Coca-Cola Presentation

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From Food Safety in the 21st Century Marketplace: Best Practices Throughout the Supply Chain, http://www.restaurant.org/events/foodsafety.

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Coca-Cola Presentation

  1. 1. Food Safety in the 21st Century Marketplace Rick Frazier VP, Product Integrity The Coca-Cola Company October 22, 2008
  2. 2. Navigating the course from the world’s most recognized to the most respected brand Diverse portfolio. Loyal stakeholders . Respected . Trusted quality. Simple portfolio. . Loyal consumers. Recognized. Consistent quality.
  3. 3. The heritage of The Coca-Cola Company was built upon a solid quality & safety foundation
  4. 4. Several years ago, we took an honest look in the mirror… <ul><li>Diversifying Portfolio </li></ul><ul><li>Business Growing Globally </li></ul><ul><li>Demographics Changing Rapidly </li></ul><ul><li>Food Safety Systems Evolving </li></ul><ul><li>Food Recalls Eroding Consumer Confidence </li></ul><ul><li>Regulations Rapidly Changing </li></ul><ul><li>Media Creating Perceived Risks </li></ul><ul><li>“ BrandJacking” </li></ul>
  5. 5. <ul><li>minimize Risk </li></ul><ul><li>grow Revenue ; and </li></ul><ul><li>enhance Reputation </li></ul><ul><li>Unimpeachable product quality </li></ul><ul><li>World-leading environmental care </li></ul><ul><li>Cutting-edge scientific analysis </li></ul><ul><li>Top-notch regulatory tracking and management </li></ul><ul><li>Sustainable management systems and frameworks </li></ul>
  6. 6. The Coca-Cola Management System is aligned with internationally recognized standards OHSAS 18001 ISO 9001 ISO 14001 HACCP ISO 17025 Quality OSH Policy Management System Standard Performance Standard Environment
  7. 7. We must ANTICIPATE the next emerging threat, and organize our response to meet the challenge Wayne Gretzky had no rival in his intelligence and reading of the game of hockey, being able to anticipate where the puck was going to be and execute the right move at the right time.
  8. 8. Global Standards! – one world, one system, one standard Standard-setting Bodies Global Operations Codex NGOs Industry associations FDA EU WHO Internationally-recognized registrars Governments Academia Consumers Consumers Universities Best Science
  9. 9. As we navigate the course ahead…
  10. 10. Thank You! Rick Frazier VP, Product Integrity The Coca-Cola Company October 22, 2008

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