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eXtension Delivery Platforms
 

eXtension Delivery Platforms

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Importance of separating content from form and design in the eXtension tools.

Importance of separating content from form and design in the eXtension tools.

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eXtension Delivery Platforms eXtension Delivery Platforms Presentation Transcript

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  • eXtension Delivery Platforms
  • Why develop content separate from design?
        • Allows the delivery of content in numerous ways, including devices such as PDAs and cell phones
        • Increases access and usability for users with disabilities
        • Makes it possible to push content to other web sites (Atom and RSS feeds, XML)
        • Ability to change the overall design easier and more quickly using CSS
  • Different people use the internet in different ways
        • Men
        • Women
        • Young internet users (ages 18-29)
        • Online middle-aged (30–64)
        • Online seniors (65+)
        • White
        • African-American
        • Hispanic
    • Men are more likely than women to do these activities online
    • Online men Online women
    • Get news 77% 66%
    • Buy travel services or make reservation 60 51
    • Check sports scores and information 59 27
    • Get political news 57 42
    • Participate in online auction 28 18
    • Create content for the internet 25 16
    • Download music files 18 11
    • Buy/sell stocks, bonds, mutual funds 16 9
    • Women are more likely than men to do these activities online
    • Online women Online men
    • Get health information 85% 75%
    • Get spiritual and religious information 73 56
    • Use support-group Web sites 63 46
    • Source: Pew Internet Project surveys 2004.
    • Online whites are more likely than minorities to do these activities Online whites Online minorities
    • Buy a product 63% 53%
    • Participate in online auction 24 16
    • African-Americans are more likely than whites to do these activities online Online blacks Online whites
    • Do research for school or job training 71% 58%
    • Look for information about a new job 61 38
    • Listen to music online 46 30
    • Download music files 25 13
    • Hispanics are more likely than non-Hispanic whites to do these activities online
    • Online Hispanics Online whites
    • Look for new job information 61% 38%
    • Listen to music online 46 30
    • Source: Pew Internet Project surveys 2004.
    • Young internet users (ages 18-29) are more likely than others to do these activities online
    • Young internet users Those 30+
    • Research for school or job training 76% 48%
    • Look for new job information 65 31
    • Use instant messaging 59 33
    • Listen to music online 53 27
    • Look up sports scores and information 51 37
    • Look for information about a place to live 43 27
    • Download music files 28 11
    • Share files from my computer 27 17
    • Log on using a wireless device 26 13
    • Using dating Web sites 16 5
    • Source: Pew Internet Project surveys 2004.
    • Online seniors (65+) are more likely than young internet users to do this online
    • Online seniors Those 18–29
    • Use email 96 % 91%
    • Online middle-aged (30–64) are more likely than the young or seniors to do this online
    • Online middle-aged Younger and older internet users
    • Research a product or service 81% 71%
    • Look for health and medical information 70 57
    • Do work-related research 56 38
    • Source: Pew Internet Project surveys 2004.
  • Statistics of Cell phone usage
        • Population of US (Oct. 17, 2006 est.): 300,000,000
        • Cell phones in US: 194,479,364
  • How People Use Their Cell Phones
    • Percentage of cell owners who use this feature
    • Send and receive text messages 35
    • Take still pictures 28
    • Play games 22
    • Access the Internet 14
    • Send / receive email 8
    • Trade instant messages 7
    • Perform Internet searches 7
    • Play music 6
    • Record their own video clips 6
    • Get mobile maps 4
    • Watch video or TV programs 2
    • Source: Pew Internet & American Life Project, Associated Press,
    • AOL cell phone survey. March 8–28, 2006.
        • Source: CIA World Factbook 2006.
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  • How does eXtension separate content and design ?
    • Use Collaborative Work Spaces (CoP Wiki, FAQ, Calendar and News)
    • Publish files
    • Strip look and feel of wiki and store in a database
    • Pull content from database into the public web site using CSS and code for design and placement.
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  • Some other formats that eXtension is using or currently developing
    • Flash video
    • H.264
      • Video Podcasts
      • Videos for use on portable players (iPod)
    • Audio Podcasts
    • Atom feeds
      • Application News Readers
      • Online New Readers
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  • eXtension must grow and adapt as new technologies emerge
    • Social Networking
    • Rich media
    • Content anywhere, anytime
    • Etc.