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Looking at the Numbers: Digital in ten minutes (ComScore) - NOV12
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Looking at the Numbers: Digital in ten minutes (ComScore) - NOV12

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Did you know that over 404 million Europeans were online in September 2012 or how many people actually use smartphones and tablets? And what do Europeans do during a typical “online” day?

Did you know that over 404 million Europeans were online in September 2012 or how many people actually use smartphones and tablets? And what do Europeans do during a typical “online” day?

Berit Block presents some key trends in the European digital landscape

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Looking at the Numbers: Digital in ten minutes (ComScore) - NOV12 Looking at the Numbers: Digital in ten minutes (ComScore) - NOV12 Presentation Transcript

  • LOOKING AT THENUMBERS –DIGITAL IN 10 MINUTESBERIT BLOCK | SNR. MARKETING AND COMMUNICATIONSMANAGER14 November 2012 Follow @comScoreEMEA
  • Key Trend #1 ALWAYS ON © comScore, Inc. Proprietary. 2
  • Key Trends:The European Digital Day © comScore, Inc. Proprietary. 3 Source: comScore MMX, Europe, June 2012, 15+ View slide
  • Key Trend #2 SOCIAL © comScore, Inc. Proprietary. 4 View slide
  • Key Trends:Digital Wouldn’t be the Same Without Social Media 1 in 4 minutes is spent on Social Networking © comScore, Inc. Proprietary. 5 Source: comScore MMX, Europe, June 2012, 15+
  • 2 in 3 minutes on social networking sites are spent on Facebook1 in 7 minutes spent online are spent on Facebook Source: comScore MMX, Europe, May 2012, 15+
  • Social is Becoming More Visual 18x 9x Growth 39x Growth vs 2011 Growth vs vs 2011 22.1 million users 2011 5.9 million 6.0 million users users © comScore, Inc. Proprietary. 7
  • Key Trends: Social Goes Mobile Top 10 Smartphone Categories by Growth 24,961 social networking check-in service 9,867 +153% 20,594 online retail 10,677 +93% 17,347 electronic payments 9,108 +90%# Unique Users (000) 31,631 general reference 16,818 +88% 28,413 bank accounts 15,520 +83% 48,698 instant messaging 26,651 +83% 22,442 food, recipes, cooking tips 12,365 +81% 14,661 credit cards 8,189 +79% 60,466 weather 33,990 +78% 11,190 health information 6,315 +77% 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 % YoY Growth June 2012 June 2011 Source: comScore MobiLens, EU5, 3 month average ending June 2011 vs June © comScore, Inc. Proprietary. 8 2012, 13+
  • Key trend #3 MOBILE © comScore, Inc. Proprietary. 9
  • Key Trends:Smartphones – Would you Leave the House Without? The penetration of smartphones in EU5 grew from 40% in 2011 to 54% in September 2012 Googles’s….Google Goes for Gold: smartphoneplatform market share grew from26% in 2011 to 46% in 2012 * Source: comScore MobiLens, EU5, 3 month average ending September 2011 vs © comScore, Inc. Proprietary. 10 September 2012, 13+
  • Key Trends:Small Screens Make a Big Impact † © comScore, Inc. Proprietary. 11 Source: comScore Device Essentials, Europe, June 2012
  • Key Trends:Tablets a Phenomenon Percentage of Smartphone Audience also Owning a Tablet 14.1% 7.6% June 2011 June 2012 * Source: comScore MobiLens, EU5, 3 month average ending June 2011 vs June © comScore, Inc. Proprietary. 12 2012, 13+
  • Key trend #4 SHOPPING © comScore, Inc. Proprietary. 13
  • Key Trends:Shopping Online is ‘Normal’Quick facts:• 314.5 Million Europeans Visited Retail Sites• 8% Year on Year Growth• 1 in 3 European Online Shoppers Visit Amazon 17.1 million European smartphone shoppers Source: comScore MMX, Europe, September 2012, 15+ © comScore, Inc. Proprietary. 14 comScore MobiLens EU5, 3 month average ending September 2012, 13+
  • Key Trends:Smart(phone) Shopping Shopping Activities with Smartphone Found store location 19.2% Compared product prices 15.8%Researched product features 15.0% Made shopping lists 13.4% Found coupons or deals 13.2%Purchased goods or services 12.9%Checked product availability 10.9% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% % of all Smartphone Owners © comScore, Inc. Proprietary. 15 Source: comScore, MobiLens, EU5, 3 month average ending June 2012, 13+
  • Key Trends:Mobile Commerce is Getting SeriousMore than 1000€ 1.6% 501€ - 1000€ 8.1% 301€ - 500€ 12.9% 101€ - 300€ 32.3% 21€ - 100€ 36.4% Less than 20€ 8.6% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% % Made Purchase with Smartphone © comScore, Inc. Proprietary. 16 Source: comScore MobiLens, EU4, 3 month average ending June 2012, 13+
  • *Changing Habits*Social*Mobile*Shopping
  • Thank youBERIT BLOCK bblock@comscore.com www.comscore.com@comScoreEMEAIn Stockholm: GERBEN BOOT (gboot@comscore.com)