise & Rise of Mobile Email Source: Return Path Mobile Study March 2012 Source: Knotice.com September 2012
  • 20. On the Near Horizon Inbox organisers Domain-based reputation Targeted phishing and spoofing Web sentiment The role of “big data”
  • 21. Legislative Developments Recent revisions to the EU e-Privacy Directive (the so- called “cookies law”) Proposed changes to the EU Data Protection regulations
  • 22. Guy HansonDirector, Response Consulting, EMEA guy.hanson@returnpath.com www.returnpath.com uk.linkedin.com/in/guyhanson @GuyHanson, @ReturnPath