Your Ideal Brand
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A client's perspective on real estate brand. ...
A client's perspective on real estate brand.
I am not a REALTOR® and never have been, so this is from my cient-based perspective. Since the strength of a brand is derived from the beliefs of the marketplace, I'm speaking through that voice.
"Your brand is a widely held set of beliefs and expectations about what you deliver and how you deliver it, validated by clients' experiences." Bill Leider, "Brand Delusions"
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