Get Out of Your Comfort Zone  Networking On and OfflineUsing Your Chamber Resources
I. Networking OnlineYour Online Presence      ©TheBrandbook.Wordpress.com
What do we mean by“online networking?”Using your online presence ‟ yourwebsite, blog and/or social mediapresence - to make...
http://blog.intuit.com/trends/the-expanding-small-business-web-infographic/
SMBs ARE GOING DIGITALAccording to a recentstudy by BIA/Kelsey, by2015 SMBs will allocate30% of their marketingbudgets to ...
HOW ROBUST IS YOUR  WEB PRESENCE?
http://bakermedia.com/anatomy-of-a-small-business-web-presence
Don’t have the bandwidth orexpertise for extensive use ofsocial media?At a bare minimum, you need to have a…Website„ A goo...
II. Marketing YourBusiness and Networkingon the Chamber’s Website
Why did you join theChamber?To make new contacts?     To grow your business?To market your company?    To connect with you...
ABOUT OUR WEBSITEWe use WebLink Connect for ourmembership and website management ‟meaning that our database and our websit...
OUR WEBSITE IS SEARCH ENGINEOPTIMIZEDSEO ‟ Search Engine Optimization, increases thenumber of relevant visitors to a websi...
WHO USES SEARCH ENGINES? (Almost) everyone, according to a 2012 study released by the Pew Research Center. In January 2002...
OUR WEBSITE IS SEARCH ENGINEOPTIMIZEDSearch optimized membership directorydesigned to maximize our membersexposure to sear...
OUR WEBSITE IS SEARCH ENGINEOPTIMIZEDNatural language URLs, meaning that our pages haveaddresses such as      restonchambe...
MOBILE OPTIMIZED WEBSITEMobile version of our membership directory thatautomatically changes to make viewing possible onmo...
The Reston Chamber’s site has a “MembersOnly” section that offers you the ability tomake payments, update business andcont...
Let’s start by taking a quick tour of our site.                                   Member                                 ...
To access the “Members Only” section ofour site, your organization will need tohave a username and password. Thisinformati...
Once you log into the “Members Only”section,you will see the following welcomescreen:In the “My Events” section you will s...
Notice on the right side of the screen thereis a section called “Member Links.” We aregoing to click through each of these...
Change Your Username/Password
Update Your Contact Information
Update Your Contact Information
Upload Media
Who’s Who
Referral Report
Referral Report
Referral Report
Business Connect Requests
Add a Coupon
Add a Coupon
Add a Coupon
Add a Coupon
Submit an Event
Submit an Event
Submit an Event
Logging OutYou can return tothe member homescreen at any timeby clicking the“log in” button atthe top of thescreen.    Rem...
Once you have updated yourbusiness listing, use thedirectory to generate newbusiness!• Look up prospects in the directory ...
Other ways to market yourbusiness on the Chamber website• Paid advertising is a member benefit• Become an annual or event ...
III. Get Out of Your Comfort              Zone:    Tips for Successful        Networking
Did you produces over 100 eventsthe Chamber            know…each year, with 40 focused exclusively onnetworking?• Monthly ...
Why do you network?
What type of networker areyou?            “Grazer”                 “Boozer”  “Close Talker”                               ...
Identify your networkingcomfort zone.• Do you fit any of those stereotypes?• What, if anything, makes you  uncomfortable  ...
Get Out of Your ComfortZoneTips for Successful Networking1. Develop a networking   strategy
Get Out of Your ComfortZoneTips for Successful Networking2. Dress for success andcome prepared
Get Out of Your ComfortZoneTips for Successful Networking3. Arrive on time
Get Out of Your ComfortZoneTips for Successful Networking4. Don’t be a wallflower ‟ask easy questions andlisten to the ans...
Get Out of Your ComfortZoneTips for Successful Networking5. Ditch the aggressivesales pitch
Get Out of Your ComfortZoneTips for Successful Networking6. Talk confidentlyand conciselyabout your productor service
Get Out of Your ComfortZoneTips for Successful Networking7. Follow up after thenetworking event
Additional Resources-Washington Post’s Networking 101:  http://www.washingtonpost.com/wp-srv/jobs/how-  to/network/ and ht...
Learn more about us atwww.RestonChamber.or         g  www.facebook.com/RestonChamber  www.twitter.com/RestonChamber  www.l...
