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Your Ideal Brand
 

Your Ideal Brand

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A client's perspective on real estate brand. ...

A client's perspective on real estate brand.

I am not a REALTOR® and never have been, so this is from my cient-based perspective. Since the strength of a brand is derived from the beliefs of the marketplace, I'm speaking through that voice.

"Your brand is a widely held set of beliefs and expectations about what you deliver and how you deliver it, validated by clients' experiences." Bill Leider, "Brand Delusions"

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Your Ideal Brand Your Ideal Brand Presentation Transcript

  • Your Ideal BrandA Client’s PerspectiveOn Real Estate BrandJeff Turner | Bill Leider@jeffturner | @billleider
  • What Is A Brand?“Your Brand is a widely held setof beliefs and expectations aboutwhat you deliver and how youdeliver it, validated by clients’experiences.” Bill Leider “Brand Delusions”
  • What Do You Deliver?How Do You Deliver It?How your clients answer thesequestions defines your brand.
  • What I Want MyReal Estate AgentTo DeliverUNDERSTANDINGOf my goals, my needs, mycapabilities and my limitations.
  • What I Want MyReal Estate AgentTo DeliverPEACE OF MINDThe knowledge that my Realtor hasthe skill in her/his area of expertise,the access to other neededresources to bring together all theskills needed to achieve my goalsand the willingness to find thoseresources and bring them on boardwhen needed.
  • What I Want MyReal Estate AgentTo DeliverTRANSPARENCYTell me everything proactively –the good, the bad and the ugly;and don’t have a hidden agenda.
  • What I Want MyReal Estate AgentTo DeliverEXPERTISEShe/he knows how to do what isrequired to reach my goals andknows how to do it as well orbetter than anyone else that Imight choose.
  • What I Want MyReal Estate AgentTo DeliverRESULTSNot excuses, or an explanation ofmitigating circumstances, or adiscussion about unforeseenevents, or…, just results.
  • How I Want MyReal Estate Agent ToDeliver The “What”WITH INTEGRITYThey make and keep theircommitments and they do theright thing – every time.
  • How I Want MyReal Estate Agent ToDeliver The “What”WITH TRUSTWORTHINESSI can sleep nights knowing thatmy situation is in their capablehands.
  • How I Want MyReal Estate Agent ToDeliver The “What”WITH SIMPLICITYMy transaction might be complexbeyond my ability to fullyunderstand it. I want my Realtor totake the complexity and present itto me in a clear, concise, SIMPLEway, a way in which I canunderstand it and make gooddecisions about it.
  • How I Want MyReal Estate Agent ToDeliver The “What”WITH TIMELINESSDon’t sit on things that can bedone quickly. Under promise andover deliver.
  • How I Want MyReal Estate Agent ToDeliver The “What”WITH OPENNESSDon’t make me pry things out ofyou. Volunteer information freelyand honestly. Keep me informed.
  • What Do You Deliver?How Do You Deliver It?How your clients answer thesequestions defines your brand.