Grow your Business in 30 Days                            Jason Goldberg                            Vice President of Busin...
GetMoreTraffic          CrossView.com   22
E-Mail Segmentation                      CrossView.com   3
E-Mail Mobile Optimization                             CrossView.com   4
The Days of 10 Blue Links are over                                     CrossView.com   5
The Days of 10 Blue Links are over                                     30% of12% of                               SalesSal...
CrossView.com   7
LocalOrganic           PaidImage          Product          Video             CrossView.com   8
Local        CrossView.com   9
Specific Location(which Google often auto-detects)                                    Local SEO                      Locat...
Accurate Data Across Every Listing Source                                       Yelp, OpenTable, Amber’s                  ...
Completeness & Quality of Listings  For each listing, it pays to provide the maximum amount of depth and detail  possible....
Store Detail Pagehttp://www.guitarcenter.com/Raleigh                                      CrossView.com   13
Rich Snippets                CrossView.com   14
Rich Snippets   Microdata (Schema.org)                CrossView.com   15
Rich Snippets                     20% - 30%   Microdata                higher click-through!! (Schema.org)                ...
Rich Snippets     www.google.com/webmasters/tools/richsnippets                                                    CrossVie...
Improve Traffic in 30 Days•   Segment your e-mails (get more relevant)•   Optimize / Preview you e-mails (don’t rely upon ...
ConvertMoreVisits          CrossView.com   19                           19
Speed        CrossView.com   20
Page Speed             CrossView.com   21
Page Speed             Video Comparison of Page Load Times                                                   CrossView.com...
Page Speed•   Real World Testing (Not Synthetic)•   Focus on User Facing improvements•   Don’t forget Mobile•   Google Web...
Are You Giving Visitors What They Want?                                          CrossView.com   24
Understanding Website Quality                                CrossView.com   25
“Panda” Search Quality Survey•   Would you trust information from this website?•   Is this website written by experts?•   ...
Walmart Panda Quality Survey          Could pages from this site appear in print?       Are there excessive adverts on thi...
Walmart Panda Quality Survey          Could pages from this site appear in print?       Are there excessive adverts on thi...
Promo Codes              CrossView.com   29
Promo Codes              CrossView.com   30
Promo Codes              CrossView.com   31
Promo Codes              CrossView.com   32
Promo Codes              CrossView.com   33
Promo Codes              CrossView.com   34
Promo Codes              CrossView.com   35
Improve Conversion in 30 Days•   Find the friction in your shopping experience•   Improve your trust (design, trust symbol...
Transition SlideFocuson WhatMatters                   CrossView.com   37                                    37
You are what you measure                           CrossView.com   38
Measure the Right Things•   Page Views vs. Visitor Loyalty•   Revenue vs. Economic Value•   Time on Site vs. Task Completi...
Analytics•   Analytics isn’t just for the web•   Yes, you need Google analytics•   Dashboard/Reporting Strategy•   Regular...
for your time & interest.      Jason Goldberg     VP of Business Strategy     & Customer Experience   jgoldberg@crossview....
Special Thanks to Our 2012 Sponsors:Confidential © 2012 CrossView, Inc. All rights reserved.
Upcoming SlideShare
Loading in …5
×

How to Grow your E-Commerce Business in 30 days

1,776 views
1,688 views

Published on

Jason "Retailgeek" Goldberg presents "How to Grow Your E-Commerce" business in 30 days, at the CrossView CrossChannel executive summit in Chapel Hill North Carolina, on 4/24/2012

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,776
On SlideShare
0
From Embeds
0
Number of Embeds
60
Actions
Shares
0
Downloads
15
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

How to Grow your E-Commerce Business in 30 days

  1. 1. Grow your Business in 30 Days Jason Goldberg Vice President of Business Strategy & Customer Experience jgoldberg@crossview.comConfidential © 2012 CrossView, Inc. All rights reserved.
  2. 2. GetMoreTraffic CrossView.com 22
  3. 3. E-Mail Segmentation CrossView.com 3
  4. 4. E-Mail Mobile Optimization CrossView.com 4
  5. 5. The Days of 10 Blue Links are over CrossView.com 5
  6. 6. The Days of 10 Blue Links are over 30% of12% of SalesSales 7% of Sales CrossView.com 6
  7. 7. CrossView.com 7
  8. 8. LocalOrganic PaidImage Product Video CrossView.com 8
  9. 9. Local CrossView.com 9
  10. 10. Specific Location(which Google often auto-detects) Local SEO Location- Biased Results CrossView.com 10
  11. 11. Accurate Data Across Every Listing Source Yelp, OpenTable, Amber’s website, Google Local, etc. should all have exactly the same details. CrossView.com 11
  12. 12. Completeness & Quality of Listings For each listing, it pays to provide the maximum amount of depth and detail possible. CrossView.com 12
  13. 13. Store Detail Pagehttp://www.guitarcenter.com/Raleigh CrossView.com 13
  14. 14. Rich Snippets CrossView.com 14
  15. 15. Rich Snippets Microdata (Schema.org) CrossView.com 15
  16. 16. Rich Snippets 20% - 30% Microdata higher click-through!! (Schema.org) CrossView.com 16
  17. 17. Rich Snippets www.google.com/webmasters/tools/richsnippets CrossView.com 17
  18. 18. Improve Traffic in 30 Days• Segment your e-mails (get more relevant)• Optimize / Preview you e-mails (don’t rely upon images, and don’t forget mobile!)• Claim all local listings• Enrich all local listings• Ensure consistent NAP for all local listings• Enrich store detail pages on e-commerce site• Mark-up e-commerce PDP’s with Microdata (Schema.org, GoodRelations, Productontology.org)• Solicit Seller Reviews (Bizrate, Epinions, resellerRaitings, PriceGrabber, Google, Yahoo)• Solicit Places Reviews (Google, Yellowpages.com, Insiderpages, Yahoo)• Solicit Product Review (on e-com site) CrossView.com 18
  19. 19. ConvertMoreVisits CrossView.com 19 19
  20. 20. Speed CrossView.com 20
  21. 21. Page Speed CrossView.com 21
  22. 22. Page Speed Video Comparison of Page Load Times CrossView.com 22
  23. 23. Page Speed• Real World Testing (Not Synthetic)• Focus on User Facing improvements• Don’t forget Mobile• Google Webmaster Tools & Google Analytics• Use Automated Solutions if you have to CrossView.com 23
  24. 24. Are You Giving Visitors What They Want? CrossView.com 24
  25. 25. Understanding Website Quality CrossView.com 25
  26. 26. “Panda” Search Quality Survey• Would you trust information from this website?• Is this website written by experts?• Would you give this site your credit card details?• Do the pages on this site have obvious errors?• Does the website provide original content or info?• Would you recognize this site as an authority?• Does this website contain insightful analysis?• Would you consider bookmarking pages on this site?• Are there excessive adverts on this website?• Could pages from this site appear in print? CrossView.com 26
  27. 27. Walmart Panda Quality Survey Could pages from this site appear in print? Are there excessive adverts on this website?Would you consider bookmarking pages on this site? Does this website contain insightful analysis? Would you recognise this site as an authority? Does the website provide original content or info? Does this page have obvious errors? Would you give this site your credit card details? Is this website written by experts? Would you trust information from this website? 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Yes No Not Sure CrossView.com 27
  28. 28. Walmart Panda Quality Survey Could pages from this site appear in print? Are there excessive adverts on this website?Would you consider bookmarking pages on this site? Does this website contain insightful analysis? Would you recognise this site as an authority? Does the website provide original content or info? Does this page have obvious errors? Would you give this site your credit card details? Is this website written by experts? Would you trust information from this website? 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Yes No Not Sure CrossView.com 28
  29. 29. Promo Codes CrossView.com 29
  30. 30. Promo Codes CrossView.com 30
  31. 31. Promo Codes CrossView.com 31
  32. 32. Promo Codes CrossView.com 32
  33. 33. Promo Codes CrossView.com 33
  34. 34. Promo Codes CrossView.com 34
  35. 35. Promo Codes CrossView.com 35
  36. 36. Improve Conversion in 30 Days• Find the friction in your shopping experience• Improve your trust (design, trust symbols, social proof)• Start measuring page-load speed / install Google Analytics• Front-End Optimization (native or hire strangeloop, Blaze.io, etc…)• Remove your promo code field (or add a promo code to the checkout page).) CrossView.com 36
  37. 37. Transition SlideFocuson WhatMatters CrossView.com 37 37
  38. 38. You are what you measure CrossView.com 38
  39. 39. Measure the Right Things• Page Views vs. Visitor Loyalty• Revenue vs. Economic Value• Time on Site vs. Task Completion Rate• % of Search Traffic vs. Share of Global Search Volume• # of Fans vs. Conversation Rate CrossView.com 39
  40. 40. Analytics• Analytics isn’t just for the web• Yes, you need Google analytics• Dashboard/Reporting Strategy• Regular Analytics Meetings (not just with e-com)• Don’t forget your stores! Traffic Data, Store Dashboard, Cross-Channel• Integrate all your data (voice of customer, performance, etc…)• Try some on-page analytics• Voice of the Customer – Free http://www.4qsurvey.com) CrossView.com 40
  41. 41. for your time & interest. Jason Goldberg VP of Business Strategy & Customer Experience jgoldberg@crossview.com CrossView.com 41
  42. 42. Special Thanks to Our 2012 Sponsors:Confidential © 2012 CrossView, Inc. All rights reserved.

×