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2013 Email Retrospective
& 2014 Predictions
30th January 2014
Your Presenters & Host
Guy Hanson

Director of Consulting, EMEA
Guy is a passionate advocate for the intelligent use of cu...
2013 Email Retrospective
30th January 2014
Dale Langley
 dale.langley@returnpath.com
 www.returnpath.com
uk.linkedin.com...
Q1
Video
Video
Q2
Tabs
Tabs
Tabs , the facts
Recycling
Q3
Changing fast
Q4
Grab a bargain
Grab a bargain
Grab a bargain
Mobile use

60
50
40
30
20
10
0
Desktop

Webmail

2012

Mobile

2013
So What?
Thank You!
Download the Gmail Tabs report at:
http://landing.returnpath.com/gmail-tabs-marketing-impact-analysis-report
or...
2014 Email Predictions
30th January 2014
Guy Hanson
 guy.hanson@returnpath.com
 www.returnpath.com
uk.linkedin.com/in/gu...
“Reports of my death have been greatly exaggerated”
How marketers plan
Digital marketing
to spend their budget
areas of fo...
“An asteroid big enough to wipe out most of
Europe is hurtling towards Earth, astronomers
have warned. The giant space roc...
Email in 2014
4 Main Themes
1 – Time to Stop Talking About Big Data . . .
1 . . . and Start Leveraging it Instead . . .
Active Profile
InactiveProfile
2 - It’s No Longer Only About Mobile Opens . . .
2 . . . Now It’s About Mobile Transactions Too
3 – The Inbox is Becoming a Microsite
3 – The Inbox is Becoming a Microsite
4 – Actions Are Having Broader Consequences
4 – Actions Are Having Broader Consequences
4 – Actions Are Having Broader Consequences
Email in 2014
10 Talking Points
5 – 2014 Will be a Year of Myth-Busting
6 – Address Acquisition is Using New Sources
7 – Emails Will be Coming From New Domains
8 - Smart Watches Are Now a Reality
9 – New Ways of Using Email
10 – Content, Content, Content
11 – More Feedback Please . . .
12 - . . . Because Opting Out Is Getting Easier
13 – Fraudsters Will Keep On Getting Smarter
14 – Changes in Data Protection Law
And One Bonus
Prediction ...
. . . Kettle is Going Fridge!
YourAnd So Will Yourto Start Spamming You . . .
Panel Discussion

Guy
Hanson

Dale
Langley

Richard
Gibson

Director of Consulting, EMEA

Senior Consultant, EMEA

Directo...
2013 Email Retrospective
& 2014 Predictions
30th January 2014
2013 Email Retrospective & 2014 Predictions
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2013 Email Retrospective & 2014 Predictions

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View these slides to learn about the most important developments in the email landscape in 2013, plus Return Path's predictions for 2014, what these mean for e-marketers this year and how to harness these developments for programme success.

Attend to hear about:

- What to be thinking about right now to stay ahead of the inbox curve in 2014.
- An overview of key 2013 developments including the growth of video in email, introduction of Gmail tabs and the effect of US events such as Black Friday on European email programmes.
- Examples from real life, high performing campaigns in 2013 and the techniques deployed for success.

To access the recording of the webinar, visit http://landing.returnpath.com/ondemand-2014-predictions

Published in: Marketing, Business, Technology
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Transcript of "2013 Email Retrospective & 2014 Predictions"

