Consumer Confidence  in Food Safety  Mandy Carr, Ph.D. Executive Director, Beef Safety Research National Cattlemen’s Beef ...
Safety Research Consumer Confidence Consumer Attitudes  & Behaviors Beef Industry Food Safety Council (BIFSCo)  Foodservic...
What Influences  Consumer Confidence? “ Back to ‘The Jungle?’” editorial 10/2/2007 “ Giving state agriculture departments ...
Consumers Remember Recalls SOURCE: IPSOS –  July, 2008
Consumers Remember Recalls Consumers remember specific recalled products in the news SOURCE: IPSOS – July, 2008
Consumers React to Safety News “ A” or “B” Grade for Ground Beef Safety  Largest Ground Beef  Recall Large Ground Beef Rec...
Consumer Attitudes & Behaviors Q:  What is the safe internal temperature for ground beef? 10/07 4/08 <160° 16% 10% 160° 13...
Few Consumers Use Thermometers Rate of thermometer use… October 2007 data
Consumers Preference for Doneness Oct. 2007 data
<ul><li>Research (in home, focus groups) revealed consumers like safety message WITH quality message </li></ul><ul><li>Int...
Educating Consumers on Safety <ul><li>The industry, chefs and magazines are credible sources </li></ul><ul><li>www.safeand...
 
1992 1994 1996 2002 1998 2000 2004 2008 Video of BPs Carcass microbial mapping Founding of BIFSCo Steam/thermal pasteuriza...
Beef Industry Food Safety Council <ul><li>Vision </li></ul><ul><ul><li>Developing industry-wide, science-based strategies ...
Best Practice Documents <ul><li>Pre-Harvest </li></ul><ul><li>Slaughter </li></ul><ul><li>Holding Tested Products </li></u...
 
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Consumer Confidence in Food Safety -- National Cattlemen’s Beef Association Presentation

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From Food Safety in the 21st Century Marketplace: Best Practices Throughout the Supply Chain, http://www.restaurant.org/events/foodsafety.

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  • Consumer Confidence in Food Safety -- National Cattlemen’s Beef Association Presentation

    1. 1. Consumer Confidence in Food Safety Mandy Carr, Ph.D. Executive Director, Beef Safety Research National Cattlemen’s Beef Association
    2. 2. Safety Research Consumer Confidence Consumer Attitudes & Behaviors Beef Industry Food Safety Council (BIFSCo) Foodservice Retail Beef Production Farm Fork
    3. 3. What Influences Consumer Confidence? “ Back to ‘The Jungle?’” editorial 10/2/2007 “ Giving state agriculture departments responsibility for inspecting meat sold across state lines would be a step backward. It would introduce an element of inconsistency from state to state, erode consumer safeguards and undermine public confidence in the safety of the American food supply.” “ Bill would reduce meat inspections” 10/2/2007 “ As one of the largest meat recalls in history unfolds, Congress is considering legislation that would reduce required federal inspections for meat that is produced by small companies and then shipped to another state.”
    4. 4. Consumers Remember Recalls SOURCE: IPSOS – July, 2008
    5. 5. Consumers Remember Recalls Consumers remember specific recalled products in the news SOURCE: IPSOS – July, 2008
    6. 6. Consumers React to Safety News “ A” or “B” Grade for Ground Beef Safety Largest Ground Beef Recall Large Ground Beef Recall First U.S. BSE Case
    7. 7. Consumer Attitudes & Behaviors Q: What is the safe internal temperature for ground beef? 10/07 4/08 <160° 16% 10% 160° 13% 11% 161°-170° 8% 6% >170° 32% 27% Not sure 32% 45%
    8. 8. Few Consumers Use Thermometers Rate of thermometer use… October 2007 data
    9. 9. Consumers Preference for Doneness Oct. 2007 data
    10. 10. <ul><li>Research (in home, focus groups) revealed consumers like safety message WITH quality message </li></ul><ul><li>Interest in serving a burger that provides a great eating experience AND is safe for their family and guests </li></ul>
    11. 11. Educating Consumers on Safety <ul><li>The industry, chefs and magazines are credible sources </li></ul><ul><li>www.safeandsavory160.com </li></ul>
    12. 13. 1992 1994 1996 2002 1998 2000 2004 2008 Video of BPs Carcass microbial mapping Founding of BIFSCo Steam/thermal pasteurization Acidified sodium chlorite Steam vacuum Organic acid wash Safety Research Program 2006 Best Practice evolution and Safety Summits 1990 Hide wash Cattle washing Vaccine Sodium chlorate On farm ecology Neomycin Direct fed microbials Transportation and lairage
    13. 14. Beef Industry Food Safety Council <ul><li>Vision </li></ul><ul><ul><li>Developing industry-wide, science-based strategies to solve food safety problems </li></ul></ul><ul><ul><li>Address by identifying & prioritizing research from farm to table </li></ul></ul><ul><ul><li>Develop programs to help industry segments operate in today's business environment </li></ul></ul><ul><ul><li>Speak with one voice in seeking regulatory and legislative solutions </li></ul></ul><ul><ul><li>Develop & implement industry information programs to assist in the transfer of technology into the market place </li></ul></ul>
    14. 15. Best Practice Documents <ul><li>Pre-Harvest </li></ul><ul><li>Slaughter </li></ul><ul><li>Holding Tested Products </li></ul><ul><li>Tenderizing/Enhancing of Whole Muscle Cuts </li></ul><ul><li>Processing Raw Ground Beef Products </li></ul><ul><li>Foodservice </li></ul><ul><li>Retailers Producing Raw Ground Beef </li></ul><ul><li>Best Practices for Using Microbiological Sampling </li></ul><ul><li>http://www.bifsco.org/BestPractices.aspx </li></ul>

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