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Fusion2006_SF Revisited_Henk Wassenaar

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Presentatie over datakwaliteit door Henk Wassenaar (DMS Consultancy), op Fusion2006, het congres van Adformatie Groep.

Presentatie over datakwaliteit door Henk Wassenaar (DMS Consultancy), op Fusion2006, het congres van Adformatie Groep.

Published in: Business, Technology

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Transcript

  • 1. Fusion 06 ‘ San Francisco Revisited’ DMA06
  • 2.  
  • 3. ..even voorstellen
    • Henk Wassenaar
    • (DMS Consultancy bv)
    • Oprichter & voorzitter
    • commissie datakwaliteit DDMA
  • 4. ‘ San Francisco Revisited’ DMA06
    • 3 redenen voor bezoek aan
    • DMA06 Conference and Exhibition
    • Congresbezoek:
    • (inspirerende) nieuwe ontwikkelingen..
    • Beursbezoek:
    • Int’l DQ produkten
    • Geinteresseerden in de Europese markt
  • 5. Sessies DMA06
    • Creative Strategy & Execution (23)
    • Acquisition Relationship &
    • Loyalty Marketing (18)
    • Interactive Marketing (29)
    • Analytics / Research (16)
    • Strategies & Trends ( 9)
    • Productions ( 7)
    • Brand & Direct ( 8)
    • List / Database (24)
  • 6. Sessies DMA06
    • Aandachtsgebieden
    • List / Database
    • International (Eur.)
    • Segmentation / Analyses, statistics
    • Data Quality
    • (Email) Address Validation
  • 7. What’s new..
    • E-mail marketing
    • Web based solutions
    • Multichanneling
    • A new reality..
  • 8. A new reality
  • 9. A new reality
  • 10. A new reality
  • 11. A new reality
  • 12. Data Quality
  • 13. Data Quality
  • 14. Data Quality
  • 15. Data Quality
  • 16. Data Quality
  • 17. Data Quality
  • 18. Data Quality
  • 19. Data Quality
  • 20. Data Quality
  • 21. Data Quality
  • 22. Data Quality
  • 23. Data Quality
  • 24. Data Quality
  • 25. International
    • ..de extra dimensie
  • 26. International
  • 27. International
  • 28. International
  • 29. The U.S.E.
  • 30. The U.S.A. / The U.S.E.
    • Meer weten over DM in de VS:
    • www.the-dma.org
    • Meer weten over DM in Europa:
    • www.fedma.org
    • of mail naar..
    • [email_address]
  • 31.