Upcoming SlideShare
Loading in …5
×

Business Education Series: Get Out of Your Comfort Zone-Networking On and Offline Using Your Chamber …

293 views

Published on

Published in: Business, Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
293
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  • Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  • Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  • Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  • Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  • Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  • Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  • Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  • Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  • Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  • Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  • Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  • Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  • Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  • Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  • Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  • Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  • Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  • Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  • Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  • Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  • Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  • Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  • Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  • Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  • Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  • Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  • Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  • Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  • Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  • Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  • Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  • Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  • Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  • Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  • Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  • Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  • Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  • Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  • Quick intro on Chamber – members across region/all verticals not only in RestonSolepreneurs to Fortune 100 Companies like Northrop, Microsoft, Google600+ Members10 largest Chamber in the DC area
  • Establish a clear goal for each networking event (walk away with ? solid leads)Think about who your ideal client or lead would be.Is your goal a good match with your ideal client or lead, given the type of networking event you are attending?Set realistic goals and make contacts you can actually follow up with.Need help? Talk to the Chamber staff – Ashley and Andra are here to facilitate networking. Or if you are really struggling there are dozens of professional coaches in the Chamber membership.
  • Note to self: first impression statisticsDo not present yourself in a way that distracts from your business/product/etcBrush your teeth and bring a mint!Dress professionally - wardrobe coaches if you are really strugglingBring plenty of business cardsDitch the folders and handoutsName tag: right side! Turn your cell to vibratePay attention to your body language: a happy conversation involves smiling and eye contactFamiliarize yourself with new Chamber members (on homepage) and use Chamber website to get to know fellow members and prospective clients
  • Feels counter-intuitive but gives you time to prepare and assess the eventTake advantage of Chamber resources : before event begins, ask if any particular industry or contact is attending that could be a good fit for your networking goal
  • Don’t wait for someone to approach youBe proactive – walk up to a person or group and start with simple questions: What brings you to this event? Are you a Chamber member?You have an advantage as a Chamber member because you have a common ground as fellow or future members, why you got involved, other events you have attended, etc.Listen intently to replies; if you are not a natural extrovert you are probably a good listener. Listening is a good way to get to know a person.Ask Chamber staff to make introductions throughout event
  • Networking is about relationship buildingKeep your exchange fun, light and informal. You do not need to do a hard sell within minutes of meeting a person – use this event as an opportunity to get the conversation started, not to close the deal.People are more apt to do business with people whose company they enjoy.If a potential customer asks you about your product or service, be ready to…
  • Your elevator pitch is part of your first impression – want it to be just like you, professional and well-deliveredNeed to find the balance between not talking confidently about your company and talking your company to deathNeed to have a prepared elevator pitch that you develop and practice ahead of timeStay away from jargon/industry exclusive acronyms and try to tell a story or use an emotional appeal to connect with the other personDo not share negative information or challenges your business is experiencing: be positive!Amy example
  • Timely and personalized follow up: networking is where the conversations begins, not endsIf you have had a great exchange, ask someone the best way to keep in touch (email, social media, phone, meet in person)Leads have a shelf life of bananas – follow up within three days or the impression you have left will diminishFollow up with an action itemUse Chamber resources to follow up – you can use your Chamber page to share. Get the list of attendees/contact info from the Chamber. No spamming with new contacts, especially with Chamber members – maybe not a good idea to put new contacts on your email distro list
  • Business Education Series: Get Out of Your Comfort Zone-Networking On and Offline Using Your Chamber …

    1. 1. Get Out of Your Comfort Zone Networking On and OfflineUsing Your Chamber Resources
    2. 2. I. Networking OnlineYour Online Presence ©TheBrandbook.Wordpress.com
    3. 3. What do we mean by“online networking?”Using your online presence ‟ yourwebsite, blog and/or social mediapresence - to make and retain newcontacts and generate new business
    4. 4. http://blog.intuit.com/trends/the-expanding-small-business-web-infographic/
    5. 5. SMBs ARE GOING DIGITALAccording to a recentstudy by BIA/Kelsey, by2015 SMBs will allocate30% of their marketingbudgets to traditionaladvertising (down from52% in 2010), with theremaining 70% going todigital/online media(mobile, social, onlinedirectories, onlinedisplay, digital outdoor),performance-basedcommerce (pay-per-click,deals, couponing) andcustomer retentionbusiness solutions (email,reputation and presencemanagement, websites,social marketing,http://www.biakelsey.com/Company/Press-Releases/110830-Digital-Advertising,-Performance-and-Retention-Solutions-Will-Be-70-Percent-of-SMB-Marketing-Budgets-by-2015.asp
    6. 6. HOW ROBUST IS YOUR WEB PRESENCE?
