Restaurant Marketing Partners & Mint Social GEO SOMO

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  • 1. … with Geo-SoMo “ Build Your Footprint .…Attract New Business” Presentation by Restaurant Marketing Partners & Mint Social
  • 2. Your Website
  • 3. Is one of Millions
  • 4. Is Your Content…
  • 5. Social Media = Publishing Rights Where 3 out of 4 people are online?
  • 6. Web Search Trends “ Where we spend our time online”
  • 7. Top 10 Results in Google
    • Articles
    • Videos
    • Blogs
    • Social Networks
    • Websites
    • Press Releases
    • PowerPoints
    • Photos
    • Audio (Podcasts)
  • 8. Visibility Multiplier Effect Website (SEO and PPC) Content Engine Views Time Audio Video Photo PR Articles Profiles Docs, PPT Blogs
  • 9. Visibility Multiplier Effect
  • 10. Geo-Tag Your Content with Smartphone
  • 11. Content Problem Qik.com & Flip + Geo-Tag + Syndication = Easy Peasy (…lemon squeezy) Qik Video Example
  • 12. Content Problem Mobile + Photo + Geo-Tag = Auto-Syndication + +
  • 13. Content Problem Blogs + Status + Geo-Tagged Photo = Massive Social Mention + + +
  • 14. Content Problem QR + Reviews + Testimonials = Credibility & Rankings (…local search domination) + Offline Online
  • 15. Microsoft Google
  • 16. Content Problem Other People’s Content OPC
  • 17. Italian Restaurants Scottsdale
  • 18. 50% of searches go to Google Maps
  • 19. 45% of consumers search blind
  • 20. … they search with general keyword terms pizza
  • 21. Have products and services in mind … not sure where Local Searchers
  • 22. Google Maps 50% of the traffic to Google Maps… do business with the top 3 results
  • 23. 56% of social users and 60% of mobile users search for specific businesses (location)
  • 24. Social Networks Lacking sophisticated search functions
  • 25. Searches on Mobile Devices Search engine queries ………………..up 9% Non-search engine queries (Facebook, Craigslist)……………….up 22% Local business searchers using social networks…………………9% (% using Facebook…………………….93%)
  • 26. Geo-tag Your Content
  • 27. Local Search Trends 1: Primary source to find a business is online (70%) 2: Local searchers are more apt to buy. 3: Adding New Content is Mandatory 4: Diversify with Print (offline marketing) 5: Social and mobile marketing
  • 28. Social and Mobile Users …are influencers Consumers who use social networks and smartphones … .write reviews In the past 30 days … .40% have submitted between 2 and 5 Reviews
  • 29. Top Influencers for Buying Consumer Ratings and Reviews Social Networkers…………………………………….78% Mobile users…………………………………………...71%
  • 30. Top Responsibilities for Local Respond to questions and complaints……………………..81% Special offers, promotions and events……………………..78% Company photos……………………………………………..66%
  • 31.
    • Proudly representing
    •   Mint Social in food service.  
    • For more information contact 
    • 602.492.8419
    • restaurantmarketingpartners.com 
    • [email_address]