Turning posts into profits - Creating Social Media Programs To Connect With Your Customers And Ring The Register
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Turning posts into profits - Creating Social Media Programs To Connect With Your Customers And Ring The Register

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This presentation will give you tips and tactics to create social media posts that deliver the personality of your brand. Attendees will learn the keys to successful social media programs on how to ...

This presentation will give you tips and tactics to create social media posts that deliver the personality of your brand. Attendees will learn the keys to successful social media programs on how to engage your customers on a regular basis and to successfully translate what happens in your store via your social media posts. Learn how – and when to use humor and product knowledge to create social media posts that will engage customers on a regular basis.

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Turning posts into profits - Creating Social Media Programs To Connect With Your Customers And Ring The Register Turning posts into profits - Creating Social Media Programs To Connect With Your Customers And Ring The Register Presentation Transcript

  • September 17, 2013 Turning Posts into Profits Creating Social Media Programs To Connect With Your Customers And Ring The Register
  • Creative Business Consulting Group www.cbc-group.net • Even If Your Customers Can’t Get Your Products Anywhere Else Today, You Can Bet They’ll Find A Way Tomorrow – With Or Without You In The Picture • Mono-channel Is No Longer An Option In An Omni-channel World. • Job One For Retailers In 2013 – Creating User-friendly Ecommerce Platforms And Social Media Programs That Are Integrated With Offline Sales And Merchandising Strategies Retail 2013: Customers Will Buy Where They Want To – Is Your Business Ready?
  • Creative Business Consulting Group www.cbc-group.net • Learn How To Create Social Media Programs That Engage/Connect With Your Customers And Ring The Register – Keys To Your Success • Learn How – And When - To Use Humor In Your Social Media Posts • Learn Tips And Tactics To Create Social Media Posts That Deliver The Personality Of Your Brand Seminar Objectives View slide
  • Creative Business Consulting Group www.cbc-group.net Build Your Brand. Give Customers An E.P.I.C. Experience In Store Mediabizbloggers.com Experience Create Experiences That Capture The Imagination, Inspire Participation And Create Conversations. Tell Customers What To Do And What's In It For Them. Surprise And Delight Them Personalize. Enable Consumers To Insert Themselves Into The Brand Narrative. Give Customers Spotlight: Ability To Shape The Story Helps Create Conversation And Community Incentivize. Provide Consumers With An Incentive To Engage With Your Brand. This Will Help Differentiate You From The Competition. Provide Sharing Tools Continuous Pique Curiosity And Create A Desire Among Them To See What's Next.(Everyday) Make Your Story Open-ended, Flexible And Portable, So Consumers Can Experience Your Brand In New And Unexpected Ways. View slide
  • Creative Business Consulting Group www.cbc-group.net • Growth In Audience Members, Such As Facebook Fans And Twitter Followers • Higher Engagement Of Fan Base With Your Digital Presence, Indicated By Comments, RT’s, Shares And Other Interactions • Generation Of Sales Leads, Allows For Permission-based Communications • An Increase In Traffic • Sales Through Coupon Redemption At Traditional Stores And Links To E- commerce Sites How Will You Get Result A Return On Investment From Your Social Media Strategy?
  • Creative Business Consulting Group www.cbc-group.net 1. Identify Your Overall Goals 2. Identify Your Target Audience 3. Create Your Brand Profile- Find The Social Media That’s Right For You 4. Develop A Content Strategy Plan 5. Plan A Time Frame 6. Include Search Engine Optimization (SEO) 7. Measure Progress Toward Goals Where To Begin With Social Media ? Use this 7 Step Strategy To Lead Your Way
  • Creative Business Consulting Group www.cbc-group.net Focus Your Strategy On Delivering Maximum Results - Set Your Goals Appropriately Businesses Get Results In Three Steps: • By Growing Their Fan Base • Engaging Fans With Their Brand • Monetizing On Their Fan Pages
  • Creative Business Consulting Group www.cbc-group.net Wildfire Interactive. Offers Online Tools That Enable Businesses To Design, Deliver And Manage Campaigns. Capabilities Include Analytics That Allow You To Assess Campaign Performance, Evaluate Social Behavior Of Fans And Gather Market Intelligence. Note: You Can Tweak Campaigns In Progress To Get Better Results And Create More Relevant Messages Use Tools To Grow Your Fan Base With Social Media Campaigns Constant Contact. Offers A Social-media Component Among Its Services. Allows Small Businesses To Run Campaigns That Attract Fans And Followers. Crossover Tools Equip You To Promote Facebook Pages To E-mail Subscribers And Facilitate Customer Sharing Of E- mails Through Social Media. Businesses Get Results In Three Steps: By Growing Their Fan Base, Engaging Fans With Their Brand, And Monetizing On Their Fan Pages
  • Creative Business Consulting Group www.cbc-group.net Snapapp-The Company Facilitates Marketing Campaigns And Sharing Through Social Media As Well As Websites, Blogs, And E-mail. Content Can Be Optimized For Mobile Delivery. Offerpop - Social-marketing Platform That Has Facebook And Twitter Apps That Help Run Campaigns. Uses Contests And Deals To Attract Fans And Followers, Capture E-mail Addresses, Generate Leads, And Drive Sales. Has Measurement Tools. Local Agencies - A Local Agency Can Design And Run Campaigns For Your Business Using Its Own Suite Of Tools Or Using The Technology Mentioned Previously Before Launching A Campaign Or A Series Of Campaigns, Businesses Should Have A Content Strategy In Place And Set Specific Goals To Get Returns On Money—and Time! Use Tools To Grow Your Fan Base With Social Media Campaigns
  • Creative Business Consulting Group www.cbc-group.net Engaging Fans With Your Brand - What Should You Talk About? Remember The Basics, Follow Posting “Rules” • Align Posts With Your Strategy • What Are Your Goals? • Assign Duties To Appropriate Personnel • Create And Schedule GREAT Content DAILY • Remember The Rules - 40/30/30 • Good Posts Build Rapport, Evoke Trust And Engage Customers To Buy • Engage Your Customers To Help With Posts-Ask For Pictures, Comments, Videos, Take Surveys • Ask Questions To Engage A Response From Your Followers
  • Creative Business Consulting Group www.cbc-group.net Engaging Fans With Your Brand - What Should You Talk About? Use Humor To Engage Your Fans and Followers Do you like to laugh? So do your customers! Make your marketing more fun and you will stand out from the competition and capture customer attention. Try These Tips To Create Humorous Posts: 1. Tap into Pop Culture – Getting your fans into a fun pop culture meme is enough to them smile. 2. Lampoon With Cartoons - Cartoons are often the most-read and remembered part of magazines and newspapers, and they can also be an effective mechanism for promoting your brand 3. Get Animated – Use apps to create animated videos –quickly and easily. Apps to try: Xtranormal or GoAnimate 4. Solicit Humor From Your Fans - why not try crowdsourcing your funny business?
  • Creative Business Consulting Group www.cbc-group.net Engaging Fans With Your Brand - What Should You Talk About? Use In Store Experiences In Your Post Content Deliver A View Of Your Daily Business Via Posts. Help Your Customers Follow What Is Going On With Your Business- Even If They Can’t Be There • In-Store Events • Marketing Activities • Links To Emails, Blog Posts, etc. • Trade Show Experiences • Share Your Market Experiences • Ask For Customer Feedback • Share Customer Experiences • Testimonials, Product Reviews • Share Employee Experiences Behind The Scenes Look At Work
  • Creative Business Consulting Group www.cbc-group.net Engaging Fans With Your Brand - What Should You Talk About? Communicate How Knowledgable Your Employees Are Create Industry Expertise For Your Store/Brand By Sharing Posts (Written or Videotaped) By Your Employees. The Key Is To Have Them Their Extensive Product Knowledge About What Is Offered In Your Store • Have Employees Showcase Via Posts Features/Benefits Of ALL Products – Better Than Consumers • Showcase Tips On How To Use - All Features • Provide Links To Information About Online Review Sites For Specific Products • Be Able To Discuss Benefits From Buying In-Store Vs. Online if Necessary (Be Versed With Pricing Information From Competitive Sites)
  • Creative Business Consulting Group www.cbc-group.net 4 Keys To Monetize Your Fan Relationships 1. Locate, Listen and Learn • Most Likely, People Are Already Online Talking About Your Brand. Join The Conversation To Learn What They Are Saying 2. Join The Conversation, Get Engaged • Becoming Part of A Community Can Endear Your Brand To Fans And Potential Customers 3. Create Advocacy- Fans AND Super Fans • The Most Effective Marketing For Your Brand Can Come From Consumers Themselves. Find A Way To Help Them Showcase Their Passion For Your Brand 4. Measure The Metrics Of Your Campaign Performance • Analysis Of What Works- And What Doesn’t – Will Make Your Campaigns More Effective And Sustainable Over Time
  • Creative Business Consulting Group www.cbc-group.net • Growth In Audience Members? • Retail Fan Engagement With Customers In Conversations? (Increase In Likes, Shares, RT’s) • Did We Reach Our Target Market? • Did We Achieve Our Campaign Goals? (Sales, Customer Acquisition?) • What Is Our ROI For Our Marketing Spend? • ROI Measurement Formula • ROI =Benefits- Cost/Cost Measuring Your Return On Investment (Effort) Will Help Insure Your Message Is Effective
  • Creative Business Consulting Group www.cbc-group.net Lynn Switanowski-Barrett is the Founder and President of Creative Business Consulting Group, (CBCG) a Boston based Retail Consulting firm. CBCG Helps Retailers Understand: •Business Opportunities Created By Using Social Media •How to Create Marketing Programs That Engage Customers •The Cost Saving Benefits Of Using Social Media •How to Create A Social Media Strategy for Your Business Call Us Today And Learn How Your Business Can Benefit By Using Social Media 617 – 437- 9191 CBCG Is Here To Help If You Need It
  • Creative Business Consulting Group www.cbc-group.net