eXtension Delivery Platforms

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Importance of separating content from form and design in the eXtension tools.

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  • eXtension Delivery Platforms

    1. 2. eXtension Delivery Platforms
    2. 3. Why develop content separate from design? <ul><ul><ul><li>Allows the delivery of content in numerous ways, including devices such as PDAs and cell phones </li></ul></ul></ul><ul><ul><ul><li>Increases access and usability for users with disabilities </li></ul></ul></ul><ul><ul><ul><li>Makes it possible to push content to other web sites (Atom and RSS feeds, XML) </li></ul></ul></ul><ul><ul><ul><li>Ability to change the overall design easier and more quickly using CSS </li></ul></ul></ul>
    3. 4. Different people use the internet in different ways <ul><ul><ul><li>Men </li></ul></ul></ul><ul><ul><ul><li>Women </li></ul></ul></ul><ul><ul><ul><li>Young internet users (ages 18-29) </li></ul></ul></ul><ul><ul><ul><li>Online middle-aged (30–64) </li></ul></ul></ul><ul><ul><ul><li>Online seniors (65+) </li></ul></ul></ul><ul><ul><ul><li>White </li></ul></ul></ul><ul><ul><ul><li>African-American </li></ul></ul></ul><ul><ul><ul><li>Hispanic </li></ul></ul></ul>
    4. 5. <ul><li>Men are more likely than women to do these activities online </li></ul><ul><li> Online men Online women </li></ul><ul><li>Get news 77% 66% </li></ul><ul><li>Buy travel services or make reservation 60 51 </li></ul><ul><li>Check sports scores and information 59 27 </li></ul><ul><li>Get political news 57 42 </li></ul><ul><li>Participate in online auction 28 18 </li></ul><ul><li>Create content for the internet 25 16 </li></ul><ul><li>Download music files 18 11 </li></ul><ul><li>Buy/sell stocks, bonds, mutual funds 16 9 </li></ul><ul><li>Women are more likely than men to do these activities online </li></ul><ul><li> Online women Online men </li></ul><ul><li>Get health information 85% 75% </li></ul><ul><li>Get spiritual and religious information 73 56 </li></ul><ul><li>Use support-group Web sites 63 46 </li></ul><ul><li>Source: Pew Internet Project surveys 2004. </li></ul>
    5. 6. <ul><li>Online whites are more likely than minorities to do these activities Online whites Online minorities </li></ul><ul><li>Buy a product 63% 53% </li></ul><ul><li>Participate in online auction 24 16 </li></ul><ul><li>African-Americans are more likely than whites to do these activities online Online blacks Online whites </li></ul><ul><li>Do research for school or job training 71% 58% </li></ul><ul><li>Look for information about a new job 61 38 </li></ul><ul><li>Listen to music online 46 30 </li></ul><ul><li>Download music files 25 13 </li></ul><ul><li>Hispanics are more likely than non-Hispanic whites to do these activities online </li></ul><ul><li> Online Hispanics Online whites </li></ul><ul><li>Look for new job information 61% 38% </li></ul><ul><li>Listen to music online 46 30 </li></ul><ul><li>Source: Pew Internet Project surveys 2004. </li></ul>
    6. 7. <ul><li>Young internet users (ages 18-29) are more likely than others to do these activities online </li></ul><ul><li>Young internet users Those 30+ </li></ul><ul><li>Research for school or job training 76% 48% </li></ul><ul><li>Look for new job information 65 31 </li></ul><ul><li>Use instant messaging 59 33 </li></ul><ul><li>Listen to music online 53 27 </li></ul><ul><li>Look up sports scores and information 51 37 </li></ul><ul><li>Look for information about a place to live 43 27 </li></ul><ul><li>Download music files 28 11 </li></ul><ul><li>Share files from my computer 27 17 </li></ul><ul><li>Log on using a wireless device 26 13 </li></ul><ul><li>Using dating Web sites 16 5 </li></ul><ul><li>Source: Pew Internet Project surveys 2004. </li></ul>
    7. 8. <ul><li>Online seniors (65+) are more likely than young internet users to do this online </li></ul><ul><li>Online seniors Those 18–29 </li></ul><ul><li>Use email 96 % 91% </li></ul><ul><li>Online middle-aged (30–64) are more likely than the young or seniors to do this online </li></ul><ul><li>Online middle-aged Younger and older internet users </li></ul><ul><li>Research a product or service 81% 71% </li></ul><ul><li>Look for health and medical information 70 57 </li></ul><ul><li>Do work-related research 56 38 </li></ul><ul><li>Source: Pew Internet Project surveys 2004. </li></ul>
    8. 9. Statistics of Cell phone usage <ul><ul><ul><li>Population of US (Oct. 17, 2006 est.): 300,000,000 </li></ul></ul></ul><ul><ul><ul><li>Cell phones in US: 194,479,364 </li></ul></ul></ul>
    9. 10. How People Use Their Cell Phones <ul><li>Percentage of cell owners who use this feature </li></ul><ul><li>Send and receive text messages 35 </li></ul><ul><li>Take still pictures 28 </li></ul><ul><li>Play games 22 </li></ul><ul><li>Access the Internet 14 </li></ul><ul><li>Send / receive email 8 </li></ul><ul><li>Trade instant messages 7 </li></ul><ul><li>Perform Internet searches 7 </li></ul><ul><li>Play music 6 </li></ul><ul><li>Record their own video clips 6 </li></ul><ul><li>Get mobile maps 4 </li></ul><ul><li>Watch video or TV programs 2 </li></ul><ul><li>Source: Pew Internet & American Life Project, Associated Press, </li></ul><ul><li>AOL cell phone survey. March 8–28, 2006. </li></ul><ul><ul><ul><li>Source: CIA World Factbook 2006. </li></ul></ul></ul>
    10. 12. How does eXtension separate content and design ? <ul><li>Use Collaborative Work Spaces (CoP Wiki, FAQ, Calendar and News) </li></ul><ul><li>Publish files </li></ul><ul><li>Strip look and feel of wiki and store in a database </li></ul><ul><li>Pull content from database into the public web site using CSS and code for design and placement. </li></ul>
    11. 18. Some other formats that eXtension is using or currently developing <ul><li>Flash video </li></ul><ul><li>H.264 </li></ul><ul><ul><li>Video Podcasts </li></ul></ul><ul><ul><li>Videos for use on portable players (iPod) </li></ul></ul><ul><li>Audio Podcasts </li></ul><ul><li>Atom feeds </li></ul><ul><ul><li>Application News Readers </li></ul></ul><ul><ul><li>Online New Readers </li></ul></ul>
    12. 21. eXtension must grow and adapt as new technologies emerge <ul><li>Social Networking </li></ul><ul><li>Rich media </li></ul><ul><li>Content anywhere, anytime </li></ul><ul><li>Etc. </li></ul>

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