    7. 7. http://bakermedia.com/anatomy-of-a-small-business-web-presence
    8. 8. Don’t have the bandwidth orexpertise for extensive use ofsocial media?At a bare minimum, you need to have a…Website„ A good, catchy URL that makes „ Clear navigation and calls tosense for your business, doesn’t actionhave quirky spelling and isavailable on social platforms „ Security (SSL certificate) ‟ a must- have for any e-commerce„ A logical roadmap „ Social media integration„ Critical business information „ Mobile-optimized„ Contact information that is easy tofind „ Good, reliable hostingProfile on LinkedIn so that people you meet canfollowup with you and connect.
    9. 9. II. Marketing YourBusiness and Networkingon the Chamber’s Website
    10. 10. Why did you join theChamber?To make new contacts? To grow your business?To market your company? To connect with yourcommunity?Our website is your benefit andwill
    11. 11. ABOUT OUR WEBSITEWe use WebLink Connect for ourmembership and website management ‟meaning that our database and our websiteare fully integrated.We chose WebLink because it is a completemembership and customer relationshipmanagement software package designedspecifically for membership-basedorganizations.
    12. 12. OUR WEBSITE IS SEARCH ENGINEOPTIMIZEDSEO ‟ Search Engine Optimization, increases thenumber of relevant visitors to a website byelevating a webpage’s visibility to an individualusing a search engine to find information.What are Search Engines?Guide to find information on the internet anda billion dollar businessGoogle -76%Yahoo! ‟ 11%Bing ‟ 11%
    13. 13. WHO USES SEARCH ENGINES? (Almost) everyone, according to a 2012 study released by the Pew Research Center. In January 2002, 52% of all Americans used search engines. In February 2012 that figure grew to 73% of all Americans. On any given day in early 2012, more than half of adults using the internet use a search engine (59%). That is double the 30% of internet users who were using search engines on a typical day in 2004.
    14. 14. OUR WEBSITE IS SEARCH ENGINEOPTIMIZEDSearch optimized membership directorydesigned to maximize our membersexposure to search engines and drivetraffic to your businesses.Automatic creation of search engineoptimization technical components (such asH1 and title tags) to keep it automaticallyupdated and indexed on search engines.
    15. 15. OUR WEBSITE IS SEARCH ENGINEOPTIMIZEDNatural language URLs, meaning that our pages haveaddresses such as restonchamber.org/attorneysinstead of restonchamber.org/dir/list/category?=1234+ID?=6789resulting in higher relevance for our links andpages and making it easier for our members andcommunity to access and share.Dynamic creation and updating of hundreds (andpotentially thousands) of new and relevant pages(individual pages for each member company) thatare indexed on our website domain increasing ourwebsites ‟ and your business’ ‟ reach among searchengines.
    16. 16. MOBILE OPTIMIZED WEBSITEMobile version of our membership directory thatautomatically changes to make viewing possible onmobile devices such as iPhones, Androids or iPads.Site visitors using mobile devices can click onwebsite links and view events, maps and couponsjust like they can in the full site. Plus, if they wantto call a member listed in the mobile directory,they just need to click on the number on the screento automatically dial.
    17. 17. The Reston Chamber’s site has a “MembersOnly” section that offers you the ability tomake payments, update business andcontact information, changecommunications preferences, viewreferral reports and more ‟ all in anexclusive password protected area.
    18. 18. Let’s start by taking a quick tour of our site.  Member Search Paid Member Advertising DirectoryAbout theChamber  Event adsUpcoming events  Member ad space  Advertising  Sponsors News & Press  New Members Releases   Welcome new members
    19. 19. To access the “Members Only” section ofour site, your organization will need tohave a username and password. Thisinformation must be provided to you bythe Chamber, and you need to use yourorganization’s (not an individual’s)credentials to log in.If you do not have a username andpassword please contact the Chamber at703.707.9045.
