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Your Values Are Your True Brand (Revised)

by Jeff Turner on May 19, 2010

2,660 views

Your values are your true brand.

Your values are your true brand.

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Jeff Turner, Entrepreneur at Real Estate Shows Lola, thank you. I really enjoyed rethinking and delivering this presentation. It gave me a chance to revisit some timeless concepts and rework some of the illustrations as well. Thank you for the opportunity to deliver it! 2 years ago
Are you sure you want to
Lola Audu, Real Estate Broker at Audu Real Estate This was an excellent presentation! Thank you for sharing this information with the members of the Grand Rapids Association of Realtors®

Lola Audu, CRS GRI, e-Pro
President-Elect ~ Grand Rapids Association of Realtors® 2 years ago
Are you sure you want to

Dark Matter accounts for up to 70% of the mass of Galaxies like the Milky Way. Even though dark matter can’t be seen, scientists know that it must be present because they can see the effects of its gravity over time as it pulls on the orbits of stars and galaxies.
Dark Matter accounts for up to 70% of the mass of Galaxies like the Milky Way. Even though dark matter can’t be seen, scientists think that it must be present because they can see the effects of its gravity as it pulls on the orbits of stars and galaxies.
A quick Quantum Theory lesson. Science stumbled on the fact that the building blocks of life contain “things” that change form as they respond to each other
In the quantum world, relationships aren’t just interesting; to many physicists, they are all there is to reality. Margaret Wheatley - Leadership & The New Science
I don’t do business with someone just because we share interests.
I don’t do business with someone just because we share interests.
The goal of identifying your core values is to align your words with your behavior authentically. It is NOT about changing your behavior.
Forget transparency.
“I would start by reflecting and examining what my "hard-wired" values are, the ones that I've had since I was around 7 years old. And I would ask myself if those values are consistent with how I want to live my life and pursue my dreams. If so, great. If not, it takes constant awareness and consciousness to change them.

Next I would reflect on what values I truly want to embrace in the course of my life and the pursuit of my goals. What can I truly commit to, in good times or bad, when it serves my short term interests and when it does not.

Then I would whittle the list down to no more than 10. And I would define, in detail, what those values truly mean to me - how I will express them through my behavior.” - Bill Leider
Examine what your "hard-wired" values are, the ones that you’ve had since you were 7 years old
Example: We place great value on ideas - all ideas from any and all people and sources. We respect ALL ideas-and the people who express them. We believe that there are NO BAD IDEAS. All ideas are valuable to our process of learning and growing. We encourage people to speak out, to give a voice and a life to their ideas. We know that not every idea will be implemented or acted upon. Some may prove unworkable; others may not be used for any number of reasons. Some may not be put into action as given, but might serve to spark other ideas. That is the value of every idea.
Example: The way to encourage and foster the continuous flow of ideas is to value & honor their source, i.e. the people who provide them. We are committed to accepting ideas without judging them based on whether or not we agree with them. That does not mean that one must agree with every idea. But we can suspend our judgment for a brief time in the process of embracing and valuing another person's perspective. We can & must do this with sincerity & respect. That is how to live the value. That is what we are committed to do. We will not tolerate the dismissal of ideas.

1 Like

Kevan at Kevan Tags value brand 2 years ago

Your Values Are Your True Brand (Revised) Presentation Transcript

©2010 Zeek Interactive
What Is Essential Is Invisible To The Eye Antoine De Saint-Exupery - The Little Prince ©2010 Zeek Interactive
What Is Essential Is Invisible To The Eye Antoine De Saint-Exupery - The Little Prince ©2010 Zeek Interactive
A New Science ©2010 Zeek Interactive
Relationships Aren’t Just Interesting ©2010 Zeek Interactive
Values Are The Dark Matter Of Human Relationships ©2010 Zeek Interactive
From Chaos... ©2010 Zeek Interactive
Emerge Patterns... ©2010 Zeek Interactive
Values Driven. ©2010 Zeek Interactive
CAS Simplified Complex Adaptive Systems Simplified ©2010 Zeek Interactive
Regularities ©2010 Zeek Interactive
The Path ©2010 Zeek Interactive
Awareness ©2010 Zeek Interactive
Interaction ©2010 Zeek Interactive
Engagement ©2010 Zeek Interactive
Conversation ©2010 Zeek Interactive
Shared Values a personal CAS ©2010 Zeek Interactive
Brand CAS ©2010 Zeek Interactive
The Path ©2010 Zeek Interactive
The Focus ©2010 Zeek Interactive
THE HOLY GRAIL ©2010 Zeek Interactive
The Goal ©2010 Zeek Interactive
Values As Filter Trust comes from words and actions being in alignment. ©2010 Zeek Interactive
Authenticity Behavior is the truest form of communication. Our words either conﬁrm or contradict it. ©2010 Zeek Interactive
How? Identify | Define | Explain Examine what your "hard-wired" values In detail write down what those values It’s not enough to just define the value, are, the ones that you’ve had since are and whittle them down to no more you must explain how that value gets you were 7 years old than 10 of the most important. lived in the real world. ©2010 Zeek Interactive
Identify “What is truly important to me?” Example: We value ideas. See:Your Values Are You True Brand ©2010 Zeek Interactive
Define “What do I really mean?” ©2010 Zeek Interactive
Explain “How does it get lived?” ©2010 Zeek Interactive
The Power The value of clearly articulating your values ©2010 Zeek Interactive
©2010 Zeek Interactive