  1. 1. 2013 Email Retrospective & 2014 Predictions 30th January 2014
  2. 2. Your Presenters & Host Guy Hanson Director of Consulting, EMEA Guy is a passionate advocate for the intelligent use of customer data to drive responsive email programs. With a knowledge base that now spans over 10 years, Guy has become one of the EMEA’s leading e-marketing experts and thought leaders. Working for Return Path’s Professional Services team, he provides email Consulting solutions to a broad range of international clients, delivering measurable uplifts in email delivery, subscriber engagement and revenue generated. Outside of work, Guy is the chairman of the IAB’s email marketing council, and also leads the Deliverability & Mobile working group which focuses on data, deliverability & and email marketing best practices. Dale Langley Senior Consultant, EMEA Dale has been working for over 7 years improving email deliverability & response rates, along with leading development of email marketing systems, for blue-chip clients in Europe. As a developer he has extensive practical knowledge of how companies design systems and store data. As a consultant he understands how to implement robust architecture, analyse data, segment, design and deliver for the best possible results. This combination of experience means that he is well adapted to deliver Return Path’s Professional Services solutions and understands how to resolve the problems faced by marketers tasked with growing their subscriber lists and maximising ROI. Richard Gibson Director of Client Services Director, Northern Europe Richard Gibson is the Director of Client Services for Northern Europe and he and his team are responsible for ensuring excellent service to all customers. He is a long standing contributor to the Email Marketing Council of the DMA and is the immediate past chair.
  3. 3. 2013 Email Retrospective 30th January 2014 Dale Langley  dale.langley@returnpath.com  www.returnpath.com uk.linkedin.com/in/dalelangley @email_dale, @ReturnPath
  4. 4. Q1
  5. 5. Video
  6. 6. Video
  7. 7. Q2
  8. 8. Tabs
  9. 9. Tabs
  10. 10. Tabs , the facts
  11. 11. Recycling
  12. 12. Q3
  13. 13. Changing fast
  14. 14. Q4
  15. 15. Grab a bargain
  16. 16. Grab a bargain
  17. 17. Grab a bargain
  18. 18. Mobile use 60 50 40 30 20 10 0 Desktop Webmail 2012 Mobile 2013
  19. 19. So What?
  20. 20. Thank You! Download the Gmail Tabs report at: http://landing.returnpath.com/gmail-tabs-marketing-impact-analysis-report or scan:
  21. 21. 2014 Email Predictions 30th January 2014 Guy Hanson  guy.hanson@returnpath.com  www.returnpath.com uk.linkedin.com/in/guyhanson @GuyHanson, @ReturnPath
  22. 22. “Reports of my death have been greatly exaggerated” How marketers plan Digital marketing to spend their budget areas of focus in 2014 in 2014 2014 State of Marketing: exacttarget
  23. 23. “An asteroid big enough to wipe out most of Europe is hurtling towards Earth, astronomers have warned. The giant space rock, scheduled to sweep close to the Earth on March 21 2014, is large and fast enough to devastate a continent should a collision occur.“ “However, the chances of an impact are minuscule. They were estimated at one in 909,000 - more likely than winning the National Lottery jackpot, but less likely than drowning in the bath!”
  24. 24. Email in 2014 4 Main Themes
  25. 25. 1 – Time to Stop Talking About Big Data . . .
  26. 26. 1 . . . and Start Leveraging it Instead . . . Active Profile InactiveProfile
  27. 27. 2 - It’s No Longer Only About Mobile Opens . . .
  28. 28. 2 . . . Now It’s About Mobile Transactions Too
  29. 29. 3 – The Inbox is Becoming a Microsite
  30. 30. 3 – The Inbox is Becoming a Microsite
  31. 31. 4 – Actions Are Having Broader Consequences
  32. 32. 4 – Actions Are Having Broader Consequences
  33. 33. 4 – Actions Are Having Broader Consequences
  34. 34. Email in 2014 10 Talking Points
  35. 35. 5 – 2014 Will be a Year of Myth-Busting
  36. 36. 6 – Address Acquisition is Using New Sources
  37. 37. 7 – Emails Will be Coming From New Domains
  38. 38. 8 - Smart Watches Are Now a Reality
  39. 39. 9 – New Ways of Using Email
  40. 40. 10 – Content, Content, Content
  41. 41. 11 – More Feedback Please . . .
  42. 42. 12 - . . . Because Opting Out Is Getting Easier
  43. 43. 13 – Fraudsters Will Keep On Getting Smarter
  44. 44. 14 – Changes in Data Protection Law
  45. 45. And One Bonus Prediction ...
  46. 46. . . . Kettle is Going Fridge! YourAnd So Will Yourto Start Spamming You . . .
  47. 47. Panel Discussion Guy Hanson Dale Langley Richard Gibson Director of Consulting, EMEA Senior Consultant, EMEA Director of Client Services, NE  guy.hanson@returnpath.com  +44 (0)207 034 5438 uk.linkedin.com/in/guyhanson @GuyHanson  dale.langley@returnpath.com  +44 (0)207 034 5435 uk.linkedin.com/in/dalelangley @email_dale  richard.gibson@returnpath.com  +44 (0)207 034 5448  uk.linkedin.com/in/richardjgibson @RichardGibson
  48. 48. 2013 Email Retrospective & 2014 Predictions 30th January 2014
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