Fusion2006_SF Revisited_Henk Wassenaar

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Presentatie over datakwaliteit door Henk Wassenaar (DMS Consultancy), op Fusion2006, het congres van Adformatie Groep.

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Fusion2006_SF Revisited_Henk Wassenaar

  1. 1. Fusion 06 ‘ San Francisco Revisited’ DMA06
  2. 3. ..even voorstellen <ul><li>Henk Wassenaar </li></ul><ul><li>(DMS Consultancy bv) </li></ul><ul><li>Oprichter & voorzitter </li></ul><ul><li>commissie datakwaliteit DDMA </li></ul>
  3. 4. ‘ San Francisco Revisited’ DMA06 <ul><li>3 redenen voor bezoek aan </li></ul><ul><li>DMA06 Conference and Exhibition </li></ul><ul><li>Congresbezoek: </li></ul><ul><li>(inspirerende) nieuwe ontwikkelingen.. </li></ul><ul><li>Beursbezoek: </li></ul><ul><li>Int’l DQ produkten </li></ul><ul><li>Geinteresseerden in de Europese markt </li></ul>
  4. 5. Sessies DMA06 <ul><li>Creative Strategy & Execution (23) </li></ul><ul><li>Acquisition Relationship & </li></ul><ul><li>Loyalty Marketing (18) </li></ul><ul><li>Interactive Marketing (29) </li></ul><ul><li>Analytics / Research (16) </li></ul><ul><li>Strategies & Trends ( 9) </li></ul><ul><li>Productions ( 7) </li></ul><ul><li>Brand & Direct ( 8) </li></ul><ul><li>List / Database (24) </li></ul>
  5. 6. Sessies DMA06 <ul><li>Aandachtsgebieden </li></ul><ul><li>List / Database </li></ul><ul><li>International (Eur.) </li></ul><ul><li>Segmentation / Analyses, statistics </li></ul><ul><li>Data Quality </li></ul><ul><li>(Email) Address Validation </li></ul>
  6. 7. What’s new.. <ul><li>E-mail marketing </li></ul><ul><li>Web based solutions </li></ul><ul><li>Multichanneling </li></ul><ul><li>A new reality.. </li></ul>
  7. 8. A new reality
  8. 9. A new reality
  9. 10. A new reality
  10. 11. A new reality
  11. 12. Data Quality
  12. 13. Data Quality
  13. 14. Data Quality
  14. 15. Data Quality
  15. 16. Data Quality
  16. 17. Data Quality
  17. 18. Data Quality
  18. 19. Data Quality
  19. 20. Data Quality
  20. 21. Data Quality
  21. 22. Data Quality
  22. 23. Data Quality
  23. 24. Data Quality
  24. 25. International <ul><li>..de extra dimensie </li></ul>
  25. 26. International
  26. 27. International
  27. 28. International
  28. 29. The U.S.E.
  29. 30. The U.S.A. / The U.S.E. <ul><li>Meer weten over DM in de VS: </li></ul><ul><li>www.the-dma.org </li></ul><ul><li>Meer weten over DM in Europa: </li></ul><ul><li>www.fedma.org </li></ul><ul><li>of mail naar.. </li></ul><ul><li>[email_address] </li></ul>

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