eXtension Delivery Platforms

Slide 2: eXtension Delivery Platforms

Slide 3: Why develop content separate from design? • Allows the delivery of content in numerous ways, including devices such as PDAs and cell phones • Increases access and usability for users with disabilities • Makes it possible to push content to other web sites (Atom and RSS feeds, XML) • Ability to change the overall design easier and more quickly using CSS

Slide 4: Different people use the internet in different ways • Men • Women • Young internet users (ages 18-29) • Online middle-aged (30–64) • Online seniors (65+) • White • African-American • Hispanic

Slide 5: Men are more likely than women to do these activities online Online men Online women Get news 77% 66% Buy travel services or make reservation 60 51 Check sports scores and information 59 27 Get political news 57 42 Participate in online auction 28 18 Create content for the internet 25 16 Download music files 18 11 Buy/sell stocks, bonds, mutual funds 16 9 Women are more likely than men to do these activities online Online women Online men Get health information 85% 75% Get spiritual and religious information 73 56 Use support-group Web sites 63 46 Source: Pew Internet Project surveys 2004.

Slide 6: Online whites are more likely than minorities to do these activities Online whites Online minorities Buy a product 63% 53% Participate in online auction 24 16 African-Americans are more likely than whites to do these activities online Online blacks Online whites Do research for school or job training 71% 58% Look for information about a new job 61 38 Listen to music online 46 30 Download music files 25 13 Hispanics are more likely than non-Hispanic whites to do these activities online Online Hispanics Online whites Look for new job information 61% 38% Listen to music online 46 30 Source: Pew Internet Project surveys 2004.

Slide 7: Young internet users (ages 18-29) are more likely than others to do these activities online Young internet users Those 30+ Research for school or job training 76% 48% Look for new job information 65 31 Use instant messaging 59 33 Listen to music online 53 27 Look up sports scores and information 51 37 Look for information about a place to live 43 27 Download music files 28 11 Share files from my computer 27 17 Log on using a wireless device 26 13 Using dating Web sites 16 5 Source: Pew Internet Project surveys 2004.

Slide 8: Online seniors (65+) are more likely than young internet users to do this online Online seniors Those 18–29 Use email 96% 91% Online middle-aged (30–64) are more likely than the young or seniors to do this online Online middle-aged Younger and older internet users Research a product or service 81% 71% Look for health and medical information 70 57 Do work-related research 56 38 Source: Pew Internet Project surveys 2004.

Slide 9: Statistics of Cell phone usage Population of US (Oct. 17, 2006 est.): 300,000,000 Cell phones in US: 194,479,364

Slide 10: How People Use Their Cell Phones Percentage of cell owners who use this feature Send and receive text messages 35 Take still pictures 28 Play games 22 Access the Internet 14 Send / receive email 8 Trade instant messages 7 Perform Internet searches 7 Play music 6 Record their own video clips 6 Get mobile maps 4 Watch video or TV programs 2 Source: Pew Internet & American Life Project, Associated Press, AOL cell phone survey. March 8–28, 2006. Source: CIA World Factbook 2006.

Slide 12: How does eXtension separate content and design ? • Use Collaborative Work Spaces (CoP Wiki, FAQ, Calendar and News) • Publish files • Strip look and feel of wiki and store in a database • Pull content from database into the public web site using CSS and code for design and placement.

Slide 18: Some other formats that eXtension is using or currently developing • Flash video • H.264 – Video Podcasts – Videos for use on portable players (iPod) • Audio Podcasts • Atom feeds – Application News Readers – Online New Readers

Slide 21: eXtension must grow and adapt as new technologies emerge • Social Networking • Rich media • Content anywhere, anytime • Etc.