Ryan Estis SHRM Leadership 2010 Presentation

by Ryan Estis on Nov 22, 2010

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Central to effective Talent Management is the Employment Brand. This is the process of creating an identity and delivering a meaningful work experience. This keynote address will review the steps, and strategic considerations necessary to develop and sustain an effective Employment Brand. Ryan will challenge conventional thinking with emphasis on innovative and strategic approaches to attract, retain, and engage the talent needed to deliver on the business strategy.

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Ryan Estis SHRM Leadership 2010 Presentation — Presentation Transcript

Presentation Title (24 point Arial; color = white)
1
Section Title (12 point Arial; color = white)
Brand Strategy & Communication DesignRyan Estis • November 2010
e: ryan@ryanestis.com
w: ryanestis.com
p: 800-480-0455

@ryanestis#shrm10lead
LiveTweet

OPPORTUNITY
SHIFT…
RIGHT HERE.
RIGHT NOW.
“What got us here…won’t get us there!”

Experience Design
“
Only those companies that win the hearts and minds of their top talent will be able to deliver value over both the long and short term..
“
Deloitte, 2010

“
“Those that build great companies understand that the ultimate throttle on growth is not markets, technology or competition. It’s one thing above all others: the ability to get and keep enough of the right people.”
“

“Sponsors of Tomorrow”

“
The market is not seduced by logic. People are moved by stories and hints and clues and discovery. Logic is a battering ram, one that might work if your case is overwhelming. Wal-Mart won by logic (cheap!) but you probably won’t.
“
Seth Godin, 2010

There may not be a labor shortage…
But there will be a talent crisis.

1
Understand the Business Objectives & Align the Talent Strategy

2
Build a Cross-Functional Team

3
Define the Employment Value Proposition

Drive attraction and long-term engagement
ATTRACTION

Increases size of available talent pool and enables deeper labor market sourcing
Increases overall “fit” between candidate and organization
Rewards and Opportunity have the greatest impact on candidate attraction

ENGAGEMENT

Increases employee productivity and performance
Improves retention
The People and Organization drive employee commitment

Rewards
Organization
People
Opportunity
Work
Leveraging the EVP
“The Why and the WIFM”

The Elevator
Pitch

Conversational
Clear
Compelling
Concise
Consistent
Confident
Commitment

You Have 2 Minutes
Make it Count

Gaping Void, 2010

4
Develop a Communications Plan

Social Media
Workplace Tool or Waste of Time?

The Great Wall of Social Trust

There is an App for that…

3 out of 4 Americans use social technology
-Forrester, The Growth of Social Technology Adaptation, 2009

EB 1.0 is a monologue.
EB 2.0 is a conversation.
You proactively manage that conversation through Employment Brand Ambassadors

Are You Listening?

5
Elevate the Experience

CULTURE TALK
Culture is the Character of the organization.
Transparency = Trust

Membership Acceleration

Content Matters

Ryan Estis SHRM Leadership 2010 Presentation

by Ryan Estis on Nov 22, 2010

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Ryan Estis SHRM Leadership 2010 Presentation — Presentation Transcript