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Web 2.0 Risks: Who's The Sheriff In The Wild, Wild West of Social Media
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Web 2.0 Risks: Who's The Sheriff In The Wild, Wild West of Social Media

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Presented at the Legal Affairs Forum Luncheon at the California Association of Realtors.

Presented at the Legal Affairs Forum Luncheon at the California Association of Realtors.

Published in Real Estate
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  • School of common sense should be enough education, but clearly there are many who have failed even the most basic common sense courses.
  • Manpower surveyed 34,000 employers worldwide.
  • Without oversight, or a collaborative effort to create social media policy inside organizations, it’s just a matter of time.
  • There is a misconception that if content appears online, particularly in a social forum or blog, it's public domain material. While it may be true that Social Media is has forever changed the internet landscape, it hasn’t change IP rules. The ease of copy and paste, with both photos and text, contributes.
  • Music is being illegally used by the minute.
  • Bashing other agents on public forums, without using their names, has become a sport. And it goes beyond generic public grumbling.
    Professional standards example provided by Frances Flynn Thorsen. Example is from ActiveRain: “Today I closed a transaction that was one of the most stressful transactions, for everyone involved ... I am a broker with 15 agents ... I thought I would have an ulcer before this transaction closed…
    “So what was the problem? ... The buyer ... someone who had an inactive license when one of my agents wrote the contract, assisting her as a transaction broker...during the process she reactivated her license. She plans on listing and selling property...This would lead you to believe she understands something about real estate and contracts, right? WRONG!!
    “How is someone who cannot understand something as simple as possession explain anything else in the contract. She closed, but she never did understand. And we had to make unnecessary compromises to get it closed. And she has been trying to get into the house since this afternoon! It's going to be a long six days!”
  • Article 12 | REALTORS® shall be honest and truthful in their real estate communications and shall present a true picture in their advertising, marketing, and other representations. REALTORS® shall ensure that their status as real estate professionals is readily apparent in their advertising, marketing, and other representations, and that the recipients of all real estate communications are, or have been, notified that those communications are from a real estate professional. (Amended 1/08)
  • Standard of Practice 12-5 | REALTORS® shall not advertise nor permit any person employed by or affiliated with them to advertise listed property in any medium (e.g., electronically, print, radio, television, etc.) without disclosing the name of that REALTOR®'s firm in a reasonable and readily apparent manner. (Adopted 11/86, Amended 1/07)
  • Way too often, people assume that the context of their personal conversations is known to the masses who may be listening. It’s not.
  • Keyword monitoring at a global level just isn’t effective or efficient.

Transcript

  • 1. Who’s The Sheriff In The Wild, Wild West Of Social Media? Jeff Turner, President of Zeek Interactive - @respres
  • 2. Disclaimer And I Did NOT Stay At A Holiday Inn Express Last Night
  • 3. Formal Policy? Does your organization have a formal policy regarding employee use of external social networks such as Facebook, Twitter and LinkedIn? 20 Yes 29 75 No 69 5 Unsure 2 Global US 0 20 40 60 80 Source: Manpower 1/2010
  • 4. Negative Impact? Has your organization’s reputation ever been negatively affected as a result of employee use of social networking sites? 4 Yes 8 89 No 89 7 Unsure 3 Global US 0 22.5 45 67.5 90 Source: Manpower 1/2010
  • 5. A Matter Of Time What Are The Potential Time Bombs?
  • 6. Intellectual Property Social Media Hasn’t Changed The Rules
  • 7. Intellectual Property Video Explosion Brings New Risks
  • 8. Confidentiality Confidentiality Is Being Traded For Transparency
  • 9. Listing Data Status As A Real Estate Professional Readily Apparent?
  • 10. Listing Data Permission To Advertise Other Listings On Social Media?
  • 11. Personal Conduct Context Is Everything
  • 12. Invest In Tools Existing Tools Don’t Go Far Enough
  • 13. Who’s The Sheriff In The Wild, Wild West Of Social Media? Jeff Turner, President of Zeek Interactive - @respres Thanks to Frances Flynn Thorsen for her input & access to RealEstateSocialMediaPolicies.com