Looking at the Numbers: Digital in ten minutes (ComScore) - NOV12

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Did you know that over 404 million Europeans were online in September 2012 or how many people actually use smartphones and tablets? And what do Europeans do during a typical “online” day?

Berit Block presents some key trends in the European digital landscape

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  • Puedes descargar este informe desde la docuteca digital del blog de Retelur: http://bit.ly/Retelur_Informes. You may download this report at: http://bit.ly/Retelur_Informes
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Looking at the Numbers: Digital in ten minutes (ComScore) - NOV12

  1. 1. LOOKING AT THENUMBERS –DIGITAL IN 10 MINUTESBERIT BLOCK | SNR. MARKETING AND COMMUNICATIONSMANAGER14 November 2012 Follow @comScoreEMEA
  2. 2. Key Trend #1 ALWAYS ON © comScore, Inc. Proprietary. 2
  3. 3. Key Trends:The European Digital Day © comScore, Inc. Proprietary. 3 Source: comScore MMX, Europe, June 2012, 15+
  4. 4. Key Trend #2 SOCIAL © comScore, Inc. Proprietary. 4
  5. 5. Key Trends:Digital Wouldn’t be the Same Without Social Media 1 in 4 minutes is spent on Social Networking © comScore, Inc. Proprietary. 5 Source: comScore MMX, Europe, June 2012, 15+
  6. 6. 2 in 3 minutes on social networking sites are spent on Facebook1 in 7 minutes spent online are spent on Facebook Source: comScore MMX, Europe, May 2012, 15+
  7. 7. Social is Becoming More Visual 18x 9x Growth 39x Growth vs 2011 Growth vs vs 2011 22.1 million users 2011 5.9 million 6.0 million users users © comScore, Inc. Proprietary. 7
  8. 8. Key Trends: Social Goes Mobile Top 10 Smartphone Categories by Growth 24,961 social networking check-in service 9,867 +153% 20,594 online retail 10,677 +93% 17,347 electronic payments 9,108 +90%# Unique Users (000) 31,631 general reference 16,818 +88% 28,413 bank accounts 15,520 +83% 48,698 instant messaging 26,651 +83% 22,442 food, recipes, cooking tips 12,365 +81% 14,661 credit cards 8,189 +79% 60,466 weather 33,990 +78% 11,190 health information 6,315 +77% 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 % YoY Growth June 2012 June 2011 Source: comScore MobiLens, EU5, 3 month average ending June 2011 vs June © comScore, Inc. Proprietary. 8 2012, 13+
  9. 9. Key trend #3 MOBILE © comScore, Inc. Proprietary. 9
  10. 10. Key Trends:Smartphones – Would you Leave the House Without? The penetration of smartphones in EU5 grew from 40% in 2011 to 54% in September 2012 Googles’s….Google Goes for Gold: smartphoneplatform market share grew from26% in 2011 to 46% in 2012 * Source: comScore MobiLens, EU5, 3 month average ending September 2011 vs © comScore, Inc. Proprietary. 10 September 2012, 13+
  11. 11. Key Trends:Small Screens Make a Big Impact † © comScore, Inc. Proprietary. 11 Source: comScore Device Essentials, Europe, June 2012
  12. 12. Key Trends:Tablets a Phenomenon Percentage of Smartphone Audience also Owning a Tablet 14.1% 7.6% June 2011 June 2012 * Source: comScore MobiLens, EU5, 3 month average ending June 2011 vs June © comScore, Inc. Proprietary. 12 2012, 13+
  13. 13. Key trend #4 SHOPPING © comScore, Inc. Proprietary. 13
  14. 14. Key Trends:Shopping Online is ‘Normal’Quick facts:• 314.5 Million Europeans Visited Retail Sites• 8% Year on Year Growth• 1 in 3 European Online Shoppers Visit Amazon 17.1 million European smartphone shoppers Source: comScore MMX, Europe, September 2012, 15+ © comScore, Inc. Proprietary. 14 comScore MobiLens EU5, 3 month average ending September 2012, 13+
  15. 15. Key Trends:Smart(phone) Shopping Shopping Activities with Smartphone Found store location 19.2% Compared product prices 15.8%Researched product features 15.0% Made shopping lists 13.4% Found coupons or deals 13.2%Purchased goods or services 12.9%Checked product availability 10.9% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% % of all Smartphone Owners © comScore, Inc. Proprietary. 15 Source: comScore, MobiLens, EU5, 3 month average ending June 2012, 13+
  16. 16. Key Trends:Mobile Commerce is Getting SeriousMore than 1000€ 1.6% 501€ - 1000€ 8.1% 301€ - 500€ 12.9% 101€ - 300€ 32.3% 21€ - 100€ 36.4% Less than 20€ 8.6% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% % Made Purchase with Smartphone © comScore, Inc. Proprietary. 16 Source: comScore MobiLens, EU4, 3 month average ending June 2012, 13+
  17. 17. *Changing Habits*Social*Mobile*Shopping
  18. 18. Thank youBERIT BLOCK bblock@comscore.com www.comscore.com@comScoreEMEAIn Stockholm: GERBEN BOOT (gboot@comscore.com)

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