10/24/2012            Making an Impact on LinkedIn            And Engaging Your Ideal Client          Laura B. Poindexter ...
10/24/2012         What You’ll Learn            how to maximize your profile            how to expand your network      ...
10/24/2012         Why Social Networking?            Most viewed web pages              1. Home              2. About U...
10/24/2012         WHY: Reasons to be on LinkedIn            Get Found              Search Engine Optimization          ...
10/24/2012         My Profile: WHAT do I do?            Completely fill out profile incl. photo            Custom public...
10/24/2012         Two Differing Opinions             Connect to Everyone      Connect to only the                        ...
10/24/2012         WHERE else can I find people?            Groups                Like-minded individuals              ...
10/24/2012         LinkedIn Events            Can promote to your network            events.linkedin.com               ...
10/24/2012         Integration Tools         Content Integration         with Email Marketing and other Social Media      ...
10/24/2012         Queen’s Jewel            Make a list of 30-50 people you admire in             your industry and beyon...
10/24/2012                        B2B OR B2C?         Business to Business:              Find other businesses right on ...
10/24/2012                     Advanced Search         Focus on 5 Key areas:         Title         Key words         Zi...
10/24/2012                        Pay attention Folks!          Information is Power!             1.   Articles          ...
10/24/2012                         LinkedIn Messages         1.    Requesting to connect         2.    Request accepted   ...
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Making an Impact on LinkedIN

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Making an Impact on LinkedIN

  1. 1. 10/24/2012 Making an Impact on LinkedIn And Engaging Your Ideal Client Laura B. Poindexter Yuhannes Watts Yuhannes Watts Entrepreneur LinkedIn Strategist Professional Networker  I teach people the importance of building & maintaining quality relationships  I teach people how to use LinkedIn as a leverage tool to connect and build relationships with decision makers.©2009-2012 Laura B. Poindexter. Do notcopy or distribute. All Rights Reserved. 1
  2. 2. 10/24/2012 What You’ll Learn  how to maximize your profile  how to expand your network  integrate LinkedIn to your other social media marketing efforts  Advanced Search  Conversation Starters  Company Pages Top 20 worldwide based on traffic 1 Google 11. LinkedIn 2 Facebook 12. Blogspot.com 3 YouTube 13.Taobao (China) 4 Yahoo! 14.Google (India) 5 Baidu.com (Chinese 15.Yahoo! (Japan) search engine) 16.sina.com.cn (Chinese 6 Wikipedia infotainment portal) 7 Windows Live 17.Microsoft Network (MSN) 8 Twitter 18. Google (Germany) 9 QQ.Com (IM service, 19. Google (Hong Kong) China) 20.Yandex (Russia – search 10 Amazon.com engine) Top Social Networking Sites Social Networking July 2009 Oct 2010 Oct 2012 SIte Facebook #4 #2 Twitter #20 #9 #8 LinkedIn #82 #23 #11©2009-2012 Laura B. Poindexter. Do notcopy or distribute. All Rights Reserved. 2
  3. 3. 10/24/2012 Why Social Networking?  Most viewed web pages  1. Home  2. About Us  People do business with those they…  Know  Like  Trust LinkedIn  175+ million users worldwide  Executives from every Fortune 500 company  50% male / 49% female  Average age 45  Average household income $91,566  63.2% college graduate/post graduate WHY: Reasons to be on LinkedIn  Built for business networking so use it to build your network  Find business associates  Get recommended  Become an industry expert©2009-2012 Laura B. Poindexter. Do notcopy or distribute. All Rights Reserved. 3
  4. 4. 10/24/2012 WHY: Reasons to be on LinkedIn  Get Found  Search Engine Optimization  LinkedIn Search  Within your larger network WHAT Are You Trying to Accomplish?  To find consulting work  To support product sales  To build a community  To brand, build traffic, promote a blog  To do business development WHO are you looking for?  Potential partners  Finding business and then finding contact with correct job title at that business  Industry journalists  New customers©2009-2012 Laura B. Poindexter. Do notcopy or distribute. All Rights Reserved. 4
  5. 5. 10/24/2012 My Profile: WHAT do I do?  Completely fill out profile incl. photo  Custom public profile URL  Add URL to all marketing material: email signature, business card  Utilize all 3 links you are allowed in profile  Keyword rich headline, summary, specialties  Experience – as complete as possible  Recommendations – get lots!!!  The more information you share on your profile, the more searchable you become Connections: HOW do I find people?  Start with your email address book  Browse their connections for people you know  Browse their connections for people you want to know©2009-2012 Laura B. Poindexter. Do notcopy or distribute. All Rights Reserved. 5
  6. 6. 10/24/2012 Two Differing Opinions Connect to Everyone Connect to only the people you really know Dunbar’s Number HOW do I Link?  Send customized request for connection  Ask for introduction  Read people’s profiles before contacting them  Organize connections using tags©2009-2012 Laura B. Poindexter. Do notcopy or distribute. All Rights Reserved. 6
  7. 7. 10/24/2012 WHERE else can I find people?  Groups  Like-minded individuals  Similar interests  Alumni groups  Trade associations  Networking groups Making an Impact with Groups  Foster relationships and find more connections  Participate in group discussion board  Add relevant info (including your own blog posts) to the group news feed NOTE: for groups and events, keep different digest schedules in mind, post at least 10 days in advance for events BIG idea  Create a group of like minded individuals related to your business on LinkedIn and actively seek members, post news and discussion topics  OR a networking group based on industry or geography©2009-2012 Laura B. Poindexter. Do notcopy or distribute. All Rights Reserved. 7
  8. 8. 10/24/2012 LinkedIn Events  Can promote to your network  events.linkedin.com  Browse by: • Type • Topic • Location LinkedIn Applications  Connecting to your blog  Market Research  Collaboration  Share Presentations  Showcase Your Work  Industry Specific  A little fun Other Brilliant ideas  Become an expert in Answers  Market research help  Ask questions  Search keywords for info on your consumers  Fill out business trip by adding face-to-face meetings  Find former clients and use info in profile to reconnect  Introduce two of your connections to each other  CALL your contacts occasionally©2009-2012 Laura B. Poindexter. Do notcopy or distribute. All Rights Reserved. 8
  9. 9. 10/24/2012 Integration Tools Content Integration with Email Marketing and other Social Media  Use email (et al) to:  Direct people to your profile  Tell people about your groups  Announce a great recommendation  Use LinkedIn to:  Talk about newsletter article or promotion you just sent out  Promote to niche groups  Promote in answers to relevant questions 5 Best Business LinkedIn Tips 1. Complete your profile. 2. Connect to people you trust 3. Give and get recommendations 4. Share business news, updates, milestones, NOT personal info. Do NOT autopost Twitter updates to your LinkedIn status. Disallowed since July 2012 5. Read profile of potential client/partner before your next meeting.©2009-2012 Laura B. Poindexter. Do notcopy or distribute. All Rights Reserved. 9
  10. 10. 10/24/2012 Queen’s Jewel  Make a list of 30-50 people you admire in your industry and beyond  See if they are within your larger network  Try to connect with them by forming relationship through  Group participation  Blog trackbacks and comments What You Learned…so far  how to maximize your profile  how to expand your network  integrate LinkedIn to your other social media marketing efforts And now…  Advanced Search  Conversation Starters  Company Pages LinkedIn Platform  Building relationships  Leveraging your network  Research  Reaching decision makers  Starting conversations  Exclusive memberships (ALUMNI, affiliations, MILITARY, etc.)  Showing your value  Helping others©2009-2012 Laura B. Poindexter. Do notcopy or distribute. All Rights Reserved. 10
  11. 11. 10/24/2012 B2B OR B2C? Business to Business: Find other businesses right on LinkedIn Business to Consumer: You need to connect with other businesses who are already dealing with your customers Ex: P&C Insurance Agent connecting with Residential Real Estate Agents Company Pages 1. Have been updated 2. Better branding 3. Key decision makers 4. Products and services 5. Recommendations – from anyone! 6. Company updates 7. Video 8. Basic company info Focus, Focus… Focus More! Industry Vertical Type of company Size Geographic Decision Maker©2009-2012 Laura B. Poindexter. Do notcopy or distribute. All Rights Reserved. 11
  12. 12. 10/24/2012 Advanced Search Focus on 5 Key areas: Title Key words Zip code Industry Start working the list! Accessing prospect info on LinkedIn Profile Summary Current company/position Past companies/positions Link to LI company page/website Common connections Groups Your LinkedIn Profile… Is a sales tool Drives traffic to your website Should speak to your target market Describes your ideal client Tells problems you solve Shows your skills and expertise It’s not your resume…!©2009-2012 Laura B. Poindexter. Do notcopy or distribute. All Rights Reserved. 12
  13. 13. 10/24/2012 Pay attention Folks!  Information is Power! 1. Articles 2. Networking events 3. Company updates 4. Information trends 5. New connections Conversation Starters! 1. New photos 2. New connections 3. New titles 4. **New Jobs 5. New Promotions 6. New profile updates 7. New recommendations 8. Relevant article and info posts **Reasons to reach out and start convos Differentiate Yourself!  Are you a serious networker?  Follow up  Customize  Make it relevant  State your case  Pay attention!  Don’t blow it buddy!©2009-2012 Laura B. Poindexter. Do notcopy or distribute. All Rights Reserved. 13
  14. 14. 10/24/2012 LinkedIn Messages 1. Requesting to connect 2. Request accepted 3. Recommendations 4. Promotions 5. Sharing 6. In-messaging 7. Request for introductions 8. Reply Privately… Questions Thank You Yuhannes Watts Laura B. Poindexter yuhannes@learn2link.com www.queenbcreative.com www.learn2link.com Twitter - @laurabcreative 703.297.5393 703.672.0233©2009-2012 Laura B. Poindexter. Do notcopy or distribute. All Rights Reserved. 14

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