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Tutorial on how to use Facebook

Tutorial on how to use Facebook

Published in: Real Estate

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  • 1. Facebook
  • 2. Before Setting Up An Account
    • Ask yourself
      • Why you are doing this?
      • What do you want to achieve?
      • Is your target market using this network?
    • What is your brand identity?
      • Do you want to maintain or change?
      • Develop a 160 word elevator pitch
        • Help you nail down you brand position
        • Used in your profiles
  • 3. Facebook Intro
    • Facebook is a social networking site that allows you to share information with your “friends” and “Fans”
    • Originally designed for college students 2003
      • Originally Harvard Hot or Not site
      • Now open to everyone
    • Two different aspects we will focus on
      • Personal Profile
      • Fan Page
  • 4. Why Facebook?
    • In 2009 39% of total social network traffic
    • “ Women over 55 remain the fastest growing group. In absolute numbers there are now even slightly more members between the ages of 45 and 65 than there are 13-to 17-year-olds.”
    • “ 45% of Facebook’s US audience is now 26 years old or older.”
  • 5. Why Facebook? Cont’d
    • Your clients are on here
      • Past
      • Present
      • Future
    • How many of you have received requests from friends to join?
  • 6. Where to begin
    • You first need a Personal Profile
    • Then set up a Fan Page
  • 7. Private Profile
    • What you typically think of when talking FB
    • Fill out all your info
      • Add as much as you are comfortable with
    • Create lists i.e friends, family, clients
    • Set your privacy filters
    • Upload your contact database to see whose there
      • Segregate people into lists i.e. Friends, family, clients...
      • See who is friends with your friends
  • 8. Private Profile cont’d
    • No commercial messages
      • Not been enforced but they can
    • With that said if you do 80/20 or 90/10 rule
      • Help you avoid alienating friends
      • Don’t talk about the listing details
        • Mention listing when talking about the market...
      • Update your status and post on your wall
        • Stay top of mind through newsfeed
  • 9. Fan Page
    • This is where business belongs
    • Privacy layer between your Fan Page and the people who “Fan” your Page
    • Support your branding and desired positioning
    • Connect and engage
    • Position as an authority...
    • Focus on providing value to your Fans
    • Great for SEO
    • Stay top of mind through your Fan’s newsfeed
  • 10. Fan Page cont’d
    • Market listings
      • Specific tab
      • Add photo galleries
      • Add video
      • Reference the listing on your wall
    • Variety of ways to deliver content and integrate your Fan Page with your other digital assets
    • Good examples
        • http ://
  • 11. How to Leverage Facebook
    • Goal = Drive traffic to website
      • Fan Page
    • Use your Personal Profile to build network then convert them to Fans
    • Update your status and post to your wall regularly both Personal Profile and Fan Page
    • Create conversations
      • On your wall
      • Fan page wall
      • Friends walls
      • The wall of the page you fanned
  • 12. How to Leverage Facebook
    • Integrate with other digital assets
      • Website
      • Blog
      • Social media networks
    • Fan other pages, join groups
      • Engage