Your SlideShare is downloading. ×
Business Education Workshop: Beyond Rankings-Generating Leads with SEO
Business Education Workshop: Beyond Rankings-Generating Leads with SEO
Business Education Workshop: Beyond Rankings-Generating Leads with SEO
Business Education Workshop: Beyond Rankings-Generating Leads with SEO
Business Education Workshop: Beyond Rankings-Generating Leads with SEO
Business Education Workshop: Beyond Rankings-Generating Leads with SEO
Business Education Workshop: Beyond Rankings-Generating Leads with SEO
Business Education Workshop: Beyond Rankings-Generating Leads with SEO
Business Education Workshop: Beyond Rankings-Generating Leads with SEO
Business Education Workshop: Beyond Rankings-Generating Leads with SEO
Business Education Workshop: Beyond Rankings-Generating Leads with SEO
Business Education Workshop: Beyond Rankings-Generating Leads with SEO
Business Education Workshop: Beyond Rankings-Generating Leads with SEO
Business Education Workshop: Beyond Rankings-Generating Leads with SEO
Business Education Workshop: Beyond Rankings-Generating Leads with SEO
Business Education Workshop: Beyond Rankings-Generating Leads with SEO
Business Education Workshop: Beyond Rankings-Generating Leads with SEO
Business Education Workshop: Beyond Rankings-Generating Leads with SEO
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Business Education Workshop: Beyond Rankings-Generating Leads with SEO

371

Published on

Published in: Business, Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
371
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Beyond Search Engine Rankings: Generating Leads With SEO
  • 2. Why Google Does What it Does• In the beginning, there was paper…• Page and Brin – What were they up to?• Rolling updates• The Google Slap(s)• Mixed Results• The Terrible Pandas and Penguins
  • 3. The Keyword Buying Cycle• How do you search? – Research: “shoes” – Shopping: “running shoes” – Buying: “Asics Gel Keyano 17”• Who are your real competitors? – KEI and what it means – Keyword selection
  • 4. Which Search EngineShould You Focus On?
  • 5. The Simple Secret of SEO A GREAT Search TermAn Optimized Page The RIGHT Backlinks
  • 6. Use Google Keyword Data
  • 7. Advanced Keyword Tools
  • 8. Spiders• Search Engine does a fetch on a specific URL• Examines each key on-page elements: title, meta description, meta keyword, Header, body copy, ALT text•Links are gathered and put into queue – act of “crawling”•Pass through spam scrubber•Data added to database – page has been “indexed”
  • 9. What Do Spiders See?
  • 10. What Do People See?
  • 11. The On-Page ChecklistHow Many Items On The List Are You Doing? • Title • Description • Header • Body • ALT • All The Rest!
  • 12. The Link Footprint Digg StumbleUpon Delicious Diigo FacebookPRWeb RedditMajor News Aggregators Twitter Pinterest LinkedInAssociated Press Media Digests RSS Feed  FriendFeed Social Bookmarks 100’s of News Sites Tumblr BuzzFeed.com Blogengage.com Build Mini-Sites  Gather.com Weebly.com Technorati.com Wordpress.com Syndicate Posting  bloggernews.net Webs.com businessknowhow.com
  • 13. Press Releases for SEOPress Releases are oneof the most importantSEO tools there is.• Links from a PressRelease are important“votes” to build linkpopularity• News aggregation sites use Press Releases for content• Bloggers use Press Releases as primary sources• Don’t underestimate the PR Value
  • 14. Measuring Your Results •Analytics will tell you everything •Article and Press Release services will provide data •Decide on your Key Performance Indicators (KPIs) •Trend, Trend and Trend
  • 15. Your Conversions• Track your calls• Track your web leads• Track your keywords• Make decisions
  • 16. Conversion Tracking
  • 17. Key Take-Aways• Understand and identify profitable keywords• Know how to optimize a web page for search engines• Understand how backlinks aid in search engine rankings• Format and structure the perfect press release for distribution• Understand Customer Value, ROI and Conversion Rate• Track and measure results
  • 18. Questions?

×