Fusion2006_SF Revisited_Johan van Mil

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Presentatie over digitale kanalen door Johan van Mil (Dialogue Company), op Fusion2006, het congres van Adformatie Groep.

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  • Verhaal afwasmachine
  • Fusion2006_SF Revisited_Johan van Mil

    1. 1. Stop the monologue, start the dialogue! Johan van Mil CEO Dialogue Company Vice Voorzitter DDMA
    2. 2. <ul><li>Dialogue Company </li></ul><ul><li>DDMA </li></ul><ul><li>Listening </li></ul><ul><li>Sending </li></ul><ul><li>Asking </li></ul>
    3. 3. Verhuur van emailadressen en mobiele nummers Digitale facturatie via e-mail gekoppeld aan iDeal ASP Dialogue marketing multichannel software Advies, creatie en implementatie van email & SMS marketing
    4. 4. <ul><li>All Marketing Goes Direct! </li></ul><ul><li>Branchevereniging met 240 leden in dialoogmarketing (DM, SP, TM, eMarketing, iTV, Listbroking). Doelstellingen DDMA </li></ul><ul><ul><li>Zelfregulering </li></ul></ul><ul><ul><li>Uitwisseling van info&kennis </li></ul></ul><ul><ul><li>Netwerkplatform </li></ul></ul><ul><ul><li>Belangenbehartiging </li></ul></ul><ul><ul><li>Promotie van de branche </li></ul></ul>
    5. 5. <ul><li>Where were they talking about? </li></ul><ul><li>Secondlife </li></ul><ul><li>YouTube </li></ul><ul><li>Consumptie -> Online advertising </li></ul>
    6. 6. <ul><li>Q3: Ruim 4 mld. bestedingen online reclame </li></ul>
    7. 7. <ul><li>Are you listening?! </li></ul><ul><li>76% aangemeld </li></ul><ul><li>Ook eigen klanten </li></ul><ul><li>Voor alle producten & diensten </li></ul><ul><li>Voor het leven… </li></ul>
    8. 8. <ul><li>Sending </li></ul><ul><li>Email marketing </li></ul><ul><li>Multichannel (Opt-in e-mail/SMS/post DM/…) </li></ul><ul><li>Verrijking tbv steeds diepere segmentatie </li></ul><ul><li>Techniek: Visuals en RSS </li></ul>
    9. 18. <ul><li>Stop the monologue, start the dialogue! </li></ul><ul><li>Listen </li></ul><ul><li>Send </li></ul><ul><li>Ask </li></ul>
    10. 19. Bedankt voor uw aandacht! [email_address]

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