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Ecommerce solutions for Book Sellers, retailers and publishers …

Ecommerce solutions for Book Sellers, retailers and publishers

For more details visit - http://www.retaxis.com

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  • 1. Ecommerce Solutions for Book Sellers / Publishers Document Reference : CS/09062011-01 Contributors Manish Gupta – [email_address] http://www.retaxis.com
  • 2. What do you need to get an online store ? There are 5 elements that you need to keep in mind while planning or launching an ecommerce store Web Store Software Web Hosting Payment Processor Shipping & Delivery Promotion & Marketing Click on the icon to continue…
  • 3. Web Store Software Overview An "all-in-one" hosted ecommerce platform that provides you with right features in the market to get your business a real online success. Easy to setup and use its speeds up your daily operations thus giving you more time to sell more to your customers. For us at CSTech it’s a constant endeavor to get your features that matters the most. http://www.retaxis.com
  • 4. Web Store Software Store Management Products & Merchandising Product Variations In-store Merchandising Order & Checkout Inventory Management Images & Photos Tax Settings Payment & Shipping Marketing & Promotions Content Management Return System In Store Search Reporting W3C / HTML Compliant Design Edit email templates from control panel Works in all popular web browsers Web-based control panel HTML easily parsed by search spiders Per-page optimization (title, META, etc) Set default page title and META details Set page title and META details per product Set page title and META details per page Set page title and META details per news post Set page title and META details per category XML sitemap for Google Webmaster Tools Proper use of H1...H6 tags SEO friendly product links SEO friendly category links SEO friendly brand links SEO friendly page links SEO friendly news links Custom product image alt text Store Management http://www.retaxis.com
  • 5. Web Store Software Store Management Products & Merchandising Product Variations In-store Merchandising Order & Checkout Inventory Management Images & Photos Tax Settings Payment & Shipping Marketing & Promotions Content Management Return System In Store Search Reporting Sell physical & digital products Sell products with options (size, color, etc) "Catalog only" mode Create unlimited sub categories Import products, images, variations, etc Bulk export/re-import thousands of items at once Export products for bulk update in Excel Create and assign Authors/Publishers Add products to unlimited categories Per-product ISBN with Variations Acc to media type (Download/Paperback/Revised edition/Hardbound Fully WYSIWYG editor for description Embed videos in product description Edit product description HTML directly Cut/copy/paste support in WYSIWYG editor Per-product gift wrapping Product reviews & comments Choose if a product is taxable or not Enable free shipping on a per-product basis Products & Merchandising http://www.retaxis.com
  • 6. Web Store Software Store Management Products & Merchandising Product Variations In-store Merchandising Order & Checkout Inventory Management Images & Photos Tax Settings Payment & Shipping Marketing & Promotions Content Management Return System In Store Search Reporting Sell products such as apparel & computers Setup unlimited options per product Create a variation or set of product options Assign the variation to multiple products Set a unique SKU for each product option Set a unique image for each product option Set stock on hand for each product option Set low stock level for each option Add options without affecting existing products Remove options without affecting products Optionally track inventory per product Product Variations http://www.retaxis.com
  • 7. Web Store Software Store Management Products & Merchandising Product Variations In-store Merchandising Order & Checkout Inventory Management Images & Photos Tax Settings Payment & Shipping Marketing & Promotions Content Management Return System In Store Search Reporting Full product catalog Online checkout system One click add to cart Optimized usability Product comparisons Order status updates Live order tracking Email/print invoices Customer address book Private wish lists Order messaging system Related products "You may also like".. In-Store Merchandising http://www.retaxis.com
  • 8. Web Store Software Store Management Products & Merchandising Product Variations In-store Merchandising Order & Checkout Inventory Management Images & Photos Tax Settings Payment & Shipping Marketing & Promotions Content Management Return System In Store Search Reporting Single page checkout Guest checkout option Refunds and store credits Shipping tracking numbers Email order confirmation Agree to terms before ordering Add multiple items to cart Create order shipments Order messaging system Set a custom starting order number Send order tracking link to customer automatically via email Send product as a gift Order & Checkout http://www.retaxis.com
  • 9. Web Store Software Store Management Products & Merchandising Product Variations In-store Merchandising Order & Checkout Inventory Management Images & Photos Tax Settings Payment & Shipping Marketing & Promotions Content Management Return System In Store Search Reporting Per-product inventory levels Inventory tracking can be disabled per product Set low stock level warning for each product Automatic inventory control Low stock reminder indicators on dashboard Detailed inventory report for all products Disable purchasing when no stock Bulk update inventory levels Inventory Management http://www.retaxis.com
  • 10. Web Store Software Store Management Products & Merchandising Product Variations In-store Merchandising Order & Checkout Inventory Management Images & Photos Tax Settings Payment & Shipping Marketing & Promotions Content Management Return System In Store Search Reporting Upload an unlimited number of photos Add photos from your computer or a website Automatically generated photo galleries Photo thumbnails on product pages Thumbnail photos created automatically Upload dozens of images at once Open large images in a popup / light box window Per-image alt text and description for SEO Images & Photos http://www.retaxis.com
  • 11. Web Store Software Store Management Products & Merchandising Product Variations In-store Merchandising Order & Checkout Inventory Management Images & Photos Tax Settings Payment & Shipping Marketing & Promotions Content Management Return System In Store Search Reporting State-based taxes Country-based taxes Unlimited tax rates Prices inc/ex tax Flat tax option Tax rate display in store Tax shown on invoices, etc Sales tax report by date Sell locally, nationally or internationally Tax Settings http://www.retaxis.com
  • 12. Web Store Software Store Management Products & Merchandising Product Variations In-store Merchandising Order & Checkout Inventory Management Images & Photos Tax Settings Payment & Shipping Marketing & Promotions Content Management Return System In Store Search Reporting Accept credit cards online PayPal, Google Checkout, etc Support for secure checkout Support for "offline" payments COD, pay in store, cheque, etc Take orders over the phone Sell in multiple currencies Real time conversion rate updates Auto-detect location for currency Define your own shipping rates Limit shipping methods by country Limit shipping methods by state Limit shipping methods by zip code Various free shipping options Add handling cost to orders Payment & Shipping http://www.retaxis.com
  • 13. Web Store Software Store Management Products & Merchandising Product Variations In-store Merchandising Order & Checkout Inventory Management Images & Photos Tax Settings Payment & Shipping Marketing & Promotions Content Management Return System In Store Search Reporting Traceable coupon codes Coupon expiry date Coupon limited uses Google Analytics integration Gift certificates Online certificate use Discount rules system Buy one get one free, etc Free shipping over $x Newsletter subscriptions Export products to CSV RSS feeds Popular products list New products list Top sellers list Quick search popup box Integrates with ChatZilla chat support software Marketing & Promotions http://www.retaxis.com
  • 14. Web Store Software Store Management Products & Merchandising Product Variations In-store Merchandising Order & Checkout Inventory Management Images & Photos Tax Settings Payment & Shipping Marketing & Promotions Content Management Return System In Store Search Reporting Full CMS functionality 100% browser based Publish web pages Display returns policies, etc Easy-to-use WYSIWYG editor Page dropdown/pop out menus SEO-friendly pages Restrict to customer groups Responses sent via email Recent news items Banners and promotions Content Management http://www.retaxis.com
  • 15. Web Store Software Store Management Products & Merchandising Product Variations In-store Merchandising Order & Checkout Inventory Management Images & Photos Tax Settings Payment & Shipping Marketing & Promotions Content Management Return System In Store Search Reporting Offer refund, swap or store credit Customizable return reasons Customizable return actions Can return specific items from an order Status updates sent to customer via email Returns requested from "My Account" page Receive email notification for new returns Complete audit log of all return requests Return System http://www.retaxis.com
  • 16. Web Store Software Store Management Products & Merchandising Product Variations In-store Merchandising Order & Checkout Inventory Management Images & Photos Tax Settings Payment & Shipping Marketing & Promotions Content Management Return System In Store Search Reporting Search suggest Related searches list Advanced search options Filter by price Filter by availability Filter by free shipping Shop by brand Shop by price Saved searches and views In-Store Search http://www.retaxis.com
  • 17. Web Store Software Store Management Products & Merchandising Product Variations In-store Merchandising Order & Checkout Inventory Management Images & Photos Tax Settings Payment & Shipping Marketing & Promotions Content Management Return System In Store Search Reporting Flexible customer groups Customer Account History Customer Wish list Customer Shopping Cart Customer Gift Registry Import customers from CSV file Top 20 customers Best selling products Sales tax report by date Orders by revenue Popular products Inventory report Customers by date Revenue per customer Search keywords with results Search keywords without results Best performing keywords Worst performing keywords Zero results keyword And many more… Reporting http://www.retaxis.com
  • 18. Web Hosting
    • STEP 1 – What you need ?
    • While planning to start a ecommerce storefront you need the following to get started. Like any other website you host your store front will needs :
      • Domain (A unique identifier for your store in the online world)
      • Email Ids (To communicate with your visitors thru an electronic medium)
      • Web space (This is where your store data resides)
    STEP 3 – Shared Vs Dedicated Hosting ? Well once you have decided over the technology all that is left is to choose between a shared hosting or dedicated hosting pack. A Shared Hosting as the name suggest will have multiple sites along with yours hosted on the same server. while A Dedicated Hosting will only cater to your website on one server, so you get dedicated resources. STEP 2 – What technology works for me ? When going in to decide on your web space you need to keep in mind what technology you are going to use PHP/MYSQL or ASP.net / MSSQL and on basis of the same you can either choose a Linux hosting or Windows based hosting plans. http://www.retaxis.com
  • 19. Web Hosting RECOMMENDATIONS So in case you think your are planning to launch a mega store with huge product range and planning to do an extensive sales, marketing and branding processes over the same we will recommend you a Dedicated Hosting Plan . While in case you think you are opening is a cute small shop for some custom or limited products and think you don’t want to spend too much on the hosting cost of the site then I will recommend you a Shared Hosting Plan . Note : Performance of your website depends a lot on the server hardware and resources, you may start small but as the traffic increases ( no of visitors ) we will recommend you to shift from a shared hosting plan to a dedicated one. http://www.retaxis.com
  • 20. Payment Processor What you need to know ? Ok now you got your web store software and web hosting in place, you have added your inventory to your store too and it looks fabulous but how do I accept payments online ? Yes the right word is “Accept Payments Online” which empowers the complete ecommerce industry and there are various providers available in the market to choose from : Payment processors online charge a fixed setup fee, a per transaction TDR (per transaction cost for validating credit card transactions) and a yearly maintenance cost. All the transactions are done on a 128 bit secure SSL connection without your need to store customer credit card details on your server. http://www.retaxis.com
  • 21. Shipping & Delivery
    • So a customer purchased products and order is placed against successful payments. How do I ship it ?
    • There a various available shipping or logistic partners you can tie up with who can help you in delivery of your products to the buyer. To name a few we have :
    • You can signup with them for an exclusive contract for shipping or use them on ad-hoc basis, all the providers gives you a free script or link to track your consignment according to a docket number but require a shipping contract to provide you access to api’s which gives a real time estimation of shipping price on basis of the location chosen.
    • Besides, that you can setup your store for free shipping items or setup a flat shipping fee on the basis of your manual calculations in the system.
    • Factors that affect shipping cost of a consignment are :
      • Size of shipment.
      • Origin and Destination distance.
      • Type of product and handling.
    http://www.retaxis.com
  • 22. Promotion & Marketing Create the BUZZZZZZZZZZ…. This is one of the most important part of your ecommerce business plan. How would an ecommerce store sustain if there are no sales.? You need to work out a solid online as well as offline sales plan to support and sustain you store. Various kind of promotion techniques you can work around to get noticed are :
    • Search Engine Optimization
    • Social Media Optimization
    • Newsletter Subscriptions
    • Blogging & Reviews
    • Link Exchange
    • Viral Promotion
    • Advertising
    • Affiliate Programs
    • Networking
    • Cross Selling
    http://www.retaxis.com
  • 23. End of Slide For more details please feel free to contact Manish K. Gupta 09810411493 09312069029 [email_address] http://www.retaxis.com