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Social networking for career success
 

Social networking for career success

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Presentation by Resume Solutions / Surcorp Group

Presentation by Resume Solutions / Surcorp Group

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    Social networking for career success Social networking for career success Presentation Transcript

    • Surranna Sandy President – Surcorp Group Founder - Resume Solutions  Certified Expert Resume Writer Certified Employment Interview Professional  Certified Web Portfolio Practitioner  Certified Job & Career Transition Coach  Certified Job & Career Development Coach  Certified Resume Specialist – Information Technology  © 2011 Surcorp Group of Companies www.SurcorpGroup.com 1
    •  Social networks to advance your career - how to use LinkedIn, Visualcv, WhyHire, Ecademy,Twitter, Plaxo and Facebook to identify career opportunities. Profile management and maximization – how to put your best face forward in your network profiles Information Transparency & the Internet WayBack Machine – how to make sure your blog posts, comments, articles, and photos don’t come back to haunt your career for years and years. Friend segmentation and information safeguarding – how to separate out what your spouse, the boss, and your friends can see on your Facebook profile. Bonus social career resources – sites for job search, resume management, salaries, and more. www.SurcorpGroup.com 2
    •  The best way to find a job is through networking. You can go to networking meetings, tap into your own personal network, or ask friends who they know. With the Internet buzzing with social media, there are similarly many ways to use social media in order to network, and eventually find a job. Social sites help you in your job search. Some of these sites allow you to craft a resume, while others are networking platforms that contain job listings. By signing up for multiple sites, you increase your chances of getting a job and decrease the amount of time you’ll spend searching for a new one. Social sites can be combined with other sites to be more impactful. Support these sites with either a traditional website or blog, so that you have more to present to employers, in addition to your profile.  Getting a Job  Word of Mouth marketing  Pay and Promotion  Strategic alliances  Influence and effectiveness  Financial stability  Venture Capital & Financing  Democracy  Organizational learning and doing  Global reach www.SurcorpGroup.com 4
    • Do I really need this? Tips to get Started:  Professional branding is important  Check Your Brand: Google your for anyone who is job searching or name and see what shows up. building their career. Does this reflect how you want the world to see you? Do you even  Its important to create a personal show up?? brand that portrays you in a professional light.  Keep Your Personal Life Private: make sure that its only available  Employers and contacts need a to the people you want to see it. positive impression of you as a Be careful what you write on your high-caliber individual who would blog, or other peoples blogs or be an asset to their organization. social networking pages.  Job seekers need to have a  Build Your Brand: proactively put professional online presence that together your online presence by can easily be found by hiring signing up for a variety of social managers, recruiters, and career and professional networking sites. contacts. This will also bump the not-so- good stuff down the list in Google.  Establishing a personal brand allows you to differentiate and  Keep Active & Consistent: make position yourself from the sure all your profiles and sites competition and claim your job. send the same message. Make a habit of regularly updating, posting and submitting new content to keep your brand www.SurcorpGroup.com 5 fresh!
    • Allows you to create a personal website that is integrated with social media sites, can host your resume, blog and career tools. Offers access to online learning material.create your own profile and your “pulse stream,” which is madeup of your presence on other social media sites. Allows you tocreate an address book to keep all your contacts organized andwithin reach. platform for networking with employers who are offering jobs, while you’re searching. You can upload your resume, embed your video resume, showcase links to your site, your picture and tag your skills. tries to pair you up with a job that best fits you. Their “Mutual Suitability SystemTM” that enables them to match your wants and needs to those of employers to find the best relationship. prime source for professional networking. You have your own online profile, can join business networking groups based around your expertise and exchange messages with members privately. www.SurcorpGrou p.com 6
    •  Linked In is a professional “social networking” site Linked In is an online network of more than 100 million experienced professionals from around the world, representing 150 industries. 12.5% are senior management It is free to join. After you join, you create a profile that summarizes your professional accomplishments. Your profile helps you find and be found by former colleagues, clients, and partners. You can add more connections by inviting trusted contacts to join Linked In and connect to you LinkedIn will help you to: Stay informed about your contacts and industry Find the people & knowledge you need to achieve your goals Control your professional identity online www.SurcorpGroup.com 7
    •  Add connections to increase visibility and request introductions. Use Advanced Search to find people with similar expertise, jobs, and companies. Get to know companies and interviewers by searching for them. Be thorough -- think of this as your online résumé, with even more added detail so as to cross-reference with other users Join groups to network with like individuals, and further build your brand. Take part in Q&As to attain expert badge status in a topic area. Search for jobs and use your connects to get a virtual “foot in the door” Upload SlideShare.net presentations that show your expertise. www.SurcorpGroup.com 8
    • The LinkedIn Title Bar showcases Optimize it!!your: • Use the first and last name that is• Name most searchable• Professional designations • Add ALL your designations• Brief professional headline • Include keywords in your headline• Geographic location • Choose your industry strategically• Industry / Sector Consider adding a photo, but make sure it is professional and you are easily recognizable www.SurcorpGroup.com 9
    • Includes: • Current Employment • Work history • Education • LinkedIn stats • Online links • Social Media links • Public profile link Optimize it!! • Strategically select employment experience & roles • Include ALL education & trainingBoost your online brand equity: create a • Increase connections &personal website, publish a blog and post on recommendationsTwitter – feature your social media links onLinkedIn! • Get a vanity URL www.SurcorpGroup.com 10
    • Includes: • Text based space best used for a professional biography, career summary or explanation of who you are, what you do and what you’re seeking • Allows for a 2000 character (spaces included!) description Optimize it!! • Don’t be shy, use all the space available to tell a compelling story of your careerLinkedIn doesn’t allow text formatting. Use • Use industry keywordsCaps Lock, text symbols and paragraph and highlight successesspacing to add visual interest. www.SurcorpGroup.com 11
    • Includes:  Text based space best used for a high impact list of professional strengths  Allows 500 characters (spaces included!) Optimize it!!  Research and integrate powerful, industry keywords & competencies  Ensure that skills encompass theShowcase a diversity of scope of ability and maintain your professional statureSpecialties but maintaina targeted focus – don’t  Create a balance between technical/hard skills and personalbe a “jack-of-all- attributes/soft skillstrades” www.SurcorpGroup.com 12
    • Includes: • Position title • Company name • Length of employment • Professional contribution sOptimize it!!• Strategically select jobs that add value• Feature accomplishments Be accurate and maintain• Integrate industry keywords confidentiality, your profile is visible to a broad network www.SurcorpGroup.com 13
    • Includes:  Name of academic institution  Type of studies undertaken: degree, diploma, certificate, et c.  Subject studied  Date attending Optimize it!!  Add ALL education and professional development to substantiate your qualificationsEnhance your Education byincluding Activities & Societies  Ensure academic institutionand Additional Notes, such as names are correctly entered forawards, special projects, LinkedIn tagspublications, etc. www.SurcorpGroup.com 14
    • Includes:  Unlimited access to online groups, professional discussion forums and information sharing links  Opportunity to start your own group & recruit members  Wealth of information in your current or targeted sector Optimize it!!  Identify and join Groups related to your interests  Participate actively in Group discussions by answering and posting questionsUse Group Directory to findrelevant Groups .Expand your network byconnecting with membersof your Groups! www.SurcorpGroup.com 15
    • Tips for finding jobs with LinkedIn:UPDATE YOUR PROFILEA complete, updated profile helpsrecruiters find you with opportunities.  Edit your profile!GROW YOUR NETWORKYour chances of getting any jobare much better when you knowsomeone at the company.Add connections!GET RECOMMENDATIONSYour profile represents you somake sure you put your bestfoot forward.Request recommendations! www.SurcorpGroup.com 16
    • Includes: A selection of options from LinkedIn that indicate your reasons for seeking connections Alerts viewers of your profile if you are likely to accept invitations Optimize it!!  Choose a wide variety of contact settings to encourage other LinkedIn users to connect with you www.SurcorpGroup.com 17
    • Expanding your Job Search:  LinkedIn is partnered with “Simply Hired” (search engine)  LinkedIn may have unique opportunities that are not posted elsewhere online! Optimize it!!  Use Advanced Search to refine your criteria and look for jobs by keyword, location, i ndustry, etc. www.SurcorpGroup.com 18
    • Leverage your connections for the inside contact to find the hiring manager / decision-maker to improve your chances of success www.SurcorpGroup.com 19
    • Featured Applications Linked In Applications enable you to enrich your profile, share and collaborate with your network, and get the key insights that help you be more effective and social. Add Applications that allow to both share information (WordPress – blog) and gather data (Polls) from your network of contacts. www.SurcorpGroup.com 20
    •  Word Press Reading List by Amazon Huddle Workspaces Polls Box.net Files Blog Link Slide Share Presentations Google Presentations Company Buzz My Travel www.SurcorpGroup.com 21
    •  More than 400 million active users, mostly social, some business Facebook is the 4th most trafficked website in the world Facebook is most the trafficked social media site in the world (surpassed MySpace) About 50% “out of college” #1 site for people ages 17-25, 50% of them visit daily 25-35 yr olds are fastest growing audience www.SurcorpGroup.com 22
    •  Establish a profile that is discreet and professional, and does not contain any inappropriate or overly personal information, photos, videos that may compromise your reputation.  Include a friendly Profile Picture of yourself that is casual and appropriate.Add connections, including family, friends,former classmates and colleagues. Alwaysconsider how certain connections affect yourprofessional image.Consider abstaining from adding currentcolleagues and supervisors in order tomaintain your professional distance,especially if you use Facebook as a highlypersonal network.Stringently manage your Privacy Settings!! www.SurcorpGroup.com 23
    • • Segment personal and professional networks; prospective employers should not be able to see inappropriate personal groups, photos, or posts.• Search for professionals by name or search for companies.• Network with friends, family and business colleagues.• Join/start groups for networking with like individuals and sharing expertise.• Announce events or programs to your network or globally.• Upload videos, photos and slideshare presentations.• Consulting? Create a company page. www.SurcorpGroup.com 24
    • • Segment personal and professional networks; prospective employers should not be able to see inappropriate personal groups, photos, or posts.• Search for professionals by name or search for companies.• Network with friends, family and business colleagues.• Join/start groups for networking with like individuals and sharing expertise.• Announce events or programs to your network or globally.• Upload videos, photos and slideshare presentations.• Consulting? Create a company page. www.SurcorpGroup.com 25
    • • Segment personal and professional networks; prospective employers should not be able to see inappropriate personal groups, photos, or posts.• Search for professionals by name or search for companies.• Network with friends, family and business colleagues.• Join/start groups for networking with like individuals and sharing expertise.• Announce events or programs to your network or globally.• Upload videos, photos and slideshare presentations.• Consulting? Create a company page. www.SurcorpGroup.com 26
    • • Follow others and post informative tweets to create an ever-growing audience.• Establish a powerful micro-bio to express who you are to your audience.• Perform topic searches and be found by others performing topic searches.• Create a network -- find and follow experts/people without gaining permission first.• See who those you follow / who follow you are following for more relevant connections. • Tweetlater.com – schedule tweets and search all posts by keyword to find topics. • Tweetdeck.com – set up a desktop version for monitoring / participating. • Twemes.com – follow hashtag (#) posts or posts grouped by topic. • Tweepsearch.com – search user profiles to find recruiters in your field. • Justtweetit.com – get listed in a database. • Twitter search – http://search.twitter.com. • Twist http://twist.flaptor.com – view and follow popular discussion trends on Twitter. www.SurcorpGroup.com 27
    •  Search for actual salaries (and jobs) - http://resumesolutions.ca/careeradvice.htm Job Search Engine for Twitter: TwitterJobSearch - http://www.twitterjobsearch.com/. Create a social network for your area of expertise (or join an existing one): Ning - ww.ning.com. Rising in popularity, social network similar to LinkedIn: Xing - www.xing.com. Create a social media resume: VisualCV – www.visualcv.com. Also, www.gigtide.com and www.emurse.com. Find people by name in a job search: Wink People Search - www.wink.com. 100 places online to find jobs (categorized by field): http://mashable.com/2008/12/16/find-jobs/. Take your PowerPoint presentations viral (more proof of expertise): Slideshare - www.SlideShare.net. Learn about creative commons licenses for ebooks and PowerPoints - http://creativecommons.org/. www.SurcorpGroup.com 28
    • • As you can see, there is no shortage of social networking and media sharing website and applications. Join in!• New applications are being created and popping up online everyday!• Click around and sign up with the aps that work best for your e- communication and sharing style! www.SurcorpGroup.com 29
    • www.SurcorpGroup.com 30