Find Us in the Cities: Millennials are everywhere, but place a premium on the urban lifestyle, even if its in the suburbs.
Respect our Authenticity, Creativity and Diversity: Keep it real. Engage them to become more than a recipient of information, but rather—a brand ambassador.
Support our Causes: Millennials care about social issues. They love crowd-sourcing philanthropy so make giving and involvement easy; share socially to broaden appeal
Give Us a Deal: Small paychecks may impede their desire for the latest and greatest, so Millennials often need a deal in order to buy. Commiserate with their condition.
Reach Us via Social Media and Mobile: Reach their friends but respect the collective, they’ll be more likely to engage.
Relate to Us: Millennials are receptive to messages that use celebrity endorsements or relatable characters and themes. They appreciate event sponsorship, and are more likely to buy brands associated to their favorite artists, events, and causes.
And with that, I’ll bring it back to Beth for our Q&A wrap-up.
MARKETING TO THE ME GENERATION
Carman Allison VP Consumer Insights - Canada