Common Myths When Selling To Retailers

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Learn that selling to retailers may be tough but not impossible. We look at some of the common myths surrounding retailers and how to be successful when trying to get a product noticed by retailers of all shapes and sizes.

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Common Myths When Selling To Retailers

  1. 1. <ul><li>Common Myths When Selling To Retailers </li></ul>
  2. 2. <ul><li>Myth 1: You have to be a large big name company to do business with a retailer </li></ul><ul><li>Myth 2: Retailers will beat me down on price so that I will not make any money </li></ul><ul><li>Myth 3: Retailers don’t pay on time and will make me wait many months for payment </li></ul>Common myths when selling to Retailers
  3. 3. <ul><li>Fact 1: Retail buyers are always on the lookout for that new breakout product </li></ul><ul><li>Fact 2: Retail buyers like working with smaller vendors – takes less time to get things accomplished </li></ul><ul><li>Fact 3: Retail buyers like product exclusives to separate them from the competition </li></ul><ul><li>Fact 4: Many large retailers are encouraged by “the community” to use minority-owned/women-owned suppliers </li></ul>MYTH 1 You have to be a large big name company to do business with a retailer
  4. 4. <ul><li>Fact 1: If the particular item is not a commodity and is not identical to a current supplier (i.e. computer paper), then price will not be the main issue </li></ul><ul><li>Fact 2: Retail buyers know that the lowest cost supplier may not be the best service provider or has the best quality products </li></ul><ul><li>Fact 3: Other than price, there are other ways to work the deal with the retail buyer </li></ul>MYTH 2 Retailers will beat me down on price so that I will not make any money
  5. 5. <ul><li>Fact 1: Many retailers do pay on time </li></ul><ul><li>Fact 2: If vendors follow the retailer’s procedures for payment, they will get paid on time </li></ul><ul><li>Fact 3: More and more retailers are using EDI to transmit payment to their vendors </li></ul>MYTH 3 Retailers don’t pay on time and will make me wait many months for payment
  6. 6. <ul><ul><li>www.retailbound.com </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>630-246-4068 </li></ul></ul>Common myths when selling to Retailers

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