Common Myths When Selling To Retailers

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    Common Myths When Selling To Retailers - Presentation Transcript

      • Common Myths When Selling To Retailers
      • Myth 1: You have to be a large big name company to do business with a retailer
      • Myth 2: Retailers will beat me down on price so that I will not make any money
      • Myth 3: Retailers don’t pay on time and will make me wait many months for payment
      Common myths when selling to Retailers
      • Fact 1: Retail buyers are always on the lookout for that new breakout product
      • Fact 2: Retail buyers like working with smaller vendors – takes less time to get things accomplished
      • Fact 3: Retail buyers like product exclusives to separate them from the competition
      • Fact 4: Many large retailers are encouraged by “the community” to use minority-owned/women-owned suppliers
      MYTH 1 You have to be a large big name company to do business with a retailer
      • Fact 1: If the particular item is not a commodity and is not identical to a current supplier (i.e. computer paper), then price will not be the main issue
      • Fact 2: Retail buyers know that the lowest cost supplier may not be the best service provider or has the best quality products
      • Fact 3: Other than price, there are other ways to work the deal with the retail buyer
      MYTH 2 Retailers will beat me down on price so that I will not make any money
      • Fact 1: Many retailers do pay on time
      • Fact 2: If vendors follow the retailer’s procedures for payment, they will get paid on time
      • Fact 3: More and more retailers are using EDI to transmit payment to their vendors
      MYTH 3 Retailers don’t pay on time and will make me wait many months for payment
        • www.retailbound.com
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        • 630-246-4068
      Common myths when selling to Retailers
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