• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
How to Grow your E-Commerce Business in 30 days
 

How to Grow your E-Commerce Business in 30 days

on

  • 1,614 views

Jason "Retailgeek" Goldberg presents "How to Grow Your E-Commerce" business in 30 days, at the CrossView CrossChannel executive summit in Chapel Hill North Carolina, on 4/24/2012

Jason "Retailgeek" Goldberg presents "How to Grow Your E-Commerce" business in 30 days, at the CrossView CrossChannel executive summit in Chapel Hill North Carolina, on 4/24/2012

Statistics

Views

Total Views
1,614
Views on SlideShare
1,588
Embed Views
26

Actions

Likes
0
Downloads
11
Comments
0

2 Embeds 26

http://www.linkedin.com 22
https://www.linkedin.com 4

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    How to Grow your E-Commerce Business in 30 days How to Grow your E-Commerce Business in 30 days Presentation Transcript

    • Grow your Business in 30 Days Jason Goldberg Vice President of Business Strategy & Customer Experience jgoldberg@crossview.comConfidential © 2012 CrossView, Inc. All rights reserved.
    • GetMoreTraffic CrossView.com 22
    • E-Mail Segmentation CrossView.com 3
    • E-Mail Mobile Optimization CrossView.com 4
    • The Days of 10 Blue Links are over CrossView.com 5
    • The Days of 10 Blue Links are over 30% of12% of SalesSales 7% of Sales CrossView.com 6
    • CrossView.com 7
    • LocalOrganic PaidImage Product Video CrossView.com 8
    • Local CrossView.com 9
    • Specific Location(which Google often auto-detects) Local SEO Location- Biased Results CrossView.com 10
    • Accurate Data Across Every Listing Source Yelp, OpenTable, Amber’s website, Google Local, etc. should all have exactly the same details. CrossView.com 11
    • Completeness & Quality of Listings For each listing, it pays to provide the maximum amount of depth and detail possible. CrossView.com 12
    • Store Detail Pagehttp://www.guitarcenter.com/Raleigh CrossView.com 13
    • Rich Snippets CrossView.com 14
    • Rich Snippets Microdata (Schema.org) CrossView.com 15
    • Rich Snippets 20% - 30% Microdata higher click-through!! (Schema.org) CrossView.com 16
    • Rich Snippets www.google.com/webmasters/tools/richsnippets CrossView.com 17
    • Improve Traffic in 30 Days• Segment your e-mails (get more relevant)• Optimize / Preview you e-mails (don’t rely upon images, and don’t forget mobile!)• Claim all local listings• Enrich all local listings• Ensure consistent NAP for all local listings• Enrich store detail pages on e-commerce site• Mark-up e-commerce PDP’s with Microdata (Schema.org, GoodRelations, Productontology.org)• Solicit Seller Reviews (Bizrate, Epinions, resellerRaitings, PriceGrabber, Google, Yahoo)• Solicit Places Reviews (Google, Yellowpages.com, Insiderpages, Yahoo)• Solicit Product Review (on e-com site) CrossView.com 18
    • ConvertMoreVisits CrossView.com 19 19
    • Speed CrossView.com 20
    • Page Speed CrossView.com 21
    • Page Speed Video Comparison of Page Load Times CrossView.com 22
    • Page Speed• Real World Testing (Not Synthetic)• Focus on User Facing improvements• Don’t forget Mobile• Google Webmaster Tools & Google Analytics• Use Automated Solutions if you have to CrossView.com 23
    • Are You Giving Visitors What They Want? CrossView.com 24
    • Understanding Website Quality CrossView.com 25
    • “Panda” Search Quality Survey• Would you trust information from this website?• Is this website written by experts?• Would you give this site your credit card details?• Do the pages on this site have obvious errors?• Does the website provide original content or info?• Would you recognize this site as an authority?• Does this website contain insightful analysis?• Would you consider bookmarking pages on this site?• Are there excessive adverts on this website?• Could pages from this site appear in print? CrossView.com 26
    • Walmart Panda Quality Survey Could pages from this site appear in print? Are there excessive adverts on this website?Would you consider bookmarking pages on this site? Does this website contain insightful analysis? Would you recognise this site as an authority? Does the website provide original content or info? Does this page have obvious errors? Would you give this site your credit card details? Is this website written by experts? Would you trust information from this website? 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Yes No Not Sure CrossView.com 27
    • Walmart Panda Quality Survey Could pages from this site appear in print? Are there excessive adverts on this website?Would you consider bookmarking pages on this site? Does this website contain insightful analysis? Would you recognise this site as an authority? Does the website provide original content or info? Does this page have obvious errors? Would you give this site your credit card details? Is this website written by experts? Would you trust information from this website? 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Yes No Not Sure CrossView.com 28
    • Promo Codes CrossView.com 29
    • Promo Codes CrossView.com 30
    • Promo Codes CrossView.com 31
    • Promo Codes CrossView.com 32
    • Promo Codes CrossView.com 33
    • Promo Codes CrossView.com 34
    • Promo Codes CrossView.com 35
    • Improve Conversion in 30 Days• Find the friction in your shopping experience• Improve your trust (design, trust symbols, social proof)• Start measuring page-load speed / install Google Analytics• Front-End Optimization (native or hire strangeloop, Blaze.io, etc…)• Remove your promo code field (or add a promo code to the checkout page).) CrossView.com 36
    • Transition SlideFocuson WhatMatters CrossView.com 37 37
    • You are what you measure CrossView.com 38
    • Measure the Right Things• Page Views vs. Visitor Loyalty• Revenue vs. Economic Value• Time on Site vs. Task Completion Rate• % of Search Traffic vs. Share of Global Search Volume• # of Fans vs. Conversation Rate CrossView.com 39
    • Analytics• Analytics isn’t just for the web• Yes, you need Google analytics• Dashboard/Reporting Strategy• Regular Analytics Meetings (not just with e-com)• Don’t forget your stores! Traffic Data, Store Dashboard, Cross-Channel• Integrate all your data (voice of customer, performance, etc…)• Try some on-page analytics• Voice of the Customer – Free http://www.4qsurvey.com) CrossView.com 40
    • for your time & interest. Jason Goldberg VP of Business Strategy & Customer Experience jgoldberg@crossview.com CrossView.com 41
    • Special Thanks to Our 2012 Sponsors:Confidential © 2012 CrossView, Inc. All rights reserved.