Common Myths When Selling To Retailers - Presentation Transcript
Common Myths When Selling To Retailers
Myth 1: You have to be a large big name company to do business with a retailer
Myth 2: Retailers will beat me down on price so that I will not make any money
Myth 3: Retailers don’t pay on time and will make me wait many months for payment
Common myths when selling to Retailers
Fact 1: Retail buyers are always on the lookout for that new breakout product
Fact 2: Retail buyers like working with smaller vendors – takes less time to get things accomplished
Fact 3: Retail buyers like product exclusives to separate them from the competition
Fact 4: Many large retailers are encouraged by “the community” to use minority-owned/women-owned suppliers
MYTH 1 You have to be a large big name company to do business with a retailer
Fact 1: If the particular item is not a commodity and is not identical to a current supplier (i.e. computer paper), then price will not be the main issue
Fact 2: Retail buyers know that the lowest cost supplier may not be the best service provider or has the best quality products
Fact 3: Other than price, there are other ways to work the deal with the retail buyer
MYTH 2 Retailers will beat me down on price so that I will not make any money
Fact 1: Many retailers do pay on time
Fact 2: If vendors follow the retailer’s procedures for payment, they will get paid on time
Fact 3: More and more retailers are using EDI to transmit payment to their vendors
MYTH 3 Retailers don’t pay on time and will make me wait many months for payment
Learn that selling to retailers may be tough but no more
Learn that selling to retailers may be tough but not impossible. We look at some of the common myths surrounding retailers and how to be successful when trying to get a product noticed by retailers of all shapes and sizes. less
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