    20. 20. Once you log into the “Members Only”section,you will see the following welcomescreen:In the “My Events” section you will see any upcoming eventsthat you may have registered for. In the “Upcoming Events”section you will see all upcoming events at the Chamber. Toregister for a Chamber event, just click on the name of theevent and complete the steps to receive member pricing. In
    21. 21. Notice on the right side of the screen thereis a section called “Member Links.” We aregoing to click through each of these linksto show you how you can use each featureto enhance the reach of your business.
    22. 22. Change Your Username/Password
    23. 23. Update Your Contact Information
    24. 24. Update Your Contact Information
    25. 25. Upload Media
    26. 26. Who’s Who
    27. 27. Referral Report
    28. 28. Referral Report
    29. 29. Referral Report
    30. 30. Business Connect Requests
    31. 31. Add a Coupon
    32. 32. Add a Coupon
    33. 33. Add a Coupon
    34. 34. Add a Coupon
    35. 35. Submit an Event
    36. 36. Submit an Event
    37. 37. Submit an Event
    38. 38. Logging OutYou can return tothe member homescreen at any timeby clicking the“log in” button atthe top of thescreen. Remember to log out when you are finished making profile
    39. 39. Once you have updated yourbusiness listing, use thedirectory to generate newbusiness!• Look up prospects in the directory and reach out to potential contacts• Use the “Business Connect” feature to make new connections• Look at other member’s event and see if they would be a good fit for your networking needs
    40. 40. Other ways to market yourbusiness on the Chamber website• Paid advertising is a member benefit• Become an annual or event sponsor for additional exposure• Share your news and press releases with us• Connect with us on social media: • Find us on Twitter and Facebook @RestonChamber and look up our LinkedIn group • Give us updates you would like the Chamber to make on our social media pages
    41. 41. III. Get Out of Your Comfort Zone: Tips for Successful Networking
    42. 42. Did you produces over 100 eventsthe Chamber know…each year, with 40 focused exclusively onnetworking?• Monthly Network Nights• Bi-Monthly Coffee Breaks: Speed Networking• Bi-Monthly Coffee + Contracting: GovCon Networking• Monthly New & Prospective Member Orientations
    43. 43. Why do you network?
    44. 44. What type of networker areyou? “Grazer” “Boozer” “Close Talker” “Room Worker” “Dead Fish” “Wallflower” “Pushy Salesperson”
    45. 45. Identify your networkingcomfort zone.• Do you fit any of those stereotypes?• What, if anything, makes you uncomfortable with networking?• What do you need to improve? What do you want to do better?
    46. 46. Get Out of Your ComfortZoneTips for Successful Networking1. Develop a networking strategy
    47. 47. Get Out of Your ComfortZoneTips for Successful Networking2. Dress for success andcome prepared
    48. 48. Get Out of Your ComfortZoneTips for Successful Networking3. Arrive on time
    49. 49. Get Out of Your ComfortZoneTips for Successful Networking4. Don’t be a wallflower ‟ask easy questions andlisten to the answers
    50. 50. Get Out of Your ComfortZoneTips for Successful Networking5. Ditch the aggressivesales pitch
    51. 51. Get Out of Your ComfortZoneTips for Successful Networking6. Talk confidentlyand conciselyabout your productor service
    52. 52. Get Out of Your ComfortZoneTips for Successful Networking7. Follow up after thenetworking event
    53. 53. Additional Resources-Washington Post’s Networking 101: http://www.washingtonpost.com/wp-srv/jobs/how- to/network/ and http://www.washingtonpost.com/wp- srv/jobs/how-to/networking-story.html-INC.com’s How to Network Effectively: http://www.inc.com/guides/2010/08/how-to-network- effectively.html-Harvard Business Review’s “An Introvert’s Guide to Networking” http://blogs.hbr.org/cs/2012/01/the_introverts_guide_to_ne twor.html-USA Today’s “Small Business Strategies: Why Clothing Choices Are Key” http://www.usatoday.com/money/smallbusiness/columnist /abrams/story/2012-06-28/dress-for-success-rhonda-
    54. 54. Learn more about us atwww.RestonChamber.or g www.facebook.com/RestonChamber www.twitter.com/RestonChamber www.linkedin.com/company/greater-reston-chamber-of- commerce

    ×