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Report on Retail Worls - mc saatchi abel presentation

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  • 1. HELLO Robert Grace @mcsaatchiabel #mcretail MARKETING INDABA / DUBRAN
  • 2. 4
  • 3. 6 “LEAD THE REVOLUTION, OR BECOME VICTIMS OF THE EVOLUTION” - Philip Clarke, CEO Tesco
  • 4. 7 DIGITAL RECESSION PROMOTION
  • 5. 8 DIGITAL RECESSION PROMOTION
  • 6. 9 RECESSIONOPPORTU ITY DIGITAL PROMOTION
  • 7. 10 DIGITAL RECESSION PROMOTION OPPORTU ITY SOLUTI N
  • 8. 11 DIGITAL RECESSION PROMOTION OPPORTU ITY SOLUTI N ENGAGEMEN
  • 9. 12 DIGITAL RECESSION PROMOTION OPPORTU ITY SOLUTION ENGAGEMEN
  • 10. “WHY WASTE A RECESSION” - Steve Sadove, CEO Saks 5th Avenue
  • 11. EXPERIENCE EMBRACING THE ECONOMY
  • 12. 15 “A thoroughly enjoyable experience for the gentleman.”
  • 13. 16
  • 14. ROLE AS A BRAND DEFINING YOUR IN CONSUMERs’ LIVES
  • 15. 19
  • 16. 20 “Our brand is all about empowering women.” - Gary Hogarth, CEO Agent Provocateur
  • 17. 21
  • 18. 22
  • 19. 23
  • 20. 24 UNDERSTANDING THE CONSUMER
  • 21. 25
  • 22. 26
  • 23. 27
  • 24. 28 RECESSIONOPPORTU ITY DIGITAL PROMOTION
  • 25. 29 DIGITAL RECESSION PROMOTION OPPORTU ITY SOLUTI N
  • 26. “DISCOUNTING,A RACE TO THE BOTTOM” - Steve Sadove, CEO Saks 5th Avenue
  • 27. EMOTIONAL PROMOTIONAL
  • 28. ISSUES OWNING the BIGGER
  • 29. 34
  • 30. 35
  • 31. “As a brand, we want to be able to take care of our customers’ own thoughts” - Marc Bolland, CEO M&S
  • 32. 38 500 000 ITEMS IN 6 WEEKS
  • 33. UTILITY DELIVERING
  • 34. 41 DIGITAL RECESSION PROMOTION OPPORTU ITY SOLUTI N
  • 35. 42 DIGITAL RECESSION PROMOTION OPPORTU ITY SOLUTI N ENGAGEMEN
  • 36. 43
  • 37. 44
  • 38. “THE IDEA OF CHANNEL, IS DEAD.” - Mindy Grossman, CEO Home Shopping Network
  • 39. 46
  • 40. 47 FUNDAMENTAL SOLVING A
  • 41. 48
  • 42. 49 “BUILDING A BETTER PRODUCT EXPERIENCE SELLS MORE” 500% increase in sales
  • 43. 50 LEVERAGING DIGITAL TO DRIVE SERVICE EXPERIENCE
  • 44. 51 $2bn turn over 4,000 stores “Maniacal about training”
  • 45. 52 Foot traffic measured hourly across 4,000 stores to inform the customer service experience
  • 46. 53 SOCIAL SHOPPING THE power oF
  • 47. 54
  • 48. PHYSICAL & DIGITAL THE MERGING OF
  • 49. 56 “I’ve seen some amazing retail spaces – but this morning I saw the future.”
  • 50. 57
  • 51. 58 DIGIT?AL RECESSION PROMOTION OPPORTU ITY? SOLUTI N? ENGAGEMEN
  • 52. 59 DIGIT?AL RECESSION PROMOTION OPPORTU ITY SOLUTI N? ENGAGEMEN Not about the best, but the only one
  • 53. 60 DIGIT?AL RECESSION PROMOTION OPPORTU ITY SOLUTI N ENGAGEMEN What helps people, helps business Not about the best, but the only one
  • 54. 61 DIGIT RECESSION PROMOTION OPPORTU ITY SOLUTI N ENGAGEMEN Win moments that matter What helps people, helps business Not about the best, but the only one
  • 55. THANK YOURobert Grace Managing Partner: Strategy robert.grace@mcsaatchiabel.co.za @mcsaatchiabel #mcretail