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This presentation was given at the London JUMP Conference on October 12, 2011. It covers how subscriber experience affects sender reputation, stats from Return Path's latest Sender Reputation Report an...

This presentation was given at the London JUMP Conference on October 12, 2011. It covers how subscriber experience affects sender reputation, stats from Return Path's latest Sender Reputation Report and how to follow best practices for improving the subscriber experience across the email customer lifecycle.