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Tugas PKO Siang_Bab 19_Dwi Retno Ningsih (G34090057)
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Tugas PKO Siang_Bab 19_Dwi Retno Ningsih (G34090057)

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  • 1. Dwi Retno Ningsih Class of Consumer Behavior February 2012 Department of Biology (Dept. Biologi)College of Mathematics and Natural SciencesClass Notes Based on Ujang Sumarwan. 2011. Consumer Behavior: Theory and Marketing Application. (Perilaku Konsumen: Teori danPenerapannya dalam Pemasaran). PT. Ghalia Indonesia Department of Family and Consumer Sciences College of Human Ecology Bogor Agricultural University Departemen Ilmu Keluarga dan Konsumen Fakultas Ekologi Manusia Institut Pertanian Bogor
  • 2. IKLAN YANG MENYESATKAN DAN MENGELABUI KONSUMEN Informasi Yang Mengelabui Kegiatan produsen yang merugikan konsumen yang disampaikan terasa benar, namun apabila diamati secara teliti, akan terbukti bahwa informasi tersebut seringkali tidak benardan tidak logis Membujuk konsumenFungsi Iklan Menyampaikan informasi mengenai atribut makanan dan minuman pada konsumen Menyampakain informasi yang mengelabui
  • 3. Empat jenis informasi yang mengelabui The claim with two meaningsSubjective Objective klaim klaim Unsubstantiated